Russia currently has a limit on pork of 400,000 metric tons annually that can be
imported from any country. This restriction would be considered a
A. tariff.
B. trade imbalance.
C. excise tax.
D. quota.
E. subsidy.
Answer:
The online consumer who researches products online and then purchases them at a
retail store is referred to as a __________ shopper.
A. multi-retail
B. cross-channel
C. marketspace
D. clicks and bricks
E. Web 3.0
Answer:
When a small retail chain hires an accountant to do its income taxes, the retail chain
would have purchased a(n) __________.
A. ancillary service
B. industrial service
C. specialty service
D. accessory service
E. contractual service
Answer:
Effective marketing benefits society because it
A. reduces competition, making the playing field more even.
B. improves the quality of products and services regardless of the cost.
C. allows companies to charge whatever price they want, regardless of product quality.
D. makes countries more competitive in world markets while simultaneously reducing
competition in their home markets.
E. enhances competition, which improves the quality of products and services and
lowers prices.
Answer:
All of the following are typically addressed by an organization’s code of ethics
EXCEPT:
A. the dress, sayings, and manner of work of employees.
B. contributions to political parties and government officials.
C. customer and supplier relationships.
D. accurate recordkeeping.
E. conflicts of interest.
Answer:
Disposable income refers to
A. the money that remains before paying for taxes and necessities.
B. the money deducted from a person’s paycheck to pay for federal, state, and local
taxes.
C. the total amount of money made by a single individual during his or her lifetime.
D. the money a consumer has left after paying taxes to use for necessities such as food,
shelter, clothing, and transportation.
E. the money that is spent for necessities or charitable causes that is exempt from
taxation.
Answer:
Showstoppers refer to
A. creative or innovative members of a marketing team.
B. unexpected alternative uses for a product that result in a sudden increase in sales.
C. factors that might doom a product in the marketplace.
D. a sudden loss of financial backing even though the item is in production.
E. a situation when a competitor’s product suddenly beats a firm’s new product to the
marketplace.
Answer:
Aggregating prospective buyers into groups that have common needs and will respond
similarly to a marketing action is referred to as __________.
A. market aggregation
B. market segmentation
C. product sorting
D. product grouping
E. mass marketing
Answer:
Indirect channels for consumer products
A. occur when one firm’s marketing channels are used to sell another firm’s products.
B. include producers and end-users dealing directly with each other.
C. include intermediaries that are between the producer and consumer and perform
numerous channel functions.
D. are arrangements whereby a firm reaches different buyers by employing two or more
different types of channels for the same basic product.
E. occurs when a retailer sells its product in a store and on the Internet.
Answer:
3M Post-it Flag+ Highlighter Trademark
The __________ provides for registration of a company’s trademark, such as the 3M
Post-it Flag+ Highlighter Trademark above. Note the registered trademark symbol
shown in the Post-it Brand logo.
A. Patent Act
B. Clayton Act
C. Sherman Antitrust Act
D. Lanham Act
E. The FTC Act
Answer:
If Proctor and Gamble (P&G) were to package a Gillette Fusion ProGlide Razor with
its Old Spice Pure Sport Anti-Perspirant & Deodorant, P&G would be engaged in
__________.
A. a BOGO deal
B. product modification
C. product bundling
D. product repositioning
E. product differentiation
Answer:
A relatively homogenous group of prospective buyers that results from the market
segmentation process is referred to as a(n) __________.
A. market segment
B. target market
C. customer base
D. ultimate consumer
E. preferred customer
Answer:
At which stage of the organizational buying decision process would purchasing and
engineering personnel visit potential suppliers to assess their quality control?
A. alternative evaluation
B. problem recognition
C. information search
D. purchase decision
E. postpurchase behavior
Answer:
A job description is a written document that describes job relationships and
requirements that characterize each sales position. Once established, the job description
is then translated into a __________.
A. statement of job credentials
B. statement of emotional intelligence
C. statement of job qualifications
D. statement of job requirements
E. statement of job education
Answer:
Television rating company Nielsen has labeled which of the following the “Zero TV”
households?
A. those who watch absolutely no television programming
B. traditional broadcast viewers
C. online TV viewers
D. satellite TV viewers
E. cable TV viewers
Answer:
The group of prospective buyers toward which a promotion program is directed is
referred to as a
A. target audience.
B. target selection.
C. selected audience.
D. prospective audience.
E. media audience.
Answer:
Interactive marketing is characterized by
A. niche marketspaces.
B. sophisticated choiceboards.
C. the digital divide, which separates online consumers from traditional marketplace
consumers.
D. a marketing mix strategy that de-emphasizes the promotion element.
E. human-to-human mediated online “chat room” communication prior to the purchase.
Answer:
Among business products, supplies usually consist of
A. buildings and fixed equipment.
B. items used in the manufacturing process and become part of the final product.
C. tools and office equipment.
D. items such as pens, batteries, and light bulbs.
E. raw materials and component parts.
Answer:
All of the following retailers provide self-service to their customers EXCEPT:
A. Marley Coffee.
B. Shop24.
C. Target.
D. Redbox.
E. Costco.
Answer:
The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but
believes there may be negative consequences is referred to as
A. a negative antecedent state.
B. perceived risk.
C. temporal uncertainty.
D. spatial uncertainty.
E. a positive precedent state.
Answer:
A textile artist can buy fabric, thread, and batting, create an heirloom quilt, and then sell
the finished work to customers in a kiosk decorated with some of the quilts produced to
entice customers who shop at the local strip mall. By designing the quilts and kiosk
with aesthetic value, the artist creates __________ utility.
A. application
B. possession
C. time
D. place
E. form
Answer:
Allocating funds to promotion by matching the competitor’s absolute level of spending
or the proportion per point of market share is referred to as __________ budgeting.
A. percentage of sales
B. competitive parity
C. all-you-can-afford
D. objective and task
E. linear forecast
Answer:
Individuals who exert direct or indirect social influence over others are referred to as
A. decision makers.
B. achievers.
C. innovators.
D. buzz managers.
E. opinion leaders.
Answer:
A researcher studying the fact that in some nations black is a sign of mourning while in
others white is a sign of mourning would be studying
A. semiotics.
B. semantics.
C. semaphorics.
D. cultural symbolism.
E. cultural linguistics.
Answer:
Prestige pricing is considered to be a __________ approach to pricing.
A. demand-oriented
B. cost-oriented
C. profit-oriented
D. competition-oriented
E. service-oriented
Answer:
Melissa saw an ad promoting Vermont as a tourist destination and a great place to live.
The ad contained a postage-paid reply card that could be used to request more
information. In terms of the communication process, the mailing in of the postcard with
a request for further information is an example of __________.
A. a stimulus
B. a field of experience
C. a response
D. noise
E. a feedback loop
Answer:
GI Design is a small studio that designs and builds items such as fountains and
tabletops made from copper. To increase sales, Greg, the owner, developed a research
plan to determine what landscape architects and interior designers wanted in copper
furnishings and appropriate pricing. He had begun to interview representative
designers. Greg was engaged in __________, the third step of the five-step marketing
research approach.
A. developing the research plan
B. solving the problem
C. developing findings and recommendations
D. collecting relevant information
E. taking marketing actions
Answer:
Positioning that involves competing directly with competitors on similar product
attributes in the same target market is referred to as __________.
A. competitive repositioning
B. position downsizing
C. differentiation positioning
D. head-to-head positioning
E. product distinction positioning
Answer:
A buy class situation affects buying center tendencies in different ways. If there are
many people involved, the problem definition is uncertain, and the buying objective is
to find a good solution, the buy class situation is most likely a
A. modified buy.
B. straight rebuy.
C. conditional rebuy.
D. new buy.
E. standard buy.
Answer:
Which of the following types of promotion uses customized interaction?
A. advertising
B. public relations
C. sales promotion
D. personal selling
E. publicity
Answer: