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Compared to convenience products, shopping products are:
a. less expensive.
b. found in fewer stores.
c. purchased without significant planning.
d. new products unknown to a potential buyer.
Pointofsale interaction is a touch point in stores or information kiosks that uses software
to enable customers to easily provide information about themselves without feeling
violated.
a. True
b. False
Which of the following is NOT correct about big data?
a. Big data is the exponential growth in the volume and variety of information.
b. Advanced big data databases don’t allow the analysis of unstructured data.
c. Big data is gathered both online and offline.
d. Big data tool sets allow companies to catalog customer attributes and analyze the
characteristics they have in common.
When an organization believes that apart from achieving its targets and satisfying
customers, it also needs to be responsible for preserving or enhancing individuals’ and
society’s longterm best interests, then the organization is said to have a ______
marketing orientation.
a. production
b. sales
c. customer
d. societal
Though there was a controversy regarding Kentucky Fried Chicken (KFC) and the
news media splashed the story, people were quick to forget about the negative press and
continued patronizing KFC and its food. Which type of stimuli/perception does this
consumer behavior demonstrate?
a. Selective exposure
b. Selective distortion
c. Selective retention
d. Level of perception
Which of the following encompasses the activities of selecting and describing one or
more target markets and developing and maintaining a marketing mix that will produce
mutually satisfying exchanges with target markets?
a. Marketing strategy
b. Marketing objective
c. Marketing mix
d. Market opportunity analysis
Which term refers to the combination of promotional tools—including advertising,
public relations, personal selling, sales promotion, and social media—that are used to
reach the target market and fulfill the organization’s overall goals?
a. Promotional mix
b. Communication
c. Coding and decoding
d. Informative promotion
Magnira Corp. is an organization that manufactures clothing for women. It uses
Facebook to promote its products. Given this information, which statement is true of
Magnira Corp.?
a. It should not disclose the prices of its products and services to the public.
b. Its pages are subject to search engine indexing.
c. It is restricted from communicating directly with stakeholders due to risks of hacking.
d. Its pages are displayed in the form of individual profiles.
To position a product as being associated with a particular category of products is
positioning by:
a. product user.
b. product class.
c. attribute.
d. product differentiation.
Which of the following refers to the total market value of all final goods and services
produced in a country during a given time period?
a. Gross domestic product
b. Intermediate product
c. Final product
d. International commerce
Tesla wanted to break into the electric vehicle (EV) marketplace with a luxury sports
model. At that time, economic value was more highly prized than form and function.
Therefore, Tesla chose not to compete with the other brands’ successful luxury hybrids
and targeted the highend market for electric vehicles. Which base did Tesla use to
position itself in the market?
a. Price and quality
b. Attribute
c. Competitor
d. Emotion
Many companies have moved away from corporate blogs, replacing the indepth writing
and comment monitoring that come with blog maintenance with the quick, easy, and
more social Facebook, Twitter, or Tumblr.
a. True
b. False
Which activity/activities are involved in the process of marketing?
a. Marketing focuses on practices that deliver value and benefits to customers.
b. Marketing employs the combined use of communication, distribution and pricing
strategies.
c. Marketing involves building longterm, mutually rewarding relationships with
customers.
d. Marketing focuses solely on selling goods, services, and/or ideas to customers.
Which of the following describes sales and operations planning (S&OP) meetings?
a. Marketing and sales work with procurement and logistics, not production.
b. Marketing and sales work with production and logistics, not procurement.
c. Procurement, production, and logistics work together with marketing and sales.
d. Procurement and logistics work with marketing and production works with sales.
A salesoriented firm defines its mission in terms of benefits its customers seek, while a
marketoriented firm defines its business in terms of goods and services.
a. True
b. False
Which of the following characteristics distinguishes business products from consumer
products?
a. Physical form
b. Intended use
c. Distribution method
d. Price
Yater’s Inc. is a food and beverage company based in the United States. The company
decides to market and sell its products in all European countries under the same brand
name. In this scenario, Yater’s Inc. has decided to use a(n) _____.
a. transactional marketing strategy
b. cobranding strategy
c. onebrandname strategy
d. individual branding strategy
Mandy’s Inc. is a wellknown supplier of industrial goods. While selling goods, it
provides personalized benefits to each customer. It focuses on developing trust over
time instead of transacting onetime sales. This is an example of _____ selling.
a. pricebased
b. relationship
c. discount
d. persuasive
Identify which statement is true of online gaming.
a. Massive multiplayer online games attract six to tenyearolds.
b. Online gaming restricts marketers from engaging with customers.
c. Many mobile games use advertising to generate revenue for the game developers.
d. Fantasy games are more appropriate for marketing than social and realworldlike
games.
Taking into consideration to business relationships in Japan, which of the following best
defines the term amae?
a. It is the feeling of nurturing concern for, and dependence upon, another.
b. It is the lack of motivation among employees in businesses.
c. It is a legal consolidation and collaboration of companies into a single entity.
d. It is the lack of economic competition in the market.
Singlevariable segmentation has the advantage of being more precise than
multiplevariable segmentation.
a. True
b. False
In the portfolio matrix, a business unit that has low growth potential and a small market
share is called a:
a. dog.
b. cash cow.
c. star.
d. problem child.
Specialty stores such as Best Buy, Staples, and GameStop have the thinnest product
assortments, usually carrying single or narrow product lines that are considerably deep.
Specialty stores compete on the basis of low prices, high turnover, and high volume.
a. True
b. False
Based on the target market(s), a marketer develops the product’s positioning, a process
that influences nonpotential customers’ overall perception of a brand.
a. True
b. False
Which of the following is among the responsibilities of a sales manager?
a. Recruiting and training the sales force, but its evaluation is done by the human
resources department
b. Evaluating the sales force, but not determining its structure
c. Determining the sales force structure, but not its evaluation
d. Recruiting, training, motivating, and evaluating the sales force
A businesstobusiness online exchange is an electronic trading floor that provides
companies with integrated links to their customers and suppliers.
a. True
b. False
Which of the following is a function of marketing channel members?
a. They attain economies of scale for producers through specialization and division of
labor.
b. They aid downstream producers in marketing.
c. They aid retailers in creating time, place, and exchange utility for customers.
d. They attain economies of scale through minimum interaction with suppliers.
Innovators are the first 2.5% of all those who adopt a new product. Early adopters are
the next 13.5% to adopt the product.
a. True
b. False
Active ownership of a foreign company or of overseas manufacturing or marketing
facilities is called ____________.
a. direct foreign investment
b. foreign institutional investment
c. contract manufacturing
d. licensing
Fournotts Printing Inc. manufactures and sells photocopiers, printers, and scanners to
various corporate offices. This is an example of _____.
a. contract manufacturing
b. business marketing
c. licensing
d. franchising
Which of the following is true about the European Union (EU)?
a. All consumer and industrial goods exported to EU countries are no longer subject to
tariffs.
b. European Union (EU) is a trade agreement instituted in 2005 that includes Costa
Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, and the
United States.
c. European Union (EU) does not maintain a common trade policy with outside nations
and a regional development policy.
d. European Union (EU) is one of the world’s most important free trade zones. It has
member countries such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark,
France, and so on, and it guarantees the freedom of movement of people, goods,
services, and capital between member states.
Internet surveys are laborintensive efforts incurring training, telecommunications, and
management costs.
a. True
b. False
Which of the following is true of big data’s use in supply chain management?
a. It offers only limited information about supply chain operations.
b. It refers to data that previously had been hard to capture, store, manage, and analyze.
c. It lends itself to the challenge of extracting usable date from information available
about supply chain operations.
d. It is difficult to access on geographically remote network servers.
