Archives: Quiz

Patronageoriented pricing tries to maximize the number of services used by a consumer. a. True b. False Which of the following represents the thinking behind supercenters? a. They offer a nearly complete selection of merchandise within a single category and […]

A limitation of revenueoriented pricing is that a. it does not focus on maximizing the surplus of income over costs. b. it cannot be used by manufacturing companies. c. determining costs can be difficult for many services. d. the profit […]

Which of the following statements is true of lead qualification? a. It refers to a process in which a salesperson approaches potential buyers without any prior knowledge of the prospects’ needs or financial status. b. It refers to using friends, […]

_____ occurs when consumers change information that conflicts with their feelings or beliefs. a. Stimulus generalization b. Selective distortion c. Cognitive dissonance d. Selective retention To rate concept (or product) alternatives, concept tests are often used at the ______ stage. […]

Which of the following is a difference between offprice retailers and specialty shops? a. Offprice retailers keep a greater amount of floor stock, whereas specialty shops keep a lower amount of floor stock. b. Offprice retailers charge customers higher prices, […]

Laelle Corp., a furniture manufacturing company, uses marketing efforts like paid television commercials and magazine inserts to publicize its products. These are examples of activities associated with: a. advertising. b. franchising. c. personal selling. d. nonstore retailing. During offseason, the […]

Which of the following statements is true about a marketing plan? a. It is a set of orally communicated rules and is seldom written down. b. It is developed independently of the external business environment. c. It defines the business […]

All of the following are types of reference groups EXCEPT: a. formal. b. informal. c. personal. d. direct. A set of unique aspects of an organization that causes target consumers to patronize its rather than its competitors is called a […]

The population group born between 1965 and 1978, who value education and knowledge, and who tend to do significant research before making a major purchase is known as: a. Millennials. b. Gen Xers. c. tweens. d. Baby Boomers. In the […]

Which statement is true about younger Millennials? a. They graduated from college during the Great Recession. b. They tend to look at unemployment in the same way as done by the older generations. c. They do not spend time surfing […]

Robust, a leading industrial manufacturer, has developed a new air conditioner with high cooling capacity. To identify potential clients who will be interested in the new product, the company has sent out pamphlets to many firms along with its contact […]

Currency markets operate under a system of _____, which is a system in which the prices of different currencies move up or down based on the demand for and the supply of each currency. a. countertrade b. floating exchange rates […]

Which ethical theory does not believe in absolute rules and states that during an ethical dilemma, a person makes the most appropriate decision by considering all the alternatives and choosing the lesser among evils as the resolution? a. Casuist ethical […]

Which statement is true of product positioning? a. It assumes that consumers compare products solely on the basis of price. b. There are two positioning bases: application and price. c. The quality of competing products does not influence product positioning. […]

With regard to social media, the interaction between producer and consumer becomes less about entertaining and more about listening, influencing, and engaging. a. True b. False From a contemporary marketing perspective, it could be said that a person’s profession defines […]

Which of the following is NOT a characteristic of outdoor media? a. Flexibility b. High cost c. Ability to reach a broad and diverse market d. Promotion of convenience products and services The big advantage of price skimming is that […]

Which of the following statements is true of a concentrated targeting strategy? a. It allows a firm to serve two or more welldefined market segments simultaneously. b. It is often adopted by small firms to compete effectively with much larger […]

A diversification strategy is free of risk when a firm is entering unfamiliar markets. a. True b. False Which of the following is true of public relations? a. It has the advantage of being able to reach the masses. b. […]

Which of the following occurs when a customer and a company representative exchange information and develop learning relationships? a. Transactional selling b. An intervention c. Customer profiling d. An interaction Which of the following strategies will help service organizations overcome […]

Unlike radio, a magazine has a relatively long life span, which is further increased by a high passalong rate. a. True b. False For businesses, consumer penalties are part of doing business in a highly competitive marketplace. a. True b. […]

Which of the following generally does NOT result in a cost competitive advantage? a. Efficient labor b. Government subsidies c. Product design d. Maintaining older service delivery methods Global marketing is a oneway street whereby only U.S. companies sell their […]

Quality, service, and price are three important components of _____________. a. evaluative criteria b. business ethics c. buying centers d. customer service Which of the following is true when choosing a marketing channel? a. The more standardized a product is, […]

In advergaming, companies advertise or promote a product, service, organization, or issue by putting ad messages in video games played in standalone systems. a. True b. False When making an ethical decision, if there is strong consensus among coworkers that […]

Nearshoring leads to high costs and increases supply chain risk. a. True b. False Which is an important basis for establishing competitive advantage and differentiating one’s company from competitors? a. Delivering consistent, highquality customer service. b. Providing a highquality product […]

Compared to convenience products, shopping products are: a. less expensive. b. found in fewer stores. c. purchased without significant planning. d. new products unknown to a potential buyer. Pointofsale interaction is a touch point in stores or information kiosks that […]

