Archives: Quiz

The __________ element of the marketing mix is demonstrated when a company places an ad on a highway billboard. A. product B. price C. promotion D. place E. process Answer: Perhaps the greatest impact on salesforce communication is the application […]

The marketing mix elements are called __________ because they are the responsibility of the marketing department in an organization. A. uncontrollable forces B. profitability factors C. stakeholder value generators D. target market segments E. controllable factors Answer: A custom tailor […]

Product differentiation refers to A. a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs. B. the unique combination of product benefits received by targeted buyers. C. those characteristics of a product […]

Chrysler Corporation wanted to sell its Jeeps in Japan. The car was priced in U.S. dollars at about $19,000, but when it reached the Japanese car showrooms, its price was over 31,000 Japanese yen, and the Japanese could not afford […]

Differentiation positioning requires a product to A. emphasize unique product attributes to compete directly with competitors. B. compete directly with competitors on similar product attributes in the same target market. C. compete with competitors on similar product attributes but in […]

A statement that identifies: a well-defined target market; specific customers’ needs, wants, and preferences; and what the product will be and do to satisfy consumers is referred to as a new product’s or service’s A. protocol. B. proposition. C. modus […]

Russia currently has a limit on pork of 400,000 metric tons annually that can be imported from any country. This restriction would be considered a A. tariff. B. trade imbalance. C. excise tax. D. quota. E. subsidy. Answer: The online […]

At the time of its introduction, which of the following products was the best example of a continuous innovation? A. the first Apple iPhone B. Atari, the first video game system C. Sunsilk Silky Straight shampoo and conditioner with tip-targeting […]

Figure 6-5 Figure 6-5 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. Which letter in the figure would identify intermediaries used to move the product from […]

Apple launched the iPad in 2010, and unit sales reached an astonishing 40 percent market share in the tablet industry by 2013, leading both Samsung’s Galaxy (18 percent) and Amazon’s Kindle (4 percent). Global tablet unit sales are expected to […]

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, safe delivery, and __________. A. complete delivery B. honest and accurate […]

The primary purpose of a marketing metric is to A. assign qualitative values to quantitative data. B. allow the sharing of information across product lines. C. measure the quantitative value of a marketing activity. D. forecast potential product/service opportunities over […]

Emotional intelligence refers to __________. A. the ability to anticipate and overcome a potential customer’s objections B. a method of measuring the potential of people who have not had formal schooling C. a measurement to determine a person’s patience in […]

Figure 12-9 Figure 12-9 above indicates that supply chain managers must balance total logistics cost factors against customer service factors. The six total logistics cost factors (A, B, C, D, E, and F) include all of the following EXCEPT: A. […]

All of the following retailers are principal or direct competitors to Lands’ End EXCEPT: A. Amazon.com B. Sears C. L.L. Bean D. Target E. Pierre Cardin Answer: Cash and carry wholesalers A. handle bulky items like lumber, bricks, and telephone […]

Websites that offer personalized content, such as My eBay and My Yahoo!, have __________ as a prominent design element. A. context B. customization C. content D. communication E. connection Answer: To develop a successful marketing plan for a soft drink […]

A strip mall refers to a A. suburban mall containing up to 100 stores that draws customer from a 5- to 10-mile radius. B. cluster of stores in a downtown area. C. retail location that typically has one primary store […]

John Deere manufactures and distributes industrial and farm equipment. These types of equipment are considered to be specialty products. Which type of market coverage does John Deere most likely use? A. intensive distribution B. exclusive distribution C. extensive distribution D. […]

Johnson & Johnson effectively repositioned St. Joseph Aspirin as a product for infants to an adult low-strength aspirin to reduce the risk of heart attacks or strokes. This is an example of a product repositioning by __________. A. reacting to […]

A buy class situation affects buying center tendencies in different ways. If there is one person involved, the time required for a decision is short, and the problem definition is well-defined, the buy class situation is most likely a A. […]

When expenses are greater than the potential increased sales from market segmentation, a firm should A. not consider market segmentation at this time. B. combine departments within the company to make the process more streamlined. C. reduce production costs or […]

The second phase of the strategic marketing process is the __________. A. tactics phase B. strategic phase C. planning phase D. implementation phase E. evaluation phase Answer: A marketing metric refers to A. a measure of the quantitative value or […]

The promotional mix can be used to: (1) inform prospective buyers about the benefits of the product; (2) __________; and (3) remind them later about the benefits they enjoyed by using the product. A. explain how to use the product […]

Which of the following statements represents a possible measure of success in the first step of the five-step marketing research approach, defining the problem? A. You have three weeks and $10,000 to determine if it is going to be profitable […]

At which stage of the product life cycle is a company likely to have its most complete product line? A. introduction B. growth C. maturity D. decline E. accelerated development Answer: Which type of wholesaler offers a relatively narrow range […]

A church put advertisements in its weekly bulletins to encourage its members to participate in the services by telling a brief, positive story about how fellow members have helped them during times of need. Jack volunteered and shared his story […]

A consumer’s subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as __________. A. values B. attitudes C. beliefs D. predispositions E. opinions Answer: […]

Members of Generation Y, also known as __________, are interested in sustainability in order to make the world a better place. A. activists B. sustainers C. progressives D. reformers E. millennials Answer: Standard markup pricing refers to A. adjusting the […]

Press conferences and image management are tools used by a firm’s __________ department. A. advertising B. sales promotion C. direct marketing D. public relations E. personal selling Answer: In marketing, an organization refers to A. a legal entity that consists […]

A consumer’s purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity. A. parental guidance B. peer pressure C. opinion leadership D. government […]

Vending machines are no longer limited by the need for cash. In Japan, South Korea, and the Philippines, consumers use mobile phones that transmit payments to vending machines wirelessly. This is an example of how vending machines can provide which […]

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while A. satisfying suppliers. B. maximizing profits. C. maximizing supply chain membership. D. delivering the appropriate level of customer service. E. maximizing supply […]

Services can be classified according to whether they are delivered by people or equipment, __________, or government agencies. A. national or global B. use independent contractors C. privately owned or publicly owned D. owned by individuals or corporations E. for […]

Social media deliberately seek to ensure that the message does not end with an individual receiver. Social media first seek to reach __________. A. “two-way receivers” B. “end-receivers” C. “active receivers” D. “followers” E. “connections” Answer: The Xerox salesforce is […]

The North American Industry Classification System (NAICS) designates industries with a numerical code in a defined structure. A six-digit coding system is used. The fourth digit designates a(n) A. industry subsector. B. industry group. C. specific industry. D. individual country-level […]

Figure 11-6 Suppose you are the owner of a picture frame store. Let’s assume that the average price customers are willing to pay for each picture frame is $120. Also, suppose your fixed costs (FC) total $32,000 (real estate taxes, […]

Figure 2-1 In Figure 2-1 above, C represents the A. strategic business unit level. B. board of directors. C. corporate level. D. functional level. E. CMO. Answer: A. Large organizations usually consist of three organizational levels whose strategies are linked […]

During the implementation phase of an IMC program, a firm will pretest the promotion and __________. A. posttest the promotion B. design the promotion C. state the mission D. carry out the promotion E. identify possible advertising or promotional firms […]

Which of the following best illustrates the concept of derived demand? A. The number of retail stores in a downtown area decreases even though demand for retail goods increases. B. An increase in the number of new, single-family homes results […]

Apple Market-Product Grid According to the Apple market-product grid above, Apple would most likely get the LEAST product synergies from the A. Mac Pro and MacBook Pro. B. Mac Pro and iMac. C. Mac Pro and MacBook Air. D. Mac […]

The strategic marketing process involves three phases: planning, implementation, and A. review. B. execution. C. evaluation. D. goal revision. E. correction. Answer: The argument for protectionism is that it A. protects a nation’s political security. B. encourages economic reliance on […]

Yum! Brands, the parent company of KFC, has pursued an aggressive growth strategy in China. There are now than 3,700 restaurants in 650 Chinese cities, and KFC has a 40% market share of the entire fast-food industry there. Yum! Brands […]

Ampro-Mag is a small company that makes materials for safely controlling hazardous spills of all kinds. It sells these items as a neutralizing kit priced at $100. The costs of the materials that go into each kit are $45. It […]

A buying center refers to A. an online trading community that brings together buyers and supplier organizations to make possible the real time exchange of information, money, products, and services. B. the department within a firm responsible for the logistics […]

Advertisements that reinforce previous knowledge of a product are referred to as __________ advertisements. A. advocacy B. comparative C. persuasive D. informative E. reminder Answer: The practice of shielding one or more sectors of a country’s economy from foreign competition […]

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They learned that A. meeting the expectations of men during the new-car purchasing process was more difficult than meeting […]

The facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors are referred to as A. primary data. B. secondary data. C. statistical inference. D. observational data. E. questionnaire data. Answer: The type of appeal used […]

Compared to the business-format franchise, the franchisor provides a few general guidelines to the franchisee in a A. corporate chain franchise. B. manufacturing franchise. C. product-distribution franchise. D. general service franchise. E. business franchise venture. Answer: The various firms involved […]

Figure 7-1 According to Figure 7-1 above, what does C represent in the marketing research process? A. define the problem B. collect relevant information C. develop the research plan D. develop findings E. take marketing actions Answer: Which of the […]

The use of toll-free telephone numbers that customers call to obtain information about products and make purchases is referred to as __________. A. inbound telemarketing B. outbound telemarketing C. outbound telepresence D. interactive marketing E. multichannel selling Answer: The founder […]