A BC D E
1
In the marketing mix, the merchandise or services
offered by the company that meet the requirements of
the customers is
Place Product Promotion Price None of the above
2
In the marketing mix, th process of setting the amounts
for the products/services is
Place Product Marketing Price All of the above
3
….Includes the tools used by marketers to make
potential customers aware of the company’s products
or services and the benefits to the customers of buying
these products or services:
Place Product Promotion Price Marketing
4
For example, companies may sell directly to the end
users or use distributors to get their product to the
users, illustrate which of the 4Ps
Place Product Promotion Price Price gouging
5
Criticism is typically directed towards casinos,
tobacco, and low mileage SUVs because they do not
satisfy legitimate needs but just customer wants and
have questionable value to the consumer. This
illustrate ethical issues related to which of the 4PS:
Place Product Price gouging Price Marketing
6
This occurs when sellers take advantage of situations
like national disasters or shortages to raises prices
during that situation
Predatory pricing Horizontal price fixing Price gouging Vertical Price Fixing Promotion
7
This occurs when a company lowers it prices so far
below competitors that it drives the competitors out of
the market
Predatory pricing Horizontal price fixing Price gouging Vertical Price Fixing None of the above
8
This has the effect of creating a monopoly effect when
sellers agree to sell at one price that is often above
what they would have to do in a competitive market
Predatory pricing Horizontal price fixing Price gouging Vertical Price Fixing All of the above
9
This occurs when sellers force the retailers to sell their
products to consumers at specific prices
Predatory pricing Horizontal price fixing Product Vertical Price Fixing All of the above
10 Bait-and-switch occurs when
Sellers take advantage of
situations like national
disasters or shortages to
raises prices during that
situation
A company lowers it
prices so far below
competitors that it drives
the competitors out of the
market
Sellers force the retailers to
sell their products to
consumers at specific prices
When different groups are
changed different prices
None of the above
11
This occurs when different groups are changed
different prices
Price discrimination
Failure to disclose the full
price
Bait-and-switch Price gouging Vertical price fixing
12
This often occurs when listed prices do not include
other fees or charges that the consumer will have to
pay
Price discrimination Predatory pricing Bait-and-switch Price gouging
Failure to disclose full
price
Question
13
This is a sales tactic where a product is advertised at a
low price but when the consumer comes in he or she
finds that the product is sold out (often there was only
one in the store) or is pressured by sales people to look
at higher priced versions of the product
Price discrimination
Failure to disclose the full
price
Bait-and-switch Price gouging None of the above
14 Horizontal price fixing is
When a company lowers its
price so far below
competitors that it drives
out competitors
When different groups are
charged different prices
When sellers agree to a price
above what it would be in a
competitive market
When sellers force retailers to
sell at specific prices
None of the above
15 Promotion involves an array of tools including: Sponsorships Coupons Point of sale displays All of the above None of the above
16
In______ the wording is often constructed in a way
that the consumer will be erroneous conclusions about
the nature of the product.
Exaggeration
Ambiguity in
advertisements
Concealing facts Misleading ads None of the above
17
These advertisements often begin with truthful
statements regarding the positive attributes of a
product:
Exaggeration
Ambiguity in
advertisements
Concealing facts Misleading ads Price gouging
18
The statement that BMW “is the ultimate driving
machine” is an example of
Concealing facts
Ambiguity in
advertisements
Predatory pricing Points of sale displays Exaggeration
19
There are several perspectives regarding if or to what
extent companies should companies assume liability
for harm caused by the products they produce. These
include:
The buyer beware view Contractual theory Due care All of the above None of the above
20
If a product injures a user because it was defective, the
manufacturer is responsible to compensate the user.
This is an example of:
Due care theory Strict liability theory Contractual view theory Predatory pricing Price gouging
21
This addresses the weaknesses of the buyer beware
approach by accepting that sellers and buyers do not
have equality in knowledge and expertise regarding
products
Due care theory Strict liability theory Contractual view theory All of the above None of the above
22 Strict liability theory argues that
The relationship between
the manufacturer and a
consumer is based on a
contract
Addresses the fact that
sellers and buyers may
not have the same
knowledge and expertise
regarding products
The contract has both explicit
and implied claims about the
product
Buyers have responsibility of
inspecting products before
buying them
If a product injures a user
because it was defective,
the manufacturer is
responsible to compensate
the user
23
In contract view, the explicit part of the contract
relates to:
The consumers’
expectations regarding
relevance, maintainability,
life, and product safety
The risk associated with
using the product, the ease
of keeping the product
working, the probability
that the product will
function as expected, the
expectations regarding the
service life of the product
Whether the product is fit for
sale and is of acceptable
quality for ordinary use.
All of the above None of the above
24
In contract view, the contract implies certain moral
duties for the seller which DOES NOT include:
Duty to coerce
Duty to comply with the
terms of the contract.
Duty not to misrepresent the
product in any way
Duty to disclosure the nature
of the product
None of the above
Question
Why does pricing have many ethical issues? Discuss some of the key pricing issues with ethical
implications.
Compare and contrast price gouging, predatory pricing, price discrimination, and bait-and-switch.
What is promotion? What are some of the main ethical issues in promotion? Discuss some of the
major techniques of deceptive advertising.
Compare and contrast the main perspectives on product liability.
What is consumer privacy? Why is consumer privacy important?