Sample Syllabus Format and Schedules
GB 747, Retail Marketing and Channel Management
Loyola College in Maryland
Course Description
This course examines the strategic role of retailing in the distribution of consumer goods and services.
Students learn why consumer insight and superior execution are critical factors for building retail brands
that will be successful in the future. Key topics of the course include Retail Formats, Multichannel
Retailing, Merchandise Assortment, Retail Locations, Supply Chain Management, Store Layout and
Design, Retail Communication Mix, and Customer Service.
Required Text
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Course Learning Objectives
1. Analyze the growing diversity of retail formats.
2. Examine opportunities and challenges that retailers face when interacting with customers through multiple
channels.
3. Determine how consumers select a retailer when purchasing merchandise.
Other Materials
A textbook used in the introductory level marketing course should be available as a resource to
independently review basic marketing concepts as needed. Students are expected to have a copy of A
Writer’s Reference by Diana Hacker or similar guide to writing research papers, utilizing correct
grammar, and footnoting sources with the accepted Modern Language Association format. Additional
course materials and handouts will be either distributed in-class or posted on the electronic Blackboard.
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Academic Honesty
Students are expected to maintain the highest standards of academic honesty. All students of the College
Documenting Sources for an Academic Research Paper
As stated by Diana Hacker, the author of A Writer’s Reference, “In academic research papers and in any
other writing that borrows information from sources, the borrowed information – quotations, summaries,
paraphrases, and any other facts or ideas that are not common knowledge – must be documented.”1 Be
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Course Requirements
Standards for Student Writing
2
Business managers and educators agree that written and oral communication skills are necessary for
business success. Written Assignments are designed to reinforce concepts learned in class and have
students apply them to “real-world” situations.
are writing in the first person and using slang instead of business terminology. Slight differences of style,
such as use or absence of commas in some instances, are not gross writing errors.
Please note: No late assignments will be accepted. If a student must miss class on the date an assignment is
due, the student should proactively notify the professor (either during the prior class or via telephone) to
make arrangements to hand in the assignment by the required due date.
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Individual Assignments
Students in this graduate course will complete two individual assignments. The first assignment requires
each student to create an original Retail Marketing Case that is due on October 4, 2007. Later in the
semester, each student will present his or her case to the rest of the class as an interactive exercise.
Take Home Exam
At the end of the semester, each student will turn in a “Comprehensive Evaluation of a Retailer” final exam. For
this final you will either pick a retailer that you work for, a retailer that carries your company’s merchandise or
your favorite retailer.
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Individual Attendance and Class Participation
You are expected to attend all classes. It is important for students to hear the lectures, watch the videos,
engage in class discussions, ask questions, and contribute to in-class exercises. This is only possible if you
are prepared for and attend class.
assess participation as well as observe how often you contribute to class discussions.
Grading
The breakdown of points to determine your grade is as follows:
Grading
Points
Description
Case Paper
150
5 to 10 pages including case write-up, discussion questions,
teaching notes and sources
Case Presentation
4 to 5 pages summarizing what was learned from the experiential
Class Participation
Contribution to in-class discussions
Take Home Final Exam
Comprehensive evaluation of a retailer
Final grades will be given on the basis of the following final point totals:
A 930 points and above
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C+ 770 points and above
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Library Resources
Students are expected to be comfortable using secondary marketing resources (library databases and reference
books) available at the Loyola Notre Dame Library to collect the information necessary to complete the course
assignments. Many of the reading assignments require students to go to the library’s business databases and
search for a specific article.
