Retailing Management 9th Edition

Copycat brands imitate the manufacturer's brand in appearance and packing, generally are perceived as lower quality, and are offered at lower prices. Answer: TRUECopycat brands are private-label products produced by the retailer that imitate the national brand in both appearance and packaging, but are priced cheaper. Copycat brands abound indrugstores and

The principal objective of employee socialization is to _____. A. make the screening process faster B. increase turnover C. make on-the-job training unnecessary D. orient new employees to the firm E. prevent the creation of employee bonds Answer: D.Orientation is critical in socializing new employees and overcoming the differences in the employee's previous and new roles. D.Orientation

Merchandising, planning, marketing, and finance positions for a national chain are housed: A. predominantly at the corporate headquarters. B. at the individual store level. C. at the back-of-the-house. D. at the regional distribution centers. E. at decentralized locations. Answer: A.The corporate headquarters houses the centralized decision areas such as merchandising, planning, marketing, and finance. A.The corporate headquarters

In an efficient supply chain and information system, net sales increase because _____. A. customers are offered heavy discounts on the products B. customers are offered tailored assortments that are in stock C. retailers get tax benefits for setting up the system D. retailers are offered heavy discounts by their suppliers E. retailers prohibit customers

_____ occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price. A. Returning B. Direct selling C. Automated retailing D. Showrooming E. Sweethearting Answer: D.A particularly concerning form of channel migration is called showrooming. Showroomingoccurs when a

Which of the following statements about Internet retailing is TRUE? A. Internet retailing gives customers an opportunity to use all five senses. B. Customers can have more personalized information on products. C. Customers do not receive sufficient information to evaluate products. D. The electronic channel offers a less satisfying shopping experience than catalogs. E. Online

Sam loves shopping. She frequently goes window shopping in the city. During times of need, she visits the nearest supermarket even though she loathes going there. Which of the following is most likely to be the reason why Sam shops in the supermarket? A. Unique merchandise B. Brand image C. Customer service D. Location E.

_____ delegate challenging work to subordinates, have free and open communication with them, and provide personal mentoring to develop subordinates. A. Chaotic leaders B. Autocratic leaders C. Persuasive leaders D. Transformational leaders E. Democratic leaders Answer: D.Transformational leaders delegate challenging work to subordinates, have free and open communication with them, and provide personal mentoring to develop

Which of the following is true of the career opportunities offered by the retailing industry? A. Retailers employ people with exclusive expertise in supply chain management. B. Retail managers are often given considerable responsibility early in their careers. C. Retailing offers limited opportunities for entrepreneurs. D. Retail management is not a very lucrative career

Which of the following is an advantage of the use of sophisticated distribution and information systems? A. It creates a positive image of the brand in the minds of the consumers. B. It offers an opportunity for the retailer to reduce operating costs. C. It helps an organization to attain cultural diversity within

An electronic retailer advertised that returns would be quick and easy if customers are dissatisfied with a product. However, customers were unable to find any detailed information about the retailer's return policies on its website and on the purchase invoice. This lack of information is an example of a _____. A.

Which of the following is a typical reaction that customers exhibit when experiencing multiple stockouts? A. Switching to another retailer B. Patronizing the retailer C. Promoting the retailer on social media D. Initiating litigation against the retailer E. Reviewing product attributes Answer: A.When experiencing multiple stockouts, customers typically switch to another retailer. A.When experiencing multiple stockouts, customers

Retailers need to provide a consistent brand image of themselves and their private-label merchandise across all channels. Answer: TRUERetailers need to provide a consistent brand image of themselves and their private-label merchandise across all channels. For example, Patagonia reinforces its image of selling high-quality, environmentally friendly sports equipment in its stores,

What is the potential byproduct of promotional markdowns? A. It is a way of achieving a break-even point. B. Promotional markdowns benefit customers because they are charged according their willingness to pay. C. Retailers aim to get rid of unwanted merchandise through promotional markdowns. D. The increased in-store traffic can lead to the purchase

