Archives: Quiz

To serve both buyers and sellers, marketing seeks to __________ and satisfy the needs and wants of prospective customers. A. change B. create C. manipulate D. discover E. measure Answer: Matthew is planning a trip to Mexico for spring break. […]

The word “flow” as it relates to the definition of logistics management refers to decisions needed to move A. raw materials to the producer. B. semi-finished materials to a merchant wholesaler. C. finished products to the distributor. D. finished products […]

Product positioning refers to A. an outdated concept that assigns product value by association with social class. B. the place a product offering occupies in consumers’ minds on important attributes. C. the competitive advantage of one product over another. D. […]

The website that enables users to send and receive messages up to 140 characters long is A. LinkedIn. B. YouTube. C. Twitter. D. Facebook. E. Friendster. Answer: Susan O’Rourke hired an attorney to represent her in a court case involving […]

A failure fee is a penalty payment A. a retailer assesses a manufacturer to handle defective new products that customers returned. B. a wholesaler makes to a retailer as compensation for sales not made while the product was on the […]

Yield management is considered to be a __________ approach to pricing. A. demand-oriented B. cost-oriented C. profit-oriented D. competition-oriented E. service-oriented Answer: UMD9: Marketing Dashboard Map A. Yield management is a demand-oriented approach for selecting an approximate price level. See […]

Economic espionage refers to A. the destruction of a competitor’s products or services through physical damage of property or damage to their reputation. B. persuading someone to act in one’s favor, typically illegally or dishonestly, by a gift of money […]

As a general rule, __________ seems to work best when the consumer target market for the product is alike across countries and cultures -that is, consumers share the same desires, needs, and use for the product. A. product adaptation B. […]

__________ are revolutionizing not only the way people connect with each other but also the way today’s products are advertised and sold. A. Internet portals B. Social media C. Wikis D. Virtual focus groups E. E-journals Answer: Ford uses a(n) […]

While watching TV one evening, your stomach growls. You see an ad for Jimmy John’s. You walk to Jimmy John’s and buy a sandwich, which tastes great. In terms of behavioral learning, walking to the sandwich shop and buying a […]

Figure 7-4: Question 6 Consider Figure 7-4: Question 6 above, which was part of a Wendy’s survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 6 illustrates which type of question format? A. dichotomous B. open-ended C. […]

Under the concept of the diffusion of innovation, consumers who are skeptical and with below average social status are called __________ product adopters. A. innovators B. early adopters C. early majority D. late majority E. laggards Answer: A proposed law […]

At the end of a recent year, Solectron, a big Milpitas, California, electronics contractor, made half of its purchases under vendor-managed inventory programs. Solectron A. had its suppliers perform all materials handing activities. B. authorized its suppliers to eliminate as […]

All of the following are time periods that the U.S. economy experienced a period of recession EXCEPT: A. 1973-1975. B. 1981-1982. C. 1990-1991. D. 2007-2009. E. 2010-2013. Answer: The name of a person who may be a possible customer is […]

Most stores today are near several others in one of four settings that include all of the following EXCEPT: A. the regional shopping center. B. the strip mall. C. the old-town district. D. the central business district. E. the power […]

Figure 16-4 According to Figure 16-4 above, Facebook had about __________ unique U.S. visitors as of mid-2014. A. 139 million B. 168 million C. 500 million D. 1 billion E. 2.54 billion Answer: B. Facebook had about 168 million unique […]

In retailing, a form of ownership that involves multiple outlets under common ownership is referred to as a(n) A. corporate chain. B. consumer cooperative. C. contractual system. D. independent retailer. E. administered system. Answer: Which of the following is an […]

One of the two ORGANIZATION-related problems of inertia that can cause new-product failures is __________. A. poor product quality B. encountering groupthink in task force and committee meetings C. poor execution of the marketing mix D. bad timing E. incomplete […]

A growing trend to “Buy American” has caused U.S. automakers to increase political pressure on Washington to pass legislation for more restrictive quotas on Japanese car imports. In addition, a decline in the value of the U.S. dollar would be […]

VALS Framework VALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, B refers to A. Ideals. B. Achievement. C. Self-Expression. D. Survivors. E. Innovators. Answer: A. According to the VALS framework, consumers […]

When Kia Motors offers a 10-year, 100,000-mile warranty for its Kia Soul automobile, its strategy is to reduce consumers’ __________ and encourage purchases. A. behavioral learning B. cognitive learning C. brand loyalty D. perceived risk E. postpurchase dissonance Answer: If […]

The marketing strategy of developing new products and selling them in new markets is referred to as A. product penetration B. product development C. market development D. market penetration E. diversification Answer: Showrooming refers to A. areas in retail stores […]

Figure 18-1 Consider Figure 18-1 above. The revenues from online shopping A. did not begin to show promise until 2011 when online security measures improved. B. stabilized in 2016 when Internet penetration reached 98 percent of all U.S. households. C. […]

There are seven commonly used organizational buying criteria. One of them is __________. A. adaptability B. consumer demand C. ability to meet required delivery schedules D. senior management directives E. adherence to corporate social responsibility policies Answer: All of the […]

