Vending machines are no longer limited by the need for cash. In Japan, South Korea,
and the Philippines, consumers use mobile phones that transmit payments to vending
machines wirelessly. This is an example of how vending machines can provide which
type of utility?
A. time
B. place
C. possession
D. product
E. form
Answer:
A global brand refers to
A. two or more domestic products that coincidentally share the same brand name but
represent two completely unrelated products.
B. two or more international products that coincidentally share the same brand name
but represent two completely unrelated products.
C. a brand marketed under the same name in multiple countries with similar and
centrally coordinated marketing programs.
D. a brand that is essentially the same but that has had minor adaptations made to meet
the more specific needs of different nations.
E. a brand marketed under different names in multiple countries with similar and
centrally coordinated marketing programs.
Answer:
A market researcher showed a plain print ad of new brand of designer jeans to several
groups of college students and asked the students to rate their quality. Then the
researcher showed some other college students a print ad featuring movie star Scarlett
Johansson wearing the new brand and asked the students again to rate the quality of the
jeans. The marketer predicted that after viewing the ad featuring Johansson, the
students’ ratings of the jeans would be more positive than the other ones. In this
experiment, students’ ratings of the new blue jeans served as the
A. dependent variable.
B. independent variable.
C. social environmental force.
D. secondary data.
E. constraint.
Answer:
The consumer sales promotion that involves the use of a brand-name product in a
movie, television show, video, or a commercial for another product is referred to as(a)
__________.
A. co-branding
B. subliminal tie-in
C. product placement
D. partnership promotion
E. product parallelism
Answer:
A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch.
He doesn’t know how to find a dealer though, and doesn’t have Internet access. Which
of the following reasons explain why marketing fails to occur here?
A. There are not two or more parties with unsatisfied needs.
B. A desire to satisfy a need is missing.
C. No assessments of consumer wants and needs have been made.
D. There is no way for the parties involved to communicate.
E. The ability to satisfy a need is missing.
Answer:
Setting a price that is dictated by tradition, a standardized channel of distribution, or
other competitive factors is referred to as __________.
A. cost-plus pricing
B. customary pricing
C. standard markup pricing
D. loss leader pricing
E. target profit pricing
Answer:
The choice of a supply chain involves three steps: (1) understand the customer; (2)
__________; and (3) harmonize the supply chain with the marketing strategy.
A. understand the environment
B. consider the legal consequences
C. understand the supply chain
D. understand the marketing strategy
E. understand the company’s goals
Answer:
An assistant heard his supervisor in the supply room yell, “Call Crate & Barrel – we
need another case of its coffee mugs for the conference next week.” The supervisor was
asking the assistant to make a
A. new buy.
B. straight rebuy.
C. modified rebuy.
D. make-buy.
E. standard reorder.
Answer:
Figure 9-5
Figure 9-5 above represents the seven stages of the new-product development process.
Stage 1 is the __________ stage.
A. idea generation
B. screening and evaluation
C. screening and analysis
D. new-product strategy development
E. product assessment
Answer:
Because orders in organizational buying are typically much larger than in consumer
buying, buyers must often __________ when the order is above a specific amount, such
as $5,000.
A. pay estimated sales taxes in advance
B. move up the time required to execute a purchase agreement
C. get competitive bids from at least three prospective suppliers
D. forgo the purchase because senior management is unlikely to approve it
E. forgo identifying the members of the supplying center and their roles in the selling
process
Answer:
An Arizona cardiac surgery practice agreed to pay the U.S. Department of Health and
Human Services (HHS) a $100,000 settlement following an investigation of potential
violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy
and Security Rules. The practice poste clinical and surgical appointments for its patients
on an Internet-based calendar that was publicly accessible, which drew complaints for
failing to protect health information of consumers. HIPAA rules are an example
__________ forces in the marketing environment.
A. economic
B. ecological
C. technological
D. social
E. regulatory
Answer:
Three different objectives relate to a firm’s profit, which is often measured in terms of
return on investment. One objective, known as _________, occurs when a firm sets a
profit goal, usually determined by its board of directors.
A. maximizing current profit
B. managing for long-run profits
C. target return
D. breakeven strategy
E. minimizing risk
Answer:
Which type of distribution density does Rolls Royce use when the car manufacturer
maintains only one dealership in any large metropolitan area?
A. exclusive distribution
B. intensive distribution
C. extensive distribution
D. selective distribution
E. private label distribution
Answer:
Retailers may decide to pursue a third-party environmental certification because
consumers want to purchase products from those retailers that have similar
__________.
A. offerings
B. ideologies
C. risk tolerance
D. locations
E. pricing strategies
Answer:
All the following statements about user generated content (UGC) are true EXCEPT:
A. UGC is published on a publicly accessible website and created by end users.
B. UGC is reposting an article found in a newspaper or magazine without editing.
C. UGC is consumer-generated by an individual outside of a professional organization.
D. UGC shows a significant degree of creative effort.
E. UGC is not simply e-mail, but is published on a publicly accessible website.
Answer:
The online advertising market has grown from its initial focus on simple text ads to a
much larger set of options. There are five key categories of online advertising. They
are: search, __________, classified, referral, and e-mail.
