Creative Quilts Studio sells hundreds of colors and types of fabric and thread. To price
its inventory, the owners add 50 percent to the cost of each bolt of fabric and every
spool of thread. What is this pricing approach called?
A. target return-on-sales pricing
B. flexible pricing
C. cost-plus pricing
D. standard markup pricing
E. customary pricing
Trading up refers to __________.
A. adding product features but reducing the price
B. changing the distribution channel members to higher-service-quality retailers
C. adding value to the product (or line) through additional features or higher-quality
D. reallocating marketing resources from a performing-poorly target market to one that
demonstrates greater potential for future growth
E. offering consumers a discount when they purchase a more expensive version of the