In the everchanging marketplace, which of the following statements is true of marketing research? a. It does not allow managers to explore alternatives. b. It helps managers take advantage of opportunities in the market. c. It cannot help managers serve […]

Saving money is a major priority for _________, who are generally economical and look for value when making purchases. a. Gen Xers b. Millennials c. teens d. tweens Wester Helix, a watch manufacturing company, is a brand mostly associated with […]

The PLC for a brand that was the first and last competitor in a product form market is ______. a. said to be zero or nil b. longer than that of the product form c. shorter than that of the […]

Advertising can change consumers’ deeply rooted values and attitudes. a. True b. False A firm that acknowledges the importance of all four marketing mix decisions (product decisions, place or distribution decisions, promotion decisions, and pricing decisions) is a ______ firm. […]

An openended question is a type of interview question in which the respondent is asked to make a selection from a limited list of responses. a. True b. False Offshoring reduces transportation costs of distributing a company’s product. a. True […]

Allen Inc., which produces component parts for elevators, has colocated its engineering, logistics, and procurement divisions. Which of the following describes its demandsupply integration? a. The promises that salespeople make to customers present challenges to the company’s logistics arm. b. […]

In times of high inflation, businesses seeking to increase their profit margins can do so only by increasing their efficiency. a. True b. False Market segmentation helps decision makers to more accurately define marketing objectives and better allocate resources. a. […]

___________ is an interviewing method in which a mall interviewer intercepts and directs willing respondents to nearby computers where each respondent reads questions off a computer screen and directly keys his or her answers into the computer. a. A mall […]

It is possible to define every person and every organization in the world as a market segment because each is unique. a. True b. False Intix Inc. is a manufacturer of mother boards for computer systems, which sells its product […]

The ways in which connected consumers exchange goods and services with each other through a digital marketplace, such as Craigslist, is called ______. a. etailing b. the sharing economy c. microtargeting d. social shopping The key characteristic distinguishing business products […]

The ability of multinationals to tap financial, physical, and human resources from all over the world and combine them economically and profitably can benefit any country. a. True b. False Services, such as libraries, fire protection, and police protection are […]

A serviceproviding firm that does little or no customer satisfaction research is most likely to experience a gap between ______. a. the service quality specifications and the service that is actually provided b. the customers’ wants and what management thinks […]

____________ is an intelligence system that helps managers assess their competition and vendors to become more efficient and effective competitors. a. Competitive intelligence b. Research intelligence c. Market intelligence d. Market research Which of the following is a price tactic […]

Which of the following is NOT a factor of external environment? a. Culture of a country b. Global economy c. Demographics d. Human resources of the organization How do you separate intermediaries from buyers and sellers for the ownership of […]

Social commerce sites combine basic elements of ecommerce without the overwhelming distraction of social online media. a. True b. False Unilever is a multinational corporation selling consumer goods under various categories such as foods, beverages, cleaning agents, and personal care […]

A cash refund given for the purchase of a product during a specific period is called a. cash discount. b. quantity discount. c. functional discount. d. rebate. Which change in advertising is due to the influence of social media? a. […]

Which statement is true of traditional selling? a. It allows ample time for a detailed followup with customers after a sale. b. It results in more win–win transactions for salespeople than relationship selling. c. Minimal effort is placed on asking […]

“Stealing is immoral. Plagiarism is stealing. Therefore, plagiarism is immoral.” This an example of A. Deductive reasoning B. Evidence C. Inductive reasoning D. Causal reasoning ________________ is a passive act in which sounds vibrate off our eardrums. A. Listening B. […]

The goal of _________communication_is to work with or together, not on or for someone else. A. Public C. Group B. Private D. Dialogic How we might listen or the agency we have as listeners is always filtered through and influenced […]

Ralph tends to view communication as a conduit or a tool for transmitting his ideas to other people. Ralph’s view of communication could be best summed up by which of the following ways of seeing communication? A. Communication as representation […]

If a group is able to work through conflict toward cohesion, the members will move to the next step in small group evolution called A. Adjourning B. Forming C. Norming D. Storming An I-Thou relational type characterizes the relationship between […]

Interpersonal communication describes the exchange or interaction that occurs between people who are in a/an __________ relationship. A. Interdependent B. Contextual C. Framed D. None of the above It is typically a good idea to read from PowerPoint slides when […]

The notion that who we are is the result of repeated, patterned human actions describes which of the following perspectives on identity formation? A. Performance B. Perception C. Interactionism D. Positionality Our relationships involve _________ connection and response, as well […]

The most important activism behavior for advocates involves talking to others, “outing” systems of oppression in an effort to fight them. a. True b. False Sometimes we see movement through time and place as good, whether or not it actually […]

Kate tells her friend Meagan that she likes cats. Her use of the word “cats” is an example of a signifier. a. True b. False According to the authors, finding out more about the author of the information you want […]