A. show
B. track
C. monitor
D. explain
E. display
Answer:
Today, the standards of marketing practice have shifted from the interests of producers
to the interests of __________.
A. nonprofit organizations
B. government
C. suppliers
D. resellers
E. consumers
Answer:
Customers can build their own bicycle at SevenCycles.com by answering a few
questions and choosing from a menu of product attributes, prices, and delivery options.
The design of a precise bicycle is made possible through the use of a __________.
A. wiki
B. cookie
C. bot
D. choiceboard
E. collaborative filter
Answer:
In which stage of the product life cycle is it important to broaden distribution of the
product?
A. introduction
B. growth
C. maturity
D. decline
E. harvest
Answer:
An important social trend is the continued concern for health and well-being in the
United States. This is most likely evidenced by
A. the increased sales of Cigar Aficionado magazine.
B. First Lady Michelle Obama’s Let’s Move! initiative to eliminate childhood obesity.
C. the opening of more Starbucks coffee boutiques in supermarkets.
D. the upsizing of menu items at fast food restaurants.
E. the introduction of tablet devices such as the iPad.
Answer:
Source Perrier S.A., the supplier of Perrier bottled water, exercised __________ when it
recalled 160 million bottles of water in 120 countries after traces of a toxic chemical
was found in 13 bottles. The recall cost the company $35 million, and the profit from
$40 million in lost sales. Even though the chemical was not harmful to humans, the
president of the company believed it was his duty to remove “the least doubt, as
minimal as it might be, to weigh on the image of the quality and purity of our product.”
A. moral idealism
B. utilitarianism
C. cause marketing
D. profit responsibility
E. stakeholder responsibility
Answer:
Which of the following statements about the family life cycle is most accurate?
A. The majority of households today are composed of traditional families.
B. Income and gender are two of the variables considered in the family life cycle.
C. Young singles represent a target market for recreational travel, automobiles, and
consumer electronics.
D. Single divorcees are more likely to buy life insurance than any other group.
E. The most financially secure group of any family life cycle stage is single parents
with children.
Answer:
Which of the following pricing techniques is most sensitive to customers’ responses to
price?
A. cost-plus percentage-of-cost pricing
B. target pricing
C. experience curve pricing
D. cost-plus fixed-fee pricing
E. standard markup pricing
Answer:
Which of the following statements regarding goods is most accurate?
A. Nondurable goods would rely more on advertising than durable goods.
B. Durable goods would benefit more on advertising than nondurable goods.
C. There is little if any difference between marketing actions between durable and
nondurable goods.
D. Nondurable goods would rely more on personal selling than durable goods.
E. The durable and nondurable classification applies to services as well as to products.
Answer:
As a franchisor, Radio Shack would assist a franchisee in selecting the store location,
setting up the store, advertising, and __________.
A. developing the marketing program
B. training personnel
C. offering performance bonuses
D. ordering and restocking inventory
E. paying insurance and legal fees
Answer:
Kitchen Window is a one-stop treasure trove for cooks. The locally-owned gourmet
specialty store carries more than 14,000 items in stock. Its knowledgeable staff offers
personalized service that will even gift-wrap your purchases free of charge. It also
offers a shop for repairs should your appliances need maintenance. Kitchen Window is
a __________ retailer.
A. exclusive-service
B. premium-service
C. self-service
D. limited-service
E. full-service
Answer:
Secondary data can be divided into two parts – __________ and __________.
A. primary data; empirical data
B. empirical data; secondary data
C. tertiary data; demographic data
D. demographic data; observational data
E. internal secondary data; external secondary data
Answer:
Sales research and practice show that knowledge of the customer and sales situation are
key ingredients for __________.
A. personal selling
B. team selling
C. formula selling
D. adaptive selling
E. missionary selling
Answer:
The feeling of postpurchase psychological tension or anxiety consumers may
experience when faced with two or more highly attractive alternatives is referred to as
A. angst.
B. the temporal state.
C. the dissociative state.
D. selective perception.
E. cognitive dissonance.
Answer:
Ford held a Ford Focus Sweepstakes in partnership with 3M Racing. Participants
entered by email or by liking Ford’s Facebook page for a chance to win a custom 2012
Ford Focus. Which promotional element was Ford using to promote its partnership with
3M Racing and NASCAR driver Greg Biffle, who was featured in announcements?
A. advertising
B. personal selling
C. sales promotion
D. publicity
E. direct marketing
Answer:
Which of the following statements concerning currency exchange rates is most
accurate?
A. Fluctuations in exchange rates among the world’s currencies are of critical
importance in global marketing.
B. Fluctuations in exchange rates among the world’s currencies occur, but multinational
companies are insulated from the affects because of direct investment.
C. Exchange rate fluctuations are relatively rare, but when they occur, their effects are
minimal.
D. Exchange rate fluctuations are now almost nonexistent due in great part to the
stability of the euro.
E. Exchange rate fluctuations may affect the financial sector but rarely reach the
consumer.
Answer:
A factor that might doom a product in the marketplace is referred to as a(n)
__________.
A. albatross
B. land mine
C. pit fall
D. showstopper
E. wild card
Answer: