Archives: Quiz
Management Chapter 2 1 A synthesis of research studies suggests that when workers trust their supervisor, work satisfaction tends to be higher
Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. The trait approach to leadership is based on the idea that effective leaders are made of the “right stuff.” a. True b. False ANSWER: True RATIONALE: According to […]
Management Chapter 1 1 Unless a manager gets people to move beyond mechanical compliance with directions and orders, leadership has not taken place
Copyright Cengage Learning. Powered by Cognero. Page 1 1. Unless a manager gets people to move beyond mechanical compliance with directions and orders, leadership has not taken place. a. True b. False ANSWER: True RATIONALE: Leadership can also be defined […]
Management Chapter 1 2 In the basic framework for understanding leadership, group member characteristics and behavior are understood to be
Copyright Cengage Learning. Powered by Cognero. Page 14 DATE CREATED: 11/8/2017 4:06 PM DATE MODIFIED: 11/8/2017 4:06 PM 33. A major frustration facing leaders in the pursuit of conflicting goals is: a. controlling costs versus spending money. b. granting people […]
Marketing Chapter 19 2 When Lofonift Inc. introduced its flagship MP3 player, it captured the market by offering the product at a very low price
Name: Class: Date: chapter 19 Copyright Cengage Learning. Powered by Cognero. Page 14 d. Consumer demand for higher priced goods remains unchanged even if product quality declines. 101. Which term refers to a deduction from list price applied to a […]
Marketing Chapter 19 1 Shopping bots allow sellers to collect detailed data about customers’ buying habits, preferences, and even spending limits
Name: Class: Date: chapter 19 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. To prove predatory pricing, it must be proved that the destructive company explicitly tried to ruin a competitor […]
Marketing Chapter 18 1 Because the costs are often significant and the learning curve is relatively high, not many organizations are willing to explore social media
Name: Class: Date: chapter 18 Copyright Cengage Learning. Powered by Cognero. Page 1 social media sites. Indicate whether the statement is true or false. 1. Media sharing sites allow users to decide which content is promoted on a given website […]
Marketing Chapter 17 1 The prevailing view of personal selling is mostly concerned with making one-time sales and then moving on to the next prospect
Name: Class: Date: chapter 17 Copyright Cengage Learning. Powered by Cognero. Page 1 b. False Indicate whether the statement is true or false. 1. Relationship selling is more often used in selling consumer goods. a. True b. False 2. Personal […]
Marketing Chapter 16 2 Eatalia is a popular chain of restaurants for authentic Italian food. Recently, a customer found a dead insect in the pasta he was served
Name: Class: Date: chapter 16 Copyright Cengage Learning. Powered by Cognero. Page 12 84. An arrangement in which the manufacturer and the retailer split the costs of advertising the manufacturer’s brand is called ______________advertising. a. cooperative b. pioneer c. competitive […]
Marketing Chapter 16 1 Experiential marketing is the coordinated effort to handle the effects of unfavorable publicity, ensuring fast and accurate communication in times of emergency
Name: Class: Date: chapter 16 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Advertising can change consumers’ deeply rooted values and attitudes. a. True b. False 2. Experiential marketing is the […]
Marketing Chapter 15 1 Because of the impact of Internet and social media, consumers are now able to become senders as opposed to only brands being senders
Name: Class: Date: chapter 15 Copyright Cengage Learning. Powered by Cognero. Page 1 b. False Indicate whether the statement is true or false. 1. Advertising, and sales promotion are the most productive promotion tools to use for routine decisions. a. […]
Marketing Chapter 14 1 Suggestion selling by sales or service associates should always help shoppers recognize true needs rather than sell them unwanted merchandise
Name: Class: Date: chapter 14 Copyright Cengage Learning. Powered by Cognero. Page 1 a. True Indicate whether the statement is true or false. 1. Suggestion selling by sales or service associates should always help shoppers recognize true needs rather than […]
Business Ethics Chapter 13 1 What are social performance reports? What are some reasons why companies are now reporting their CSR performance?
Question A BC D E 1 …allows the best organizations to flourish because competition favors those who produce the best products at the best prices as consumers also seek their own self interest in buying those products Laissez-faire The invisible […]
Marketing Chapter 13 1 Companies that work closely with their suppliers can eliminate problems relating to corporate culture, information hoarding, and trust issues
Name: Class: Date: chapter 13 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Customers expect service from the moment a product is purchased until it is disposed of, and the customer […]
Business Ethics Chapter 13 1 Integrated reports are those that are built into the annual reports, which traditionally have focused only on financial performance
13 Corporate Social Responsibility • Corporate social responsibility (CSR): activities when companies go beyond the requirements of running an economically viable business within the constraints of the law to protect the environment and enhance the well-being of their stakeholders. A […]
Marketing Chapter 13 2 General Motors recently built a plant in Toluca, Mexico, leading to a 40 percent savings on production costs when transportation and labor costs were considered together
Name: Class: Date: chapter 13 Copyright Cengage Learning. Powered by Cognero. Page 13 88. Which of the following statements is true of demand-supply integration? a. It is composed of bundles of interconnected activities that stretch across firms in the supply […]
Business Ethics Chapter 12 1 What is an ethical culture? Discuss both formal and informal components of the ethical culture. Illustrate your answer with specific examples
Question A BC D E 1 …Represent the shared perceptions of procedures, policies, and practices, both formal and informal, of the organization? Work climates Ethical climate Principled climates Egoist climates Ethical codes 2 In an attempt to identify the ethical […]
Marketing Chapter 12 2 Rent and Drive is a car rental company. It prices its rentals based on operations-oriented pricing. In this scenario, Rent and Drive
Name: Class: Date: chapter 12 Copyright Cengage Learning. Powered by Cognero. Page 12 83. Which of the following is a difference between profit organizations and nonprofit organizations? a. Profit organizations focus on profit and sales maximization, whereas nonprofit organizations seek […]
Business Ethics Chapter 12 1 Principled climates occur when the organization has norms that encourage people to make ethical decisions based on a set of standards
12 Building Ethics at the Corporate Level: Managing the Ethical Climate An Overview of Ethical Climate An Ethical Climate Model • Ethical climate represents what organizational members believe are the forms of ethical reasoning or behavior and the expected standards […]
Marketing Chapter 12 1 It is usually ineffective to use marketing tools to transform services involving discrete transactions into membership relationships.
Name: Class: Date: chapter 12 Copyright Cengage Learning. Powered by Cognero. Page 1 b. False Indicate whether the statement is true or false. 1. Many businesses have found that it is more cost effective to focus only on attracting new […]
Business Ethics Chapter 11 1 Discuss some of the ways national culture and social institutions affect ethical behavior. Be specific with examples
Question A BC D E 1 Which of the following is not one of the convergent factors leading multinationals to adopt more similar ethical practices? Regional trade agreements Global customers and products Cross-border competition Mergers and acquisitions All of the […]
Marketing Chapter 11 1 At the product development stage, it is premature to explore the feasibility of manufacturing the product at an acceptable cost
Name: Class: Date: chapter 11 Copyright Cengage Learning. Powered by Cognero. Page 1 stage of their life cycles. Indicate whether the statement is true or false. 1. It is generally considered wise to have a well extended introductory stage of […]
Business Ethics Chapter 11 1 Bribery also refers to gifts or payments to someone to expedite a government action or to gain some business advantages
11 Global Ethics What is Global Business Ethics? What is the Nature of Differences in Ethics? • National cultural differences: differences in what people think is the right way to do things. • Social institutions: differences in educational systems, religion, […]
Marketing Chapter 10 2 Paulette goes to an appliance store to purchase a refrigerator. After comparing the technical features, prices, and durability of the various brands
Name: Class: Date: chapter 10 Copyright Cengage Learning. Powered by Cognero. Page 12 87. Which of the following refers to a specific version of a product that can be designated as a distinct offering among an organization’s products? a. Product […]
Business Ethics Chapter 10 1 What is air pollution? Briefly discuss the six common air pollutants as identifed by the Environmental Protection Agency and how they contribute to air pollution
A BC D E 1 Sustainability refers to which of the following? The capacity of healthy ecosystems to continue funcionning indefinitely Economic development that meets the needs of the present generation without compromising the needs of future generation Use of […]
Marketing Chapter 10 1 Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government
Name: Class: Date: chapter 10 Copyright Cengage Learning. Powered by Cognero. Page 1 a. True Indicate whether the statement is true or false. 1. A service mark is the exclusive right to use a brand or part of a brand. […]
Business Ethics Chapter 10 1 Air pollution occurs when the release of materials to the atmosphere cannot be safely disposed of by natural processe
10 The Environment and Sustainability • Sustainability refers to the capacity of healthy ecosystems to continue functioning indefinitely or economic development that meets the needs of the present generation without compromising the ability of future generations to meet their needs. […]
Marketing Chapter 9 1 An open-ended question is a type of interview question in which the respondent is asked to make a selection from a limited list of responses
Name: Class: Date: chapter 9 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. The CRM system sends customer information to all areas of a business because the customer interacts with all […]
Business Ethics Chapter 1 1 Before coming to class, watch two hours of children’s programming on one of the children’s TV channels such as Disney Channel or Nick Junior
Chapter 1 Introduction to Business Ethics Exercise 1 Watch the movie Glengarry Glen Ross (1992—100 minutes). Discuss the following questions: 1. What are some of the major challenges facing the employees in the movie? Exercise 2 Watch the movie The […]
Marketing Chapter 8 1 Based on the target market(s), a marketer develops the product’s positioning, a process that influences nonpotential customers’ overall perception of a brand
Name: Class: Date: chapter 8 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Market segmentation helps decision makers to more accurately define marketing objectives and better allocate resources. a. True b. […]
Business Ethics Chapter 9 1 What is e-commerce security? Discuss some of the key elements of e-commerce security. How can companies ensure e-commerce secuirty?
Question A BC D E 1 Which of the following is not TRUE regarding social media? Web 1.0 is usually user-generated allowing individuals to interact Social media is the popular term referring to advanced information technology and applications that have […]
Marketing Chapter 8 2 Terra Corp. produces a wide range of furniture, such as cabinets, book cases, and bureaus. It divides its consumer market into several groups
Name: Class: Date: chapter 8 Copyright Cengage Learning. Powered by Cognero. Page 12 d. Commodification 83. Prisly Inc. is a multinational company that specializes in manufacturing and selling high-end cars. It launches a new car, the Gwen 2.0, that becomes […]
Business Ethics Chapter 9 1 Employees should be made aware that companies constantly monitor their social media postings for legitimate and business reasons
9 Information Technology and Ethics • Information technology (IT) refers to the Internet and new forms of social media. Social Media and Ethics • Social media refers to the advanced Internet technology and applications that have largely enabled collaboration among […]
Marketing Chapter 7 1 Businesses contract outside providers to perform janitorial, advertising, and legal services when it costs less than hiring an employee to perform those particular tasks
Name: Class: Date: chapter 7 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Items such as forklifts are more commonly sold as consumer goods than as business products. a. True b. […]
Business Ethics Chapter 8 1 What is government regulation? Discuss two key elements of the World Bank Doing Business project in the context of government regulation
Question A BC D E 1 Governments are considered as regulative institutions that can constrain and regularize behaviors and actions through its: Capacity to establish rules Capacity to inspect and review conformity Capacity to manipulate consequences to reinforce behaviors All […]
Marketing Chapter 7 2 Wonder Coffee is a chain of coffee serving outlets and specializes in selling different flavors of coffee. The increase in the price of sugar
Name: Class: Date: chapter 7 Copyright Cengage Learning. Powered by Cognero. Page 12 82. With regard to business products, which of the following statements is true of major equipment? a. It is generally marketed by local industrial distributors. b. It […]
Business Ethics Chapter 8 1 Secondary stakeholders were defined as those groups or entities that have an indirect impact on the company’s survival and strategic activities
8. Secondary Stakeholders: The Government, the Media, and Non-Governmental Organizations • Secondary stakeholders were defined as those groups or entities that have an indirect impact on the company’s survival and strategic activities. Government Regulation • Two ways that the government […]
Marketing Chapter 6 2 The manufacturer of Herbal Essences Shampoo gives away trial packs of conditioner to test the market for its new product
Name: Class: Date: chapter 6 Copyright Cengage Learning. Powered by Cognero. Page 13 c. Window shopping d. Product involvement 89. The manufacturer of Herbal Essences Shampoo gives away trial packs of conditioner to test the market for its new product. […]
Business Ethics Chapter 7 1 Discuss how national culture dimensions such as uncertainty avoidance and masculinity affect corporate governance issues
A BC D E 1 Which of the following is true regarding shareholders? They invest their money in businesses hoping for a return on their investment They are legal owners of business corporations There are three main types of shareholders: […]
Business Ethics Chapter 7 1 Such transactions are usually done through a stockbroker and are typically held in brokerage accounts
7 Primary Stakeholders: Shareholders and Corporate Governance Types of Shareholders and Agency Theory • Shareholders are legal owners of business corporations. • Two main types of shareholders: o Individual shareholders o Large shareholders • Individual shareholders include regular persons buying […]
Marketing Chapter 5 1 Given the United States’ current balance of trade, if more U.S. firms that export their goods, the country’s balance of trade will improve
Name: Class: Date: chapter 5 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Given the United States’ current balance of trade, if more U.S. firms that export their goods, the country’s […]
Business Ethics Chapter 6 1 What is promotion? What are some of the main ethical issues in promotion? Discuss some of the major techniques of deceptive advertising
A BC D E 1 In the marketing mix, the merchandise or services offered by the company that meet the requirements of the customers is Place Product Promotion Price None of the above 2 In the marketing mix, th process […]
Marketing Chapter 5 2 Khokho’s Coffee House was the first company to introduce flavored coffee in the global market. It blends coffee in several different flavors
Name: Class: Date: chapter 5 Copyright Cengage Learning. Powered by Cognero. Page 12 81. Which of the following refers to a system in which prices of different currencies move up and down based on the demand for and the supply […]
Business Ethics Chapter 6 1 Product is the product or services offered by the company that meet the requirements of the customers
6 Primary Stakeholders: Customers Marketing • Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. • Marketing mix (4Ps) o Product is […]
Marketing Chapter 4 1 The Federal Trade Commission (FTC) enforces regulations against selling and distributing adulterated or hazardous food and drug products.
Name: Class: Date: chapter 4 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Many foreign competitors don’t consider the United States a ripe target market yet. a. True b. False 2. […]
Business Ethics Chapter 5 1 What is the first and most important step in developing an ethical organization? Briefly discuss the role of recruitment and selection in the process
Question A BC D E 1One of the key factors to developing an ethical organization is by: Selecting employees without regard to ethics Selecting employees that display high ethics Strictly disciplining employees for unethical behavior Maintaining an experienced management group […]
Marketing Chapter 3 1 The utilitarian theory of ethical behavior is a belief in time-and-place ethics, that is, ethical truths depend on the individuals and groups holding them
Name: Class: Date: chapter 3 Copyright Cengage Learning. Powered by Cognero. Page 1 a. True Indicate whether the statement is true or false. 1. A decision is considered ethical or not based solely on the number of people who benefit […]
Business Ethics Chapter 5 1 Employees should be treated with respect and dignity and be provided reasons for their termination
5 Primary Stakeholders: Employees • Employees represent the human resources available to a company dedicated to achieving its goals. Hiring and Terminating of Employees Hiring, Recruitment, and Selection • Hiring process is one of the critical ways that companies relate […]
Marketing Chapter 2 1 For a star, the best marketing tactic is to protect existing market share by reinvesting earnings in product improvement, better distribution, more promotion
Name: Class: Date: chapter 2 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. For a star, the best marketing tactic is to protect existing market share by reinvesting earnings in product […]
Business Ethics Chapter 4 1 Discuss the three important stakeholder attributes. Give one example for each. Discuss the different combinations of stake holder attributes
A BC D E 1 Which of the following is true regarding a strong stakeholder management approach? It means that a company has good relationships with its various stakeholders It has the potential to increase a company’s financial performance It […]
Marketing Chapter 2 2 Tropical Horizons has opened spas in Thailand, Indonesia, and Malaysia and is aggressively expanding into countries around the Mediterranean
Name: Class: Date: chapter 2 Copyright Cengage Learning. Powered by Cognero. Page 14 99. Revel Inc., a cell phone manufacturer, decides to launch its new line of smartphones on the company’s official website to resolve logistics issues that the company […]