Marketing Additional Exercises Homework Convential Supermarket 11 One The Fastest Growing

CLASSROOM EXERCISES AND ACTIVITIES

Retailing Management 9th Edition

1

Chapter 1 – Introduction to the World of Retailing

Debate: Is Walmart good for society?

Format/Procedure

Break into 6 teams, 3 on each side of the issue.

Teams will have 10 minutes to prepare Opening Statements.

5 minute Opening Statements from each side. State your position and give

supporting arguments.

Group Assignment

In-Class Debate Yes No

Opening 1 2

Rebuttal 3 4

CLASSROOM EXERCISES AND ACTIVITIES

Retailing Management 9th Edition

Chapter 2 – Types of Retailers

What retailers or types of retailers are characterized as follows:

1. Offer a broad variety and deep assortment, with customer service.

______________________________________________________________

5. Offer an inconsistent assortment of brand name merchandise at low prices.

__________________________________________________________________

6. Large stores that combine a supermarket with a full-line discount store.

__________________________________________________________________

7. Not popular in U.S., but popular in Europe

______________________________________

11. One of the fastest growing segments in retailing.

___________________________________

12. Carry a larger proportion of food items than supercenters.

___________________________

13. Large stores located in low-rent areas

___________________________________________

CLASSROOM EXERCISES AND ACTIVITIES

Retailing Management 9th Edition

3

14. 30% of sales are made through a party plan system.

________________________________

18. Prices are 40% lower than conventional supermarkets

______________________________

19. Known as “Category Killers”

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20. Pharmaceuticals represent over 50% of their sales.

________________________________

24. Target low-income customers with smaller packages.

_______________________________

25. Most significant trend is conversion into supercenters.

_______________________________

CLASSROOM EXERCISES AND ACTIVITIES

Retailing Management 9th Edition

28. Concentrate on health and personal grooming.

_____________________________________

31. Buy opportunistically

__________________________________________________________

32. Discount store that offers a deep, but narrow assortment of merchandise.

__________________

__________________________________________________________________

35. Type of off-price retailer that sells broad but inconsistent merchandise, apparel, and

soft home goods.

__________________________________________________________________

36. Known as “Discount Specialty Stores”

_____________________________________________

37. Offer limited, irregular assortment of food and general merchandise with little service

and low prices

CLASSROOM EXERCISES AND ACTIVITIES

Retailing Management 9th Edition

41. Over ½ items bought are consumer within 30 minutes.

________________________________

_______________________

45. By opportunistically from other retailers and manufacturers.

____________________________

46. Organize stores into separate departments for displaying merchandise

_____________________

47. Off-price retailer owned by a manufacturer.

50. Fastest growing retail category

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51. Also called extreme value food retailers and only stock about 1,250 SKUs

_________________

52. Gas accounts for 66% of sales

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CLASSROOM EXERCISES AND ACTIVITIES

Retailing Management 9th Edition

55. Tailor retail mix to a very specific target market.

_____________________________________

56. Small, full-line discount stores that offer a limited merchandise assortment at very

low prices

__________________________________________________________________

57. Small stores that offer limited variety and assortment of merchandise at a convenient

location for higher prices

________________________________________________________

Answers:

1. Offer a broad variety and deep assortment, with customer service. DEPT. STORE

2. Target low-income customers, but higher-income customers are increasingly

patronizing these stores. EXTREME VALUE RET.

CLASSROOM EXERCISES AND ACTIVITIES

Retailing Management 9th Edition

24. Target low-income customers with smaller packages. EXTREME VALUE RET.

25. Most significant trend is conversion into supercenters. FULL-LINE DISC.

26. Offer a limited number of complementary merchandise categories, high level of

service, and small stores. SPECIALTY STORE

34. Retail format in which salespeople contact customers directly in a convenient

location, demonstrate merchandise or explain a service, take an order, and then

deliver or perform. DIRECT SELLING

35. Type of off-price retailer that sells broad but inconsistent merchandise, apparel, and

soft home goods. CLOSEOUT RETAILER

36. Known as “Discount Specialty Stores” CATEGORY SPECIALIST

43. Receive deliveries every day CONVENIENCE

44. Traditional services, such as free bags and credit, are not provided. LIMITED ASST.

SM (WAREHOUSE)

45. By opportunistically from other retailers and manufacturers. OFF-PRICE RET

(WAREH FROM MANUF)

46. Organize stores into separate departments for displaying merchandise

DEPARTMENT

47. Off-price retailer owned by a manufacturer. FACTORY OUTLET

CLASSROOM EXERCISES AND ACTIVITIES

Retailing Management 9th Edition

8

51. Also called extreme value food retailers and only stock about 1,250 SKUs LIMITED

ASST

52. Gas accounts for 66% of sales CONV. STORES

CLASSROOM EXERCISES AND ACTIVITIES

Retailing Management 9th Edition

9

Chapter 2 – Retail Formats

Chapter 2 discusses several types of retail formats. After reviewing this section of your

text, complete the table below by listing the key issues impacting each retail format. Be

prepared to discuss your responses with the entire class.

Retail Format

Key Issues

Food Retailers

Discount Stores