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CLASSROOM EXERCISES AND ACTIVITIES
Retailing Management 9th Edition
12
Chapter 5 – Retail Strategy
McDonald’s original market was families with young children and its format was
selling hamburgers and French fries in freestanding stores at lunch and dinner time.
How would you classify these opportunities McDonald’s pursued?
A) Adding breakfasts
B) Locations in office buildings
Draw an “Opportunity Matrix” and classify each of the aforementioned moves by
McDonald’s.
Give an example of each type of growth strategy that Best Buy might use (include
related AND unrelated diversification).
To help you, Best Buy currently targets five composite segments:
1. “Barrys” = affluent, professional males, 30-60 years old, who make a minimum
CLASSROOM EXERCISES AND ACTIVITIES
Retailing Management 9th Edition
13
Chapter 5 - Sustainable Competitive Advantage for a
Regional Grocery Store
describe how this retailer is creating sustainable competitive advantage in the grocery
store category. Be prepared to discuss your responses with the entire class.
Sustainable
Competitive
Advantage
Giant’s Implementation
Customer Loyalty
Customer Service
Human Resources
CLASSROOM EXERCISES AND ACTIVITIES
Retailing Management 9th Edition
14
Sustainable Competitive Advantage for a Regional
Grocery Store with Answers
describe how this retailer is creating sustainable competitive advantage in the grocery
store category. Be prepared to discuss your responses with the entire class.
To have students complete this exercise in class you will need to print out the following
pages from this retailer’s homepage and make a packet for each team:
Welcome to Giant
Sustainable
Competitive
Advantage
Giant’s Implementation
Customer Loyalty
Bonus card program Sweepstakes
Coupons A+ Bonus Bucks for schools
Weekly circular Savings with partners
Savings at checkout Personalized offers
CLASSROOM EXERCISES AND ACTIVITIES
Retailing Management 9th Edition
15
Sustainable
Competitive
Advantage
Giant’s Implementation
Customer Service
Peapod delivery Health & nutrition information
Wine guide Flu shots
CLASSROOM EXERCISES AND ACTIVITIES
Retailing Management 9th Edition
16
Chapter 8 – Retail Site Location
ESRI provides geographical information that retailers use in making site location
decisions. Some examples of information available on its website can be found at:
CLASSROOM EXERCISES AND ACTIVITIES
Retailing Management 9th Edition
17
Chapter 9 – Human Resource Management
Employment Branding Assignment
Please review the efforts of the efforts of the retailers below (as reflected in their
websites) to attract the best and brightest college students in to their management training
programs.
CLASSROOM EXERCISES AND ACTIVITIES
Retailing Management 9th Edition
18
Chapter 17 – Store Management
Can employers hire on the basis of looks for retail sales positions?
Yes, hiring for looks is an acceptable business practice versus
No, hiring for looks is an acceptable business practice
Format/Procedure
Break into 6 teams, 3 on each side of the issue.
Teams will have 10 minutes to prepare Opening Statements.
Group Assignment
In-Class Debate Yes No
Opening 1 2
Rebuttal 3 4
CLASSROOM EXERCISES AND ACTIVITIES
Retailing Management 9th Edition
19
Store Management – In-class Assignment
Hiring for Looks
Can employers hire on the basis of looks for retail sales positions?
A. Opening statements
CLASSROOM EXERCISES AND ACTIVITIES
Retailing Management 9th Edition
20
Can employers hire on the basis of looks for retail sales positions?
B. Rebuttal
CLASSROOM EXERCISES AND ACTIVITIES
Retailing Management 9th Edition
21
Can employers hire on the basis of looks for retail sales positions?
C. Concluding statements
CLASSROOM EXERCISES AND ACTIVITIES
Retailing Management 9th Edition
22
Can employers hire on the basis of looks for retail sales positions?
Rank the three best presentations not including your own presentation 1= best
No Rebuttal ______________
Yes Concluding Statement ____________