Decentralization increases efficiency. Answer: FALSECentralization increases efficiency. FALSECentralization increases efficiency. FALSE Centralization increases efficiency. A sales associate who is confronted by a customer, whose newly purchased DVD player does not function, should: A. refer the customer to several different store employees to get the issue resolved. B. always assume he or she knows what the customer is complaining

_____ is a purchase decision process involving a moderate amount of effort and time. A. Extended problem solving B. Habitual decision making C. Utilitarian shopping D. Limited problem solving E. Psychological problem solving Answer: D.This is the definition of limited problem solving and when consumers will rely more on their own personal knowledge than on external

Which of the following would be a fixed asset? A. Merchandise inventory B. A hand calculator C. The store building D. Accounts receivable E. Accounts payable Answer: C.Fixed assets require more than a year to convert to cash. Examples would be owned buildings, distribution centers, display fixtures, and equipment. C.Fixed assets require more than a year to

Eve's is a retail store selling skincare products. It recently introduced fair trade products such as handmade soaps, herbal skin creams, and shampoos made by rural workers. Eve's also claimed that a part of the sales proceeds of these products would be utilized for the workers' welfare. The store aims to

When consumers go specialty shopping, they know what they want and will not accept a substitute. Answer: TRUEWhen consumers go specialty shopping, they know what they want and will not accept a substitute. TRUEWhen consumers go specialty shopping, they know what they want and will not accept a substitute. TRUE When consumers go specialty

The _____, now enforced by the Equal Employment Opportunity Commission (EEOC), prohibits unequal pay for men and women who perform equal work or work of comparable work. A. Fair Labor Standards Act B. Equal Pay Act C. Disparate Impact D. Discrimination and Employment Act E. Americans with Disabilities Act Answer: B.The Equal Pay Act, now enforced by

Which of the following can be used to determine how many people are in a trade area and where they live? A. Customer spotting B. Demographic USA's Buying Power Index C. Analog approach D. Customer clustering E. Centralization Answer: A.Customer spotting is the process of locating the residences of customers for a store on a map

To reduce the delivery gap, retailers need to: A. avoid empowering their front-line employees. B. always assume they know what the customer is complaining about. C. encourage store employees to have an antagonistic attitude toward customer complaints. D. provide instrumental and emotional support to employees. E. set service standards based on internal operations rather than

_____ is used to present products when retailers offer a limited number of predetermined price points within a product classification category. A. Flexible pricing B. Competitive pricing C. Price presentation D. Price lining E. Vertical merchandising Answer: D.Price lining occurs when retailers offer a limited number of predetermined price points and/or price categories within another classification

Which of the following statements does not describe gross margin? A. It can be expressed as a percentage of net sales. B. It is the profit on the goods sold excluding the operating expenses. C. It is also referred to as gross profit. D. It is a performance measurement. E. It is a measure of

In response to a growing trend of workers eating at their work stations, OfficeEase LLC, an Internet retailer, offers a line of products that can be used to protect office equipment and furniture including a plastic sheath for a computer keyboard and a spill-proof cup. Last year, its net sales

The most effective approach for reducing employee theft and shoplifting is to create a trusting, supportive work environment. Answer: TRUE TRUE TRUE Pack verification happens after a worker has packed a case or carton, usually just before sealing it. Answer: TRUEPack verification happens after a worker has packed a case or carton, usually just before sealing it. TRUEPack

Moe's Restaurant recently advertised that it offered unlimited pasta and burritos for $15 on Friday nights. However, when customers tried to avail the offer, they were told that enrolling for a membership was mandatory for the offer. The membership fee turned out to be $10. The membership condition was not mentioned

Which of the following typically determines the amount and type of compensation paid by an employer? A. Organizational culture B. Market conditions C. Organizational tradition D. Brand strategy E. Marketing plan Answer: B.Typically, market conditions determine the amount of compensation. B.Typically, market conditions determine the amount of compensation. B. Typically, market conditions determine the amount of compensation. Digger's shoe department

Jose runs a gallery which specializes in neon art with an emphasis on vacation icons like flamingos, dolphins, and palm trees. Since demand was high and supplies were low, he decided to buy an old warehouse and then hire craftspeople to work there in order to produce the art. He

_____ is the actual sales realized for the merchandise minus its costs of the merchandise sold. A. Total profit B. Net profit margin C. Fixed price D. Maintained markup E. Initial mark-up Answer: D.The maintained markup is the actual sales realized for the merchandise minus its costs. It is the amount of profit realized from merchandising

When Austin saw pastries and coffee being sold at his local bookstore, he knew it was an example of _____. A. scrambled merchandising B. intertype competition C. product diversification D. channel conflict E. vertical differentiation Answer: A.Scrambled merchandising occurs when retailers offer merchandise not typically associatedwith their type of store. A.Scrambled merchandising occurs when retailers offer merchandise

With _____, two employees are voluntarily responsible for a job that was previously held by one person. A. cross training B. job sharing C. flextime D. job rotation E. job scaling Answer: B.With job sharing, two employees voluntarily are responsible for a job that was previously held by one person. It lets employees accommodate their work

Luke is responsible for the strategic retail planning process in his organization. He is currently identifying the strategic opportunities. Which of the following steps is most likely to have been Luke's previous step before identifying the strategic opportunities? A. Evaluating performance B. Developing a retail mix C. Establishing specific objectives D. Evaluating strategic alternatives E.

Autocratic leaders seek information and opinions from employees and base decisions on this information. Answer: FALSEAutocratic leaders make all decisions on their own and then announce them to employees. FALSEAutocratic leaders make all decisions on their own and then announce them to employees. FALSE Autocratic leaders make all decisions on their own and then

Store design provides _____ by offering customers an entertaining and enjoyable shopping experience. A. altruistic experiences B. emotional stability C. tonnage merchandise D. hedonic benefits E. utilitarian benefits Answer: D.Store design provides hedonic benefits by offering customers an entertaining and enjoyable shopping experience. They then want to spend more time in the store or on the

If you had $50,000 and you wanted to invest in stocks, you have two options. Which of the following ratios would best help you to decide on your investment? A. Inventory turnover B. Asset turnover C. Return on assets D. Gross profit margin E. Net profit margin Answer: C.Return on assets is an important performance measure

(p.403-404) Which of the following statements holds true for individualized variable pricing? A. Customers may feel that they are being treated in an unfair manner. B. It is a practical approach and is widely used across retail stores. C. Retailers can easily change the posted prices in stores based on customers' willingness. D. Retailers

_____ are shopping centers that consist primarily of collections of big-box retail stores, such as full-line discount stores, off-price stores, warehouse clubs, and category specialists. A. Neighborhood shopping centers B. Power centers C. Enclosed shopping malls D. Lifestyle centers E. Outlet centers Answer: B.Power centers are shopping centers that consist primarily of collections of big-box retail

Mrs. Herrin and Mrs. Otwell teach a second grade class. Both have young children at home and both have teaching careers. To help them balance this lifestyle, the principal suggested they both work part-time yet cover the responsibilities of the one teaching position. This would be an example of: A. time

CLASSROOM EXERCISES AND ACTIVITIES Retailing Management 9th Edition 1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill

CLASSROOM EXERCISES AND ACTIVITIES Retailing Management 9th Edition 12 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill

ADDITIONAL PROJECTS Retailing Management 9th Edition 1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All

ADDITIONAL PROJECTS Retailing Management 9th Edition 21 21 21 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill

ADDITIONAL PROJECTS Retailing Management 9th Edition 40 40 40 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill

Ancillary Cases and Teaching Notes 121 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Ancillary Cases and Teaching Notes 81 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Ancillary Cases and Teaching Notes 41 41 41 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education.

