Marketing Sample Syllabus Format And Schedules Homework Sample Syllabus Format And Schedules

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Sample Syllabus Format and Schedules

and participate frequently, are usually prepared, get along in your group, provide a positive

contribution to team assignments, and turn in work of professional quality.

D = Below Average: You do not fully understand the relevance and application of

Percent of Final Grade Notes

In-class contribution 5%

Individual assignment 10%

Consistent with these standards, letter grades will be assigned based on the plus/minus system

(the schedule is in the table below). However, keep in mind that in determining final grades, I

will consider your overall performance on course assignments, the consistency of your

performance, and your performance relative to your fellow classmates. I therefore reserve the

right to shift or “scale” final grades either up or down as I see fit.

Grade Point Scale Letter Grade Percentage in Course

4.0000 A 94 – 100%

3.6667 A- 90 – 93

POLICIES

Drinks and Food: The School of Business Administration recently spent a significant amount

of your money updating the classrooms. As such, library rules should be enforced. Only water

will be allowed in plastic, screw-top containers. All other drinks require spill-proof containers.

Sample Syllabus Format and Schedules

any e-mails, group meetings, etc., should be carefully thought out. So, once again, please be

respectful of each other and the professor, including in your electronic transmittals. Remember,

this is a formal business course and I expect you to conduct yourselves as business people both

inside and outside of the classroom, including any correspondence. Any behavior deemed by the

professor as unprofessional, disrespectful, or inappropriate may result in up to a 20% reduction

in your final grade.

beyond those types of dishonesty discussed in this section, academic dishonesty also involves

enabling others to cheat. That is, if you “lend an assignment” to someone, and they copy it

all (or just portions of it), you will receive the same penalty as they do. It doesn’t matter if

you tell them not to copy, if they do so anyway, you share liability with them.

Plagiarism, as defined in the academic dishonesty policy of the University, will be scrutinized on

all student assignments. Note that using the exact words from an unquoted published work is

within this definition. It also includes information from websites that is not properly cited.

Make sure that if exact words are used, they are enclosed in quotation marks and the source is

referenced. With regard to citing references that you have used within the body of your work,

you must cite all sources. Anything that is cut and pasted should be included in quotes, and cited

in your references section. Do not excessively use direct quotes, either. Be sure to paraphrase if

Sample Syllabus Format and Schedules

COURSE OUTLINE

Course schedule is on the next two pages. Please note that every effort will be made to cover the

assigned topics on the scheduled days. However, some modification can be expected based on

class discussions, questions, etc.

6/8

MKT 315-01 –COURSE OUTLINE

Week Class Date Readings Assigned Notes

1 Syllabus, Course Introduction, and the Wheel of Retailing

Chp 1: Introduction to the World of Retailing

5 February 6 Midterm Exam 1 Chapters 1, 2, 3, 5, 6, & 7;

Articles 1, 2, & 3

Article 4 & 5 AND Case Study #1

6 Chp 8: Retail Site Selection

Chp 10: Information Systems and Supply Chain Management

AND Article 6

10 March 12 Midterm Exam 2 Chapters 6, 7, 8, 10, 11, & 12;

Articles 4, 5, 6, & 7

Chp 13: Merchandise Planning Systems

11 Chp 13 (cont’d.) AND Case Study #2

Chp 15: Retail Pricing Individual Assignment

due by 5:00 pm

Sample Syllabus Format and Schedules

16 April 28 Final Exam

heavily on Chapters 11, 12, 13, 15, 16, & 18

MKT 315: RETAIL MARKETING

Confidential Team Assessment Form

Assessment Date: ____________________ Team Number: _____________________________

Your Name: ________________________ Retailer Presented: __________________________

Please comment on each person’s contribution to the team project. Indicate the mark you assign

each person in the table provided below.

“This person…

00 …didn’t contribute at all; “who?”

70 …brought in many ideas or made significant material contributions (e.g., content,

structure, analysis, layout, etc.).”

80 …did most of the work for the project, and/or made most of the insights and

Sample Syllabus Format and Schedules

DM 360/MKT 360 RETAILING

Ruoh-Nan (Terry) Yan, Ph.D.

REQUIRED TEXT:

Levy, Michael and Barton A. Weitz (2009). Retailing Management (7th Ed.), Boston, MA:

McGraw-Hill Irwin.

COURSE DESCRIPTION:

Examination of retailing concepts and practices, such as retailing strategy, supply chain

management, merchandise management, and store management.

COURSE OBJECTIVES/FORMAT:

This course exposes the student to the many facets of retailing and provides a basic understanding of

retailing concepts. As a result of this course, students will gain knowledge of:

฀ the fundamental terms and concepts that are commonly used in marketing and apply them to a

retailing operation.

ACADEMIC AND PROFESIONAL STANDARDS:

Students are expected to follow Colorado State University’s Academic Integrity policies as

integrity policies and shall avoid situations likely to compromise academic integrity.

It is also expected in this class that students conduct themselves in an ethical manner beyond what is

explicitly covered in the general catalog. For future reference, it is considered unethical to:

฀ Tell the instructor that you need a certain grade.

฀ Ask for extra assignments for the purpose of raising a grade.

฀ Ask for the grade to be raised because it is very close to the next higher grade.

฀ Ask for any other unfair advantage in grading.

However, while grading is not an exact science, I will try to make every effort to be fair. If you have any

questions regarding the grading, please stop by to see me after class.

