Archives: Quiz

When foreign currencies can buy more U.S. dollars, A. U.S. products are more expensive to foreign customers. B. U.S. products are more expensive to U.S. customers. C. U.S. products are less expensive to foreign customers. D. economists consider it an […]

Commercialization refers to A. the point at which a new product has diffused throughout the marketplace. B. the introduction of an offering to sequential geographic areas of the U.S. C. exposing actual products to prospective consumers under realistic purchase conditions. […]

McDonald’s Sales Promotion Image As shown in the McDonald’s Sales Promotion Image above, McDonald’s partners with Hasbro each year to offer a Monopoly sales promotion. Customers who purchase selected menu items receive two tokens that correspond to the properties on […]

An order getter refers to A. a salesperson who specializes in identifying, analyzing, and solving customer problems, but who does not actually sell products and services. B. a salesperson who processes routine orders or reorders for products that are presold […]

Figure 2-7 Quadrant C in Figure 2-7 above represents a(n) __________ in a SWOT analysis. A. Threat B. Weakness C. Strength D. Opportunity E. Market segment Answer: D. An opportunity is an external, favorable factor as a result of a […]

Pricing constraints refer to A. barriers that must be overcome in order to set pricing objectives. B. competitive pricing advantages one firm has over another. C. different pricing strategies for each of the firm’s products. D. factors that limit the […]

The Terrafugia Transition is a 19-foot, two-seater road-drivable, light-sport aircraft with an anticipated price of $279,000. A potential showstopper for this product is likely to be A. concern that damage caused in a small on-road fender bender might make it […]

L’Oreal created an advertisement for its Visible Lift makeup. Glamour magazine, in which the ad for the L’Oreal Visible Lift makeup appeared, is an example of (a) __________. A. message B. noise C. feedback loop D. source E. channel of […]

Channel conflict that arises when one member bypasses another member and sells or buys products direct is referred to as __________. A. horizontal conflict B. channel circumvention C. lateral conflict D. disintermediation E. dual distribution Answer: Since 1963, Mary Kay, […]

At which stage of the personal selling process would a salesperson obtain a purchase commitment from the prospect? A. approach B. presentation C. closing D. follow-up E. sale Answer: One advantage of using a billboard as an advertising medium is […]

An opinion leader is an individual A. within an organization who influences decision-making. B. who is able to use moral suasion to get others to comply with the latest trends. C. in an organization who encourages other paid individuals to […]

Communication is the process of conveying a message to others and it requires six elements. These elements include: a source, a message, a channel of communication, a receiver, and __________. A. a concept B. an offer C. a slogan D. […]

Publicity refers to A. a nonpersonal, indirectly paid presentation of an organization, product, or service. B. a short-term inducement of value offered to arouse interest in buying a product or service. C. methods used to get a nonpersonal, directly paid […]

In the past, television home shopping programs have attracted mostly A. 20 to 30 year old men. B. 30 to 40 year old women. C. 40 to 50 year old men. D. 40 to 60 year old women. E. 50 […]

Which of the following statements about environmental forces is most accurate? A. Environmental forces are almost always controllable if the marketing department correctly scans them. B. An organization that incorporates the marketing concept can exert just as much influence on […]

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is one bear it designed for people to give to each other on Valentine’s Day. The […]

Figure 17-2 As shown in Figure 17-2 above, E is the __________ stage in the personal selling process. A. close B. preapproach C. follow-up D. presentation E. approach Answer: E. Text term definition – approach. See Figure 17-2. While many […]

Publix Supermarkets and The Little Clinic signed an exclusive agreement, placing small walk-in health clinics inside selected stores. Publix customers can have simple medical needs addressed in a convenient and familiar environment seven days a week and pick up their […]

Candy bars should most likely be sold using which type of target market coverage? A. exclusive distribution B. direct distribution C. intensive distribution D. dual distribution E. selective distribution Answer: In the United States, there are two major political parties […]

The most indirect channel for consumer products incorporates agents, wholesalers, and retailers and is most commonly used when there A. are only a few large manufacturers but many small retailers. B. are low-cost, low unit volume goods. C. is too […]

The practice of building ties to customers based on a salesperson’s attention and commitment to customer needs over time is referred to as __________. A. order processing B. order taking C. customer value creation D. relationship selling E. partnership selling […]

Individuals who have registered on a social networking site by completing the process involved, such as providing their name, an ID (usually an e-mail address), and a password, as well as answering a few questions (date of birth, gender, etc.) […]

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else of value is known as a(n) A. utility. B. item. C. service. […]

LG Electronics recently introduced the Fridge-TV with a 15″ television screen mounted in the right side refrigerator door. This is an example of which type of innovation? A. inventive innovation B. continuous innovation C. discontinuous innovation D. dynamically continuous innovation […]

Another name of a closed-end question is a(n) __________ question. A. Likert scale B. dichotomous C. leading D. semantic differential E. fixed-alternative Answer: In its business portfolio analysis, an organization’s SBUs often start as __________ and eventually become __________. A. […]

When Pizza Hut designed its website, it wanted to make easy and user-friendly; it wanted its website to recognize each customer. The website was designed to retrieve a repeat customer’s address, telephone number, and payment options automatically whenever he or […]

BMW StreetCarver was a $495 skateboard that featured BMW’s technology in its wheel suspension, which stabilizes the board’s sleek design and allows for greater control around sharp curves. BMW wanted its skateboard to be within the consideration set of potential […]

Salespeople called outside order takers __________. A. arrange point-of-purchase displays B. sell products tailored to the needs C. help design the product displays D. train the personnel management E. solve most of the technical problems Answer: Inelastic demand exists when […]

A mission statement should be A. short-term. B. inspirational. C. fact-based. D. complex. E. permanent. Answer: A skimming pricing policy is likely to be most effective when A. consumers tend to be price sensitive. B. it will be easier to […]

The communication capabilities of Internet-enabled technologies provide consumer convenience, reduce information search costs, and make choice assistance possible. Communication also promotes __________. A. consumer responsibility B. closer global alliances C. web communities D. social responsibility E. courteous online dialogue Answer: […]

Recent research shows that __________ of U.S. online consumers are cross-channel shoppers. A. 20% B. 37% C. 45% D. 51% E. 95% Answer: New-product strategy development refers to A. the stage of the new-product process where specific product features and […]

Online shopping and buying helps consumers avoid traffic and standing in store checkout lines; they sometimes use online shopping for __________. A. customerization B. control C. convenience D. utilitarianism E. marketplace value Answer: In behavioral learning, a need that moves […]

Consumer advocates believe the practice of downsizing by consumer products firms has resulted in __________. A. lower product prices for consumers because of lower labor, raw material, and packaging costs B. a greener environment due to the reduction in the […]

The quantity consumed or patronage (store visits) during a specific period is referred to as A. usage rate. B. purchase metric. C. consumption index. D. consumption rate. E. demand amount. Answer: Pizza Hut’s website __________ are integrated with the company’s […]

Which of the following is a location-based social networking site? a. Facebook b. Twitter c. WordPress d. FourSquare Answer: Jaggd Inc., an electronic goods manufacturing company, was planning to launch its latest smartphone in the market.Within the first few days […]

The process where all the involved areasR&D, marketing, engineering, production, and even supplierswork together rather than sequentially during a product’s development is called _____. a. simultaneous product development b. test marketing c. simulated market testing d. choice modelling Answer: A […]

Goods tend to be less standardized and uniform than services because they have greater heterogeneity. a. True b. False Answer: In the context of marketing planning, _____ provides the mechanisms for evaluating marketing results in light of the plan’s objectives, […]

Nonprofit organization marketing is the effort by nonprofit organizations to bring about mutually satisfying exchanges with target markets. a. True b. False Answer: Choosing the right distribution channel for a service: a. decreases the time that the service is available. […]

Which of the following statements is true about Generation Y? a. Its members were born between 1965 and 1978. b. Its members are tech savvy but still use traditional media. c. Its members have the least spending power than any […]

Trina is a physical fitness trainer who tries to create fitness routines based on her understanding of the customers and their specific fitness goals. Which of the following service processes does this illustrate? a. Information processing b. Possession processing c. […]

Which of the following statements is true about incomes in the United States? a. The average family incomes rose by one percent in 2012. b. The median household income in almost the same across different states. c. Most individuals in […]

_____ involves determining the recognized need, buying power, and receptivity and accessibility of a sales prospect. a. Negotiation b. Customization c. Lead reciprocity d. Lead qualification Answer: Volten Inc. is an online apparel store. It has separate sections for casual […]

A belief is a learned tendency to respond consistently toward a given object. a. True b. False Answer: Libra Electronic Inc. has launched a new range of light-weight vacuum cleaners with enhanced features. Before developing the product, Libra Electronic conducted […]

Nile Inc. is one of the leading shoe manufacturing companies in Baltoni. It manufactures canvas shoes that are quite similar to those produced by other brands. The management of the company has decided to adopt a product/service differentiation competitive strategy. […]

Due to the time required to scan them, the use of universal product codes (UPCs) is typically restricted to shopping products. a. True b. False Answer: Marketing professionals who perceive fewer ethical problems in their organizations tend to disapprove more […]

Nutritreat Industries Corp. is a manufacturer of food products. The company introduced chocolate cookies to the local market. After a period of initial success, the product lost its market and Nutritreat decided to withdraw chocolate cookies from the market. This […]

Which of the following is a similarity between trade sales promotion and consumer sales promotion? a. Both focus on providing incentives to consumers or wholesalers to make an immediate purchase. b. Both focus on providing push money and trade allowance […]

Manufacturers use product development strategies to create new products for new markets. a. True b. False Answer: A _____ is a price reduction offered to buyers buying in multiple units or above a specified dollar amount. a. tradediscount b. cash […]

Hallie has a tendency to be egocentric. She follows the rules of her company only to avoid punishment and not to gain respect. When making decisions, she always focuses on what immediate benefits she will gain from an alternative. Which […]

_____ are trade alliances in which several countries agree to work together to form a common trade area that enhances trade opportunities among those countries. a. Exchange controls b. Market groupings c. Joint ventures d. Direct foreign investments Answer: In […]