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Class Schedule
Date
Topic
Reading Assignments
Chapters and Articles
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1
Introductions – Instructor and Students
Course Expectations and Syllabus
Building Retail Brands to Drive Value – Video
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3
Types of Retailers
Discuss Franchises
Store Choices – In-class Exercise
Chapter 2
NAICS codes – Handout
Get Out and Do It – 6
Customer Buying Behavior
Bring the textbook to class
Discuss Geographic Classification of Customers
Is Wal-Mart in Vogue? – Case Analysis
Chapter 4
Get Out and Do It – 5
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Giant Fresh Food Facility
Jessup, MD 20794
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Date
Topic
Reading Assignments
Chapters and Articles
—————-
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6
Retail Locations & Site Selection
Bring the textbook to class
Discussion Questions – In-class Exercise
Site Unseen & Lifestyle Centers – Site Development
Suburban Regional Malls – Video
Chapters 7 & 8
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9
Due – Individual Written Assignment – Site Visit Journal
Customer Relationship Management
Bring the textbook to class
CRM Discussion Questions – In-class Exercise
Chapter 11
Managing Merchandise Assortments
Discuss Planning and Managing Merchandise
Men’s Wearhouse – Case Analysis
Chapter 12
Discussion Questions
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Changing the Face of Private Labels – Case Analysis
Handout
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Columbia, Maryland 21044
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Date
Topic
Reading Assignments
Chapters and Articles
—————-
————–——–——————————–—————–
————————–—-
11
Retail Pricing
Discuss High/Low Pricing, EDLP and Market Basket of Goods
Factors in Pricing – Video
How Much for a Good Smell? – Case Analysis
Holiday Sales
Chapter 15
Talbots and Wal-Mart –
Reading Assignments
Get Out and Do It – 6
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13
Due – Case Presentations from Students
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14
Chapter 19
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Store Layout, Design and Visual Merchandising
Course Evaluations
Discuss Mature Approach to Store Design
Supermarket Persuasion – Video
Chapter 18
Mature Approach to Store
Design – Reading
Assignment
Elements of Store
Atmosphere – Handout
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Human Resource Management
Hiring for Looks –
Retail Communication Mix
Retailing in Europe – Video
Chapter 16
Media Comparison –
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UNIVERSITY OF DAYTON
MANAGEMENT AND MARKETING DEPARTMENT
MKT 315: RETAIL MARKETING Course Syllabus
Serdar S. Durmusoğlu, Ph.D.
COURSE WEB PAGE: www.udayton.edu
TEXTBOOK*: Retailing Management by Michael Levy (Author), Barton A. Weitz (Author)
Publisher: McGraw-Hill/Irwin; 7th edition (2009)
ISBN-10: 007301978X ISBN-13: 978-0073019789
* Other supplemental materials such as news articles will be available on the course website. You will be
informed when you are to read these materials and bring them to class.
COURSE OBJECTIVES
This course is designed to help you develop an understanding and appreciation of the difficulties
METHOD OF INSTRUCTION
There will be two lectures each week. The lectures are designed to introduce and clarify the
EVALUATION
There are four components in your final grade:
1. Contribution (based on in-class participation): In-class contribution will be graded
objectively based on active participation in-class discussions, case studies, article
discussions, and in-class exercises.
What constitutes a contribution?
• Raising and answering substantive issues and questions
2. Individual Assignment: You will turn in one individual assignment. I will post the details of
the assignment on the course website. The due date of this assignment is noted on the
tentative course outline, at the end of the syllabus.
3. Exams: There will be two midterm exams and one final exam, each with multiple-choice
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questions. The midterm exams will take place during regular class hours at the regular class
4. Team Presentation: Groups of five or six students will be assigned the task of developing
(and subsequently presenting) a presentation covering the major topics discussed in class,
with respect to a major retailer. I need to know the members of each group by the end of
class on January 18th, 2008. If you are not in a group by then, I will randomly assign you to a
group with less than five or six members at the time.
FINAL EXAM
The final exam will be given on April 28th, 2008 between 2:30 and 4:20 pm. The final exam
serves to ensure that you have an adequate understanding of concepts and topics taught in this
course. The final exam may include questions related to ALL concepts and topics covered in the
course.
GRADING
Your final course grade will be based on the following percentages for in-class contribution,
individual assignment, team presentation, and exam scores: