Sample Syllabus Format and Schedules
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SAMPLE SYLLABUS FORMAT AND SCHEDULES
Retailing Management was designed with flexibility in mind. It can be utilized in both quantitative and
qualitative curricula, in semester and quarter systems, and as well as courses with light or heavy project
orientations. As such, we have developed five sample schedules that we hope will be helpful to your in
designing your course. You will probably want to make significant adjustments to these schedules
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Sample Syllabus Format
Course Number ________________________________________________
Course Title _________________________________________________
Instructor _________________________________________________
Sample Syllabus Format and Schedules
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Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
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Assignments
(Instructor should provide all pertinent information regarding all
assignments and examinations)
Text
assignments and examinations will be evaluated and percentage or point
system that will be used to determine grades)
days of class, chapters/topics to be covered, assignment due dates and
fifteen minute sessions per week follow.)
The text for this course is Retailing Management 9e by Levy and Weitz,
McGraw-Hill/Irwin, 2015.
it operates, and the institutions and functions that are performed.
To provide a foundation for those students who plan to work in retailing
Sample Syllabus Format and Schedules
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3
Sample Schedule — 15 Week Semester, Quantitative
CLASS #
CHAPTER
ASSIGNMENT
1
1
Introduction to Class
2
2
Types of Retailers
3
3
Multi-channel Retailing
4
4
Consumer Behavior
5-6
5
Retail Market Strategy
7-8
6
Financial Strategy
9
EXAM I
10
7
Retail Locations
11
8
Retail Site Location
and/or Information Systems and Supply Chain Management
13
11
Customer Relationship Management (CRM)
14
12
Managing Merchandise Assortments
15, 16
12
Open-to-Buy, Merchandise Allocation, and Merchandise
Management Performance
17
12 appendix
Staple and Fashion Merchandise Management Systems
18
14
Buying Merchandise and Brand Strategies
19
EXAM II
20
13
Legal issues in buying merchandise and Negotiation
21-22
14
Retail Pricing
23
15
Retail Communication Mix
24
16
Managing the Store
25
17
Store Layout, Design, Visual Merchandising
26
18
Customer Service
27
EXAM III
Sample Syllabus Format and Schedules
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4
Sample Schedule — 10 Week Quarter, Quantitative
CLASS #
CHAPTER
ASSIGNMENT
1
1
Introduction to Class
2
2,3
Types of Retailers including Multi-channel Retailing
3
4
Consumer Behavior
4
5
Retail Market Strategy
5, 6
6
Retail Financial Management
10
EXAM I
12
12
Managing Merchandise Assortments
12, 13
12 appendix
Merchandise Planning Systems, Open-To-Buy
14
13
Buying Merchandise
15
14
Retail Pricing
16
15
Retail Communication Mix
19
18
Customer Service
20
EXAM II
Sample Syllabus Format and Schedules
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5
Sample Schedule — 15 Week Semester, Qualitative
CLASS #
CHAPTER
ASSIGNMENT
1
1, Appendix A
Introduction to Class
2
2, 3
Types of Retailers including Multi-channel Retailers
3
4
Consumer Behavior
4-5
5
Retail Market Strategy
6
7
Retail Locations
7
8
Retail Site Location
8
EXAM I
9
9
Retail Organization and Human Resource Management
10
10
Information Systems and Supply Chain Management
11
11
Customer Relationship Management (CRM)
12-13
12
Managing Merchandise Assortments
14
12
Assortment Planning – Staple and Fashion Merchandise
15-16
13
Buying Merchandise and Brand Strategies
17
13
Legal Issues in Buying Merchandise and Negotiation
18
EXAM II
19-20
14
Retail Pricing
21-22
15
Retail Communication Mix
23
16
Managing the Store
24
17
Store Layout, Design, Visual Merchandising
25
18
Customer Service
26-27
Extra days to be used for Chapters 16, 17, or 18
28
EXAM III
Sample Syllabus Format and Schedules
Sample Schedule — 10 Week Quarter, Qualitative
CLASS #
CHAPTER
ASSIGNMENT
2
2,3
Types of Retailers including Multi-channel Retailing
3
4
Consumer Behavior
4
5
Retail Market Strategy
5, 6
6
Retail Financial Management
8, 9
7, 8, 9
Location Analysis and/or Retail Organization and Human
10
EXAM I
11
10, 11
Customer Relationship Management (CRM) and/or Information
Systems and Supply Chain Management
12
12
Managing Merchandise Assortments
13
12
Merchandise Allocation, and Merchandise Management
Performance
14
13
Buying Merchandise
15
14
Retail Pricing
16
15
Retail Communication Mix
17
16, 17
Managing the Store, or Store Layout, Design, Visual
Merchandising
19
18
Customer Service
20
EXAM II
Sample Syllabus Format and Schedules
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7
MAR 3231
Introduction to Systems and Management
University of Florida
Barton Weitz
Course Objective:
To familiarize students with the decisions involved in running a retail firm and the concepts and
principles for making those decisions. While the course focuses on the retail industry including retailers
of consumer services, the content of the course is useful for students interested in working for companies
that interface with retailers such as manufacturers of consumer products or for students with a general
management or entrepreneurial interest.
Specific student learning outcomes are to develop an understanding of:
• the contribution of retailers to the product value chain.
Required Course Material:
Michael Levy and Barton Weitz, Retailing Management, Seventh Edition (L&W)
Teams:
Students will form teams of 5 or 6 students. The teams will be responsible for selected assignments. At
Assignments:
All assignments should be typed and double-spaced. These assignments will be graded for organization,
Sample Syllabus Format and Schedules
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Article Discussions:
In these discussion class assignments, I divided the class is divided in half and assigned everyone to either
Group 1 (last name first letter A through L) or Group 2 (Mthrough Z). Students, in the group assigned for
points for turning in the article and synopses and five points for presenting the article in class.
Class Participation and Attendance:
Ten points will be deducted from missing the field trip to the distribution center. The only excused
absences are class conflicts and you need to notify me about the conflict before the trip. You can earn up
Extra Credit
You can earn two points for every Sear Seminar Series, MAR 2290, presentation you attend. Turn in the
Sample Syllabus Format and Schedules
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Assignments:
Assignment
Type
Points
Article Discussion: Types of retailers –
Group 1
Individual
*
Wal-Mart Debate – Teams 1 and 2
Team
**
Article Discussion: Internet
shopping/retailing – Group 2
Individual
*
Internet Shopping Presentation by for
Teams 3 thru 6
Team
Group 1
Individual
*
merchandise category for the
comparison shopping exercise.
First Exam
Individual
80
Article Discussion: Retail Locations –
Group 2
Individual
*
Financial analysis Assignment
Group
20
Article Discussion: Human resource
management issues – Group 1
Individual
*
Comparison Shopping Assignment due
Presentations by all teams
Team
your final assignment.
Team
**
Second Exam
Individual
80
Star Hardware Assortment Planning
assignment due
Team
20
Article Discussion: pricing – Group 2
Individual
*
Article Discussion: communication
programs – Group 1
Individual
*
Discussion: customer service – Group
2
Individual
*
Final Project Presentation – Team
5,6,7,8
Team
Final Project Presentation – Team
1,2,3,4
Team
Third Exam
Individual
80
*Article Discussion Assignments
Individual
** Team presentation/debates
Team
30
Ten point deduction for each field trip
missed.
Extra Credit for attending Sears
Seminar Series presentations
Individual
Sample Syllabus Format and Schedules
Grading:
Grades can be earned as follows:
Letter Grade Number of Points
A 450-500
B+ 425-449
B 400-424
Cheating:
It won’t be tolerated and I will report it. As a student at the University of Florida, you are responsible for
pursuing knowledge with integrity. Violations of the Academic Honesty Guidelines will result in judicial
Accommodations for Students with Disabilities:
Students requesting classroom accommodation must first register with the Dean of Students Office. The
Dean of Students Office will provide documentation to the student who must then provide this
documentation to the Instructor when requesting accommodation.
Make-up Exams:
Make-up exams are only considered if there has been a valid and documented family or medical
emergency.
CLASS SCHEDULE
1. Introduction
2. World of Retailing
Read: Chapter 1 (L&W)
Group 1 Article Discussion Assignment – Find and present an article about trends and/or new
developments in retailing either related to
Sample Syllabus Format and Schedules
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3. Types of Retailers
Read: Chapter 2 (L&W)
Teams 1 and 2 will debate the proposition “Wal–Mart’s size and retail activities are detrimental to
4. Multi-channel Retailing
Read Chapter 3 (L&W)
5. Shopping Behavior
Guest speaker: Ray Arckey, Proctor & Gamble Account Executive for Publix
6. Multi-channel Retailing
Internet Shopping Presentation
Prepare a 20 minute maximum presentation about these website sites that are related to shopping.
No written report is required. Just turn in your Powerpoint slides.
Teams
Assignment
Sample Syllabus Format and Schedules
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7. Retail Strategy
Guest Speaker: Casey Landes, Kohls
Read: Chapter 5 (L&W)
8. Starbucks Case Discussion
Read the Starbucks case posted on the course website and be prepared to discuss the case in class.
9. First Exam
Chapters 1-5 plus material covered on class, open notes but can not bring textbook
10. Financial strategy
Read: Chapter 6 (L&W)
11. Retail Locations
Read: Chapter 7, 8 (L&W)
12. Tuesday, February 12 – Human Resource Management
Read: Chapter 9 (L&W)
Sample Syllabus Format and Schedules
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Group 1 Article Discussion assignment – Find and present an article about a human
Sample Syllabus Format and Schedules
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Which of these retailers do you think is most effective and attractive? Which is the least effective and
attractive? Which is the least effective? Why? What should each of these retailers do to increase their
effectiveness?
Turn in Financial Analysis Assignment
Financial Analysis Assignment
Teams
Focal Retailer
Competitors
1,8
JCPenney
Macy’s, Dillards
2,7
Zales
Blue Nile, Tiffany’s
3,6
Target
Wal-Mart, Sears Holding
4,5
Office Depot
Staples, Office Max
Email the three to four to five page report to me before class
13.– Logistics and Information Systems
14. Field Trip to Wal-Mart Distribution Center
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15
15. Comparison Shopping
The objective of this assignment is to have you take the retailer’s perspective and think about
the different retail mixes they offer and how they compare to other retailers. The assignment
is to pretend you are responsible for a merchandise category. Conduct a comparison of the
Data Collection
To prepare this comparison you need to visit the stores (not the websites) and observe the retail
mixes in the stores. Try to make an appointment with the department or store manager and
conduct a structured interview to collect information about the strategy of the store, its target
market, and its retail approach to appeal to the target market. In some cases, the manager might
refuse to talk to you or let you collect data in the store. Then pretend you are a customer
shopping for merchandise in the category to evaluate the customer service. Finally, look
thoroughly at the merchandise in the category to make a comparison as if you were a competitor
see in what the store has to offer. (see point 3 above)
Sample Syllabus Format and Schedules
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16. Customer Relationship Management
Read: Chapter 11 (L&W)
Teams 7 and 8 will debate the proposition “Retailers are invading consumer privacy, collecting
too much data about their customers and their customer’s shopping behavior and thus the
government should restrict the collection and use of this data” Team 7 argues the position
To insure that you can get information about the retailer, the retailer you select should:
• Be a publicly held company so that you can access its financial statements and annual reports.
Do not select a retailer that is owned by another company. For example, since Banana
Republic is owned by The Gap, you can only get financial information about The Gap and
not the divisions it operates such as Banana Republic.
Sample Syllabus Format and Schedules
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17
Prepare an analysis of the company.
(10%)Identify direct competitors and the retailer’s strategy— the retailer’s target market and
positioning, its retail mix (merchandise variety and assortment, pricing, locations, etc.), and.
(20%) Outline the retailer’s strengths (its basis for competitive advantage) and its weaknesses
relative to competitors
database, company web site
17. Planning Assortments
Read: Chapter 12 (L&W)
Guest Speaker:
William Alcorn, VP Controller and Chief Purchasing Officer, JCPenney
18. Second Exam
Chapter 6, 7, 8, 9, 10, 11 plus material covered in class. Open notes, not open book
Sample Syllabus Format and Schedules
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Star Hardware Assortment Planning Assignment due March 26
Cynthia Turk is an assistant buyer for Star Hardware, a chain of 10 hardware stores in a large
Midwestern city. She works for Ramon Martinez, who is responsible for the hand tools
21. International Retailing
Guest Speaker: Mike Kratofil, Jardin, VP Global Market Development
22. Retail Communications
Read: Chapter 16 (L&W)
Guest speaker: Kim Nielson, dkVogue, founder and CEO
23 Store Management
Read: Chapter 17 (L&W)
Guest speakers: Clement Bottino, Director of Human Resources, Advance Auto Parts
25. Customer Service
26. Presentation of Final Projects
Assignment due – presentation by Teams 5,6,7,8
28. Third Exam
Chapter 12, 14, 15, 16, 17, 18, 19 plus material covered in class
Sample Syllabus Format and Schedules
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Retailing Management
MKT3540-01
Babson College
Michael Levy
WHO SHOULD TAKE THIS CLASS:
Retailers lie at the end of the supply chain. They interface with the ultimate consumer as well as with
OBJECTIVES:
Familiarize students with the decisions involved in developing a sustainable competitive advantage in
retailing and the concepts and principles for making those decisions.
NATURE OF CLASS MEETINGS:
METHOD OF EVALUATION:
There will be a two exams, a number of written exercises and cases, and several group presentations.
Materials covered by guest lecturers will be included on the examination. Students are expected to
Sample Syllabus Format and Schedules
PARTICIPATION
Class participation is worth 10% or 100 points.
If you never contribute in class or if you miss several classes, you will receive a low grade (C, D, or E)
CASES
There are four Harvard cases in this course: IKEA, L.L. Bean, Zara, Mitchells/Richards. We will also do
the Santa Bears case. One or two groups will be assigned to develop answers to the discussion questions.
PRESENTATIONS
There will be several ten minute group presentations. For some assignments, one to four groups will be
assigned to make the presentation. For other assignments, all groups must prepare a presentation, and I
DISABILITIES
Any student who is entitled to an academic accommodation based on the impact of a documented
disability should contact me privately to discuss his or her specific needs. Please also contact Erin Evans,
TEXT AND CASE MATERIALS:
Retailing Management, 7th edition, by Levy and Weitz, McGraw-Hill/Irwin, 2009.