Saving money is a major priority for _________, who are generally economical and
look for value when making purchases.
a. Gen Xers
b. Millennials
c. teens
d. tweens
Wester Helix, a watch manufacturing company, is a brand mostly associated with men.
Although they also manufacture products for women, these products are less popular.
To increase the sale of these products, Wester Helix opens a sister company that caters
solely to women. In this scenario, Wester Helix uses age segmentation.
a. True
b. False
Which statement expresses the American Marketing Association (AMA)’s core
definition of marketing?
a. Marketing is a philosophy, an attitude, a perspective, or a management orientation
that stresses customer satisfaction.
b. Marketing is an organization function and a set of processes implemented in order to
ensure customer satisfaction.
c. Marketing refers to personal selling that focuses solely on selling goods, services,
and/or ideas to customers.
d. Marketing involves building longterm, mutually rewarding relationships that are
beneficial exclusively to the sellers.
Which of the following statements is not true of marketing?
a. Marketing focuses on practices that deliver value and benefits to customers.
b. Marketing focuses primarily on selling goods, services, and/or ideas to customers.
c. Marketing employs the combined use of communication, distribution, and pricing
strategies.
d. Marketing involves building longterm, mutually rewarding relationships with
customers.
Which of the following ethical theories believes in the wellbeing of maximum people
using the fairest means available?
a. Deontological theory
b. Moral relativism theory
c. Act utilitarianism theory
d. Rule utilitarianism theory
Which media metric is indicated by the number of comments, ratings, social
bookmarks, subscriptions, page views, uploads, downloads, embeds, retweets,
Facebook posts, pins, and time spent with social media platforms?
a. Buzz
b. Interest
c. Participation and engagement
d. Influence
Which statement is a reason why many retailers are creating and promoting their own
captive brands?
a. Captive brands carry evidence of a store’s affiliation and are available everywhere.
b. Captive brands are displayed separately from mainstream products in a store.
c. A captive brand strategy allows retailers to ask a price similar or equal to
manufacturers’ brands.
d. A captive brand strategy allows retailers to market private brands as inferior to
manufacturers’ brands.
Which of the following ethical theories is defined as a belief in timeandplace ethics and
holds that ethical truths depend on the circumstances?
a. Deontological theory
b. Moral relativism theory
c. Casuist ethical theory
d. Utilitarian ethical theory
Internal stimuli are influences from an outside source, and external stimuli are
occurrences you experience.
a. True
b. False
Nessca Inc. is a pharmaceutical company that designs its products to suit the needs of a
group of people with similar characteristics. In this case, Nessca should target which of
the following market segments?
a. A group of individuals who are diabetic
b. A group of individuals who work in the same organization
c. A group of individuals who are working professionals
d. A group of individuals who reside in the same residential area
All countries follow a similar set of customs and traditions that determine business
practices and influence negotiations with foreign customers.
a. True
b. False
In rule utilitarianism, a person makes ethical decisions that benefit the maximum
number of people and is not so concerned about laws.
a. True
b. False
Which of the following countries has the highest gross domestic product?
a. Belwick, whose market value of final goods is $100 billion and market value of final
services is $50 billion for two years
b. Sparanthea, whose market value of intermediate goods is $200 billion and market
value of intermediate services is $50 billion for a quarter year
c. Zaneland, whose market value of final goods is $120 billion and market value of
intermediate goods is $20 billion for a year
d. Acquardica, whose market value of final goods is $170 billion and market value of
final services is $90 billion for a year
Unlike highinvolvement products, lowinvolvement goods and services are generally
associated with routine response behavior.
a. True
b. False
Which statement is true of opinion leaders?
a. They most likely belong to the late majority category of adopters.
b. They speed up the diffusion process through wordofmouth communication.
c. They are distinguished by demographics.
d. They have the longest adoption time and the lowest socioeconomic status.
Which statement is true of the maturity stage of the product life cycle (PLC)?
a. The beginning of this stage is signaled by increased sales.
b. Niche marketers that target the underserved segments of a market emerge.
c. It is the shortest stage of the PLC.
d. Product design changes tend to become functional rather than stylistic.
________________ is a form of nonprobability sample using respondents who are
convenient or readily accessible to the researcher—for example, employees, friends, or
relatives.
a. A random sample
b. A convenience sample
c. A probability sample
d. A measurement sample
As per the modern methods of personal selling, it emphasizes a winwin outcome and
building long term relationships rather than on making a onetime sale.
a. True
b. False
The ___________________ is an orderly series of stages in which consumers’ attitudes
and behavioral tendencies evolve through maturity, experience, and changing income
and status.
a. socialization process
b. consumer decisionmaking process
c. family life cycle
d. want–got gap
The management at ABC Computers believes that high sales will result in high profit.
Together with the company sales force, management devises a sales strategy to promote
their new line of convertible laptops based on the assumption that consumers will
purchase a product if the company promotes it aggressively. This sales hypothesis can
be attributed to the company’s ______ orientation.
a. production
b. sales
c. market
d. societal
A marketoriented firm has a competitive advantage over its salesoriented counterpart
because ______.
a. it focuses on aggressive sales techniques to sell its products
b. it focuses primarily on the internal capabilities of the firm
c. it enhances individuals’ and society’s longterm best interests
d. it defines its business in terms of benefits its customers seek
Intermediaries receive push money as a bonus for pushing the manufacturer’s brand
through the distribution channel.
a. True
b. False
Ethical beliefs vary widely from culture to culture.
a. True
b. False
Which of the following is a drawback of a sales orientation?
a. It gives excessive importance to the needs and wants of the marketplace.
b. It cannot convince people to buy goods that are neither wanted nor needed.
c. It places high emphasis on the assessment of manufacturing plants and facilities.
d. It gives importance to the production function over other functions.
The first element in the retailing mix is the _____.
a. retail promotion
b. product offering
c. retail location
d. product pricing
In the customer relationship management (CRM) cycle, which step should be carried
out once customer data is analyzed and transformed into usable information?
a. The unprofitable customers must be identified.
b. The information must be leveraged.
c. The relevant customer data must be captured.
d. The customer data must be stored and integrated.
The marketing manager of Raven Golf Club finds that the club can increase its market
share if it slashes membership prices during the first quarter of the year. However, it
would mean that the club will not achieve its target return on investment. This conflict
illustrates
a. the need to eliminate lowprofit products.
b. a lack of competition in the marketplace.
c. how pricing operates in an ideal marketplace.
d. the need for tradeoffs in pricing objectives.
Which of the following statements is true of the social class system in the United
States?
a. Interest in organized labor is one of the most common attributes among the working
class.
b. The working class spends more than the middle class on vacation homes, jewelry,
vacations, and cruises.
c. The majority of Americans today define themselves as upper class.
d. Social class includes people who are of the same age and gender.
_____ is how consumers see themselves in terms of attitudes, perceptions, beliefs, and
selfevaluations.
a. Selfimage
b. Personality
c. Socialization
d. Selfconcept
A step in the selling process that concerned with identifying firms and people most
likely to buy the seller’s offerings is called _______________.
a. lead generation
b. lead qualification
c. preapproach
d. needs assessment
Which of the following is true of channel members within marketing channels?
a. They play roles that are different from those of intermediaries and resellers.
b. They facilitate the change of ownership but not the sale to the final consumer.
c. They provide division of labor but without any particular specialization in moving
goods.
d. They help provide contact efficiency as goods move into the hands of the final
consumer.
General Motors recently built a plant in Toluca, Mexico, leading to a 40 percent savings
on production costs when transportation and labor costs were considered together. This
is an instance of ______.
a. nearshoring
b. contract logistics
c. supply chain orientation
d. exclusive distribution