GRADING CRITERIA AND SYSTEM:

Examination #1 = 80 points

Examination #2 = 80 points

Final Exam = 100 points

Sample Syllabus Format and Schedules

Therefore, every point counts. If I graded something incorrectly, be sure to alert me in time so that I may

give you full credit, however, do not come and argue points merely in an attempt to get a better grade.

ATTENDANCE POLICY

According to the University’s Class Attendance policy, students should attend all classes for which they

are registered to obtain maximum educational benefits. Absence or lateness does not excuse students from

required course work. Students are expected to attend all scheduled classed.

Attendance is an important part of your success in this class and will be taken regularly throughout the

event as being university sponsored.

EXAMINATIONS:

There will be two scheduled closed book/closed note examinations and final examination. Exams

cover primarily the material related to the section immediately reviewed. However, since the

material builds upon itself in many occasions, material from a previously reviewed section may be tested

on any examination. Students are responsible for taking the exams on scheduled days.

POP QUIZZES:

Quizzes will be introduced throughout the session and the total average will be worth 50 points of your

final grade. They will consist of either multiple choice questions or short essay questions.

TERM GROUP PROJECT:

There are three parts of the term group project. Students will work as a group of five to complete the

project. An additional handout with details will be provided.

ASSIGNMENTS:

There will be five in-class assignments and one take home assignment (10 pts. each x 5 = 50 pts.

Sample Syllabus Format and Schedules

Late Assignments: Assignments turned in past the due date will be reduced 5 points for each day

late. Late assignments will not be accepted later than two days after the due date.

INCOMPLETES:

Grades of incomplete will only be given to those students who have clearly demonstrated their

participation in the class and are under extenuating circumstances of which the instructor must be

CELL PHONES/PAGERS/OTHER DEVICES:

Use of cell phones, paging devices, and other means of electronic or outside communication is

prohibited within class. If you feel as though you must bring them to class, be sure to turn them off so no

USE OF RAMCT:

The RamCT technology will be used as the major communication tool for posting relevant materials,

grades, announcements, etc. Students are required to check the RamCT website regularly to keep

informed.

CLASS SCHEDULE:

Sample Syllabus Format and Schedules

DM 360/MKT 360 CLASS SCHEDULE

1. Introduction to Class

Introduction to the World of Retailing Chapter 1

5. Multichannel Retailing – A View into the Future Chapter 3

6. Multichannel Retailing – A View into the Future

In-class Assignment #1

Concept Paper Due

Chapter 3

7. Customer Buying Behavior Chapter 4

8. Customer Buying Behavior

In-class Assignment #2 Chapter 4

12. Financial Strategy Chapter 6

13. Financial Strategy

Topic – Sale of Gift Cards

Chapter 6

Sample Syllabus Format and Schedules

Chapter 8

18 Information System and Supply Chain Management Chapter 10

19 Information System and Supply Chain Management

Exam #2 Review

Chapter 10

Chapter 12/13

23 Pricing Chapter 15

24. Pricing Chapter 15

28Group Presentations – IV

29 Human Resource Management

Topic – Dress Code/Best Buy

Final Exam Review

Chapter 9

Sample Syllabus Format and Schedules

RETAIL MANAGEMENT AND TECHNOLOGY

MARKETING 465

PROFESSOR: Kathleen Debevec, Ph.D.

TEXTBOOK: Levy and Weitz, Retailing Management,

McGraw Hill, 7th edition, 2009

COURSE OVERVIEW AND OBJECTIVES:

Retailing is a dynamic and ever changing industry. We see significant growth in the industry here

and abroad, the emergence of electronic retailing, mergers and acquisitions, new technologies that

affect how merchandise may be sold and managed, and new types of retailing establishments. This

CAREER PATHS:

Two of the most common career paths in retailing are in merchandise buying and store management.

Merchandise buyers are responsible for managing a budget, planning and securing the merchandise

assortment, negotiating with vendors, analyzing sales results, managing markdowns, overseeing

GRADING:

Three exams will be given throughout the semester covering the assigned chapters in the textbook,

handouts, assignments and class discussion. Exams can include essay type questions, problems, and

Sample Syllabus Format and Schedules

A semester project will be assigned that can be completed on an individual basis or with a partner. A

brief presentation of this project will be done at the end of the semester. Short assignments will be

given during the semester to complement class discussions. Further details for the assignments will

be forthcoming. The assignments and your contribution to class discussions will comprise the

remaining 40% of your grade. Class attendance is weighted into your class participation grade – after

Sample Syllabus Format and Schedules

SEMESTER SCHEDULE

Week Day Date Topic Chapters/Assignments

1 Introduction Ch. 1

Customer Service and Relationship Retailing Ch. 19

________________________________________________________________________

_______________________________________________________________________

5 EXAM 1 Chs. 1-3, 5, 6, 19

Trading Area Analysis and Site Selection Chs. 7, 8

_______________________________________________________________________

6 Human Resource Management Ch. 9

Information Systems and Supply Chain Mgt. Chs. 10, 11 Retailing Technology and the Internet

_______________________________________________________________________

8. EXAM 2 Chs. 7-14

_______________________________________________________________________

9 Understanding the Retail Consumer Ch. 4

Pricing Strategy Ch. 15

13 Review

EXAM 3 Chs. 4, 15-18

_______________________________________________________________________

14 Presentations

Presentations

_______________________________________________________________________

15 Presentations and Wrapup Final Assignment Due