Suppliers of industrial goods advertise most heavily in:
a. Catalogs.
b. Trade publications.
c. Academic journals.
d. Newspapers.
e. Industrial magazines.
Duplication in the list of sampling units results in
a. sampling error.
b. data collection error.
c. systematic error.
d. response error.
e. overcoverage error.
Effective MIS or DSS systems are often difficult to implement for which of the
following reasons?
a. People tend to resist change.
b. Decision makers don’t want to tell others what factors they use.
c. Decision makers don’t want to share how they combine factors to make decisions.
d. All of the above.
e. None of the above.
In which of the following situations would it be useful to test for differences between
two groups?
a. A retailer wishes to know if customer satisfaction is different between in-store vs.
online shoppers.
b. A beverage company wants to know if a new beverage concept differs between users
vs. nonusers of the current brand.
c. A department store wishes to know the differences between online catalogs vs. mail
order catalog shoppers.
d. A state university wants to know is there is a significant difference in GPA between
undergraduate and graduatestudents.
e. All of the above situations would benefit from tests for differences between two
groups.
Which of the following is NOT what exploratory research is used for?
a. Better formulating the manager’s decision problem.
b. Getting a definitive answer.
c. Increasing the researcher’s familiarity with the problem.
d. Clarifying concepts.
e. None of these statements are false; they are all true.
What is wrong with this question? “What is your annual income?” (please check)
$10,000-$25,000
$25,000-$40,000
$40,000-$55,000
$55,000-$70,000
a. The categories are not of equal ranges.
b. The alternatives are not realistic.
c. The categories are not mutually exclusive.
d. The categories are too broad.
e. The categories are too narrow.
Which of the following statements is INCORRECT with respect to the
randomized-response model?
a. The respondent answers one of several paired questions at random.
b. The interviewer knows which question is being answered by the respondent.
c. It is not possible to link responses to the paired questions with other responses such
as demographic characteristics.
d. The respondent is less likely to refuse to answer or to answer untruthfully if the
randomized-response model is used.
e. Answers to sensitive questions are more likely to be truthful.
The marketing manager at Widgets R Us became aware that a leading competitor was
conducting an extensive customer survey. Somewhat alarmed, this manager directed the
marketing staff to construct and administer a customer survey immediately. What phase
of the Marketing Research Process has this manager likely skipped?
a. Data Collection
b. Research Configuration
c. Information Reporting
d. Problem Definition
e. Data Analysis
The response rate functions to
a. assess the likely influence of nonresponse error on the study’s results.
b. serve as an indicator of the overall quality of a data collection effort.
c. assess the degree of response error.
d. Both a and b.
e. a, b, and c.
Definitions of unfamiliar terms should be included in the introduction.
a. True
b. False