Ancillary Cases and Teaching Notes 134 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Ancillary Cases and Teaching Notes 101 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Ancillary Cases and Teaching Notes 21 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Ancillary Cases and Teaching Notes 1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Ancillary Cases and Teaching Notes 61 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without

Chapter 10 - Information Systems and Supply Chain Management 10-13 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014

Chapter 10 - Information Systems and Supply Chain Management 10-1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014

Chapter 11 - Customer Relationship Management 11-13 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All

Chapter 11 - Customer Relationship Management 11-1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All

Chapter 12 - Managing the Merchandise Planning Process 12-1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill

Chapter 12 - Managing the Merchandise Planning Process 12-20 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill

Chapter 13 - Buying Merchandise 13-21 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Chapter 13 - Buying Merchandise 13-34 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Chapter 13 - Buying Merchandise 13-1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Chapter 14 - Retail Pricing 14-1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Chapter 14 - Retail Pricing 14-18 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Chapter 15 - Retail Communication Mix 15-14 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All

Chapter 15 - Retail Communication Mix 15-1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All

Chapter 16 - Managing the Store 16-1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All

Chapter 16 - Managing the Store 16-14 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All

Chapter 17 - Store Layout, Design, and Visual Merchandising 17-13 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014

Chapter 17 - Store Layout, Design, and Visual Merchandising 17-1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014

Chapter 18 - Customer Service 18-1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Chapter 18 - Customer Service 18-14 18-14 18-14 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education.

Chapter 02 - Types of Retailers 2-1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All

Chapter 02 - Types of Retailers 2-18 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All

Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without

Chapter 04 - Customer Buying Behavior 4-1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All

Chapter 04 - Customer Buying Behavior 4-16 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All

Chapter 05 - Retail Market Strategy 5-13 5-13 5-13 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill

Chapter 05 - Retail Market Strategy 5-1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All

Chapter 06 - Financial Strategy 6-15 6-15 6-15 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education.

Chapter 06 - Financial Strategy 6-1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without

Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without

Chapter 09 - Human Resource Management 9-17 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All

Chapter 09 - Human Resource Management 9-1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All

About.com. This website provides information about the retail industry http://retailindustry.about.com. For example, the listing of the largest retail firms are at http://retailindustry.about.com/od/awardwinningretailchains/a/2012-Top-100-U-S-Retail-Chains-Comparison-Largest-Retailers-By-U-S-Revenue.htm. Bizstats.com Instant access to useful financial ratios, business statistics and benchmarks. Effective and understandable analysis of businesses & industries. www.bizstats.com ../../../../../../Scott/AppData/Local/Microsoft/Windows/Temporary Internet Files/Content.Outlook/retail 07/instructor manual/www.bizstats.com About.com. This website

Sample Syllabus Format and Schedules 1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Sample Syllabus Format and Schedules 21 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights

Sample Syllabus Format and Schedules 54 and participate frequently, are usually prepared, get along in your group, provide a positive contribution to team assignments, and turn in work of professional quality. D = Below Average: You do not fully understand the relevance and application of materials, miss class and

Sample Syllabus Format and Schedules 41 Levy, Michael and Barton A. Weitz. Retailing Management. 7th edition. Boston: Irwin McGraw-Hill, 2009. 41 Levy, Michael and Barton A. Weitz. Retailing Management. 7th edition. Boston: Irwin McGraw-Hill, 2009. 41 Levy, Michael and Barton A. Weitz. Retailing Management. 7th edition. Boston:

Case Synopsis, Uses, Discussion Questions, and Answers 21 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education.

Case Synopsis, Uses, Discussion Questions, and Answers 1 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education.

Case Synopsis, Uses, Discussion Questions, and Answers 41 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education.

Case Synopsis, Uses, Discussion Questions, and Answers 61 new target market, students need to able to describe the demographic profile of this customer (younger) vs. the demographic profile of its previous core customer (older) but also the other segmentation variables JCP utilized to identify its new customer (psychographic: more fashion

Case Synopsis, Uses, Discussion Questions, and Answers 77 Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education.

Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Copyright 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without