To help consumers assess and compare its airline service, Frontier Airlines uses personable animal characters in its advertising to announce and describe benefits, such as leather seats and stretch seating, to help deal with the A. incongruity of the service. […]

The emphasis of a marketing strategy for a continuous innovation concentrates on A. obtaining narrow distribution. B. setting a low price. C. generating awareness. D. using reminder advertising to reeducate consumers. E. using personal selling. Answer: On a visit to […]

Figure 10-5 Figure 10-5 above shows the sequential process of building brand equity. The second step is to establish a brand’s meaning in the minds of consumers. This step consists of two dimensions, B and C, which stand for __________ […]

When Kimmy Summers had to communicate with other students to recruit volunteers at their respective universities to help freshmen during campus move-in day, they chose to use A. letters from their colleges’ deans of students. B. flyers slid under dorm-room […]

A manufacturer’s branding strategy in which a distinct brand name is given to each of its products is referred to as __________. A. multiproduct branding B. generic branding C. product differentiation branding D. mixed branding E. multibranding Answer: In the […]

A restaurant review published in the local newspaper is an example of __________. A. publicity B. sales promotion C. advertising D. direct marketing E. personal selling Answer: The four major types of limited-service merchant wholesalers are rack jobbers, cash and […]

European Style Furniture (ESF), headquartered in New York, acquires fine furniture from several high quality manufacturers in Europe and enjoys exclusive distribution rights from them to sell to furniture stores throughout the U.S. In this context, ESF is most likely […]

Coca-Cola hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark? A. Coca-Cola risks losing its generic status. B. In order to […]

A brand name that cannot be spoken is referred to as a __________. A. label B. copyright C. trade name D. trade mark E. logo or logotype Answer: Three different objectives relate to a firm’s profit, which is often measured […]

Which of the following statements regarding retail pricing is most accurate? A. Consumers rarely base their perceptions of a store’s prices on a price of a benchmark item in the store. B. Consumers are influenced more by a store’s ambiance […]

Recent research indicates that the timing of __________ might affect future sales because frequent promotions increase consumers’ ability to remember regular prices. A. promotional markups B. original markups C. future markups D. maintained markups E. markdowns Answer: Thirteen- to nineteen-year-olds […]

If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer, such as Colgate, when launching a new consumer product, such as toothpaste? A. Anticipate the future five years out in […]

Among business products, legal counsel for patent information for a firm’s R&D department would most likely be classified as which type of support product? A. ancillary services B. contractual services C. specialty services D. accessory services E. industrial services Answer: […]

Which of the following statements about Hispanic buying patterns is most accurate? A. Hispanics are often brand loyal and willing to pay a premium price for premium quality. B. Hispanic buying preferences are strongly influenced by contemporary fads and fashions. […]

Figure 2-10 Which of the following tasks shown in Figure 2-10 above can be done sequentially? A. 1 and 2 B. 2 and 3 C. 3 and 4 D. 5 and 7 E. 6 and 7 Answer: A. Effective scheduling […]

The combined American Marketing Association’s 2004 and 2007 definitions of marketing used in the textbook define marketing as A. the activity for creating, communicating, delivering, and exchanging offerings solely for the benefit of the organization’s stockholders. B. the activity for […]

The Make a Wish Foundation brand name is especially effective because it __________. A. is easy to spell and pronounce B. is not easily imitated C. suggests the service’s benefits D. hints at a moral obligation E. is devoid of […]

The __________ concept means that an organization strives to satisfy consumer needs while achieving its goals. A. marketing B. sales C. production D. societal benefit E. customer relationship Answer: Because Marla was so strongly committed to a fat-free diet, she […]

The approaches that can be used to collect data to solve all or part of a marketing research problem are referred to as A. methods. B. proposals. C. strategies. D. tactics. E. analyses. Answer: Drawing conclusions about a population from […]

Global companies have five strategies for matching products and their promotion efforts to global markets. The strategy of selling virtually the same product in other countries is referred to as A. product adaptation. B. product invention. C. brand adaptation. D. […]

The total amount of money made in one year by a person, household, or family unit is referred to as __________ income. A. government B. discretionary C. disposable D. gross E. livable Answer: Figure 17-3 Formulating the sales plan involves […]

Which of the following is a major reason for the violation of ethics codes? A. government regulation B. family influence C. lack of religious beliefs D. fear of disciplinary action E. perceived behavior of top management Answer: Information technology refers […]

When you view a selection at Amazon.com and see “Customers who bought this (item) also bought.”, you are seeing the application of __________. A. real-time e-commerce B. connectivity C. interactive marketing D. personalization E. collaborative filtering Answer: Which of the […]

Bundle pricing refers to A. an extra amount of free goods awarded sellers in the channel of distribution for promoting a product. B. marketing two or more products in a single package price. C. using BOGOs – requiring customers to […]

All of the following are consumer-related data that comprise a direct marketing database (such as for a catalog) EXCEPT: A. media usage. B. demographics. C. past purchases. D. personality type. E. lifestyles. Answer: D. Databases are the result of organizations’ […]

The United States Army recently has been both praised and criticized for its use of a popular video game, America’s Army, which is designed to reach potential recruits. The game’s creator, Colonel Casey Wardynski, wanted to provide a sense of […]