Archives: Quiz

1) Because the securitization entity’s credit rating is based on the quality of the transferred receivables, it will be the same as the rating of the transferor’s general debt. 2) When conflicts of interest exist, lenders impose higher interest rates […]

1) Most companies report their cash flow from operating activities using the direct method. 2) Companies assigned a Moody’s “Aaa” credit rating have a 2-4% default rate. Answer: FALSE 3) Reported accrual accounting net income for a period always provides […]

1) If a firm can earn a return on net assets (common equity book value) that exceeds its cost of equity capital, it will generate positive abnormal earnings. 2) Selling, general, and administrative expenses relating to installment sales are deferred […]

1) Ruminate Inc., an architectural design firm, pays for name association on a section of placeproperty.com, a real estate website. Ruminate also sponsors a section on assetplus.com, another real estate website. Ruminate is using: A.guerrilla sponsorship. B.paid search. C.regular sponsorship. […]

1) Straight-sell message executions are commonly used with _____ advertising appeals. A.informational B.emotional C.transformational D.teaser E.humor 2) The management of a multinational firm sends copies of an article to several different European newspapers announcing its decision to start operations in […]

1) Which of the following is at the top of the communication effects pyramid? A.Awareness B.Knowledge C.Liking D.Preference E.Repurchase 2) Which television daypart has the highest rates and is dominated by national advertisers? A.Daytime B.Early fringe C.Prime time D.Late news […]

1) Which of the following is true of QR codes? A.They are primarily WEB 1.0 applications. B.They are considered a part of augmented reality. C.They are used to reflect the writings of a business or a corporation. D.They are web-based […]

1) Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? A.It must be published on a controlled-circulation basis. B.It must be a business publication. […]

1) _____ advertising is targeted at marketing channel members such as wholesalers, distributors, and retailers in order to encourage them to stock more of a particular brand. A.National B.Selective-demand C.Professional D.Trade E.Retail 2) Which of the following is true of […]

1) When a right to a public relations effort is offered to one particular medium since the medium reaches a substantial number of people in the target audience, it is known as a(n) _____. A.social network B.mnemonic C.press release D.exclusive […]

1) An airline company set the following objective for its new advertising campaign: “To increase the percentage of consumers who know our fares are lower than the competitors’ to 75 percent over the next six months.” Using the criteria outlined […]

1) _____ occur after an ad or commercial has been in the field. A.Dummy advertising vehicles B.Posttests C.Consumer juries D.Portfolio tests E.Physiological measures 2) Which of the following is true of newspaper advertisements? A.They do not require the use of […]

1) A television commercial for an apparel brand urges viewers to call its toll-free number to place an order, immediately. The commercial announces a free gift hamper to consumers who place an order before midnight. The apparel brand is making […]

1) Sales-oriented objectives are appropriate for: A.all online-marketing strategies. B.retail advertising promoting special events. C.products that have been introduced in highly volatile markets. D.any advertising campaign aimed at maintaining brand awareness. E.bait-and-switch marketing campaigns. 2) The _____ of a communication […]

1) A common criticism of inappropriate sexual appeals in advertisements is that they: A.are deceptive in nature. B.mislead consumers. C.are conservative and boring. D.make false claims. E.demean women. 2) To be effective, marketing objectives need to be: A.realistic and attainable. […]

1) The use of an actor’s voice for reading poetry in a series of automobile commercials is an example of a: A.needledrop. B.talking jingle. C.voiceover. D.tagline. E. subtextual message. 2) _____ is an approach to integrated marketing communications planning that […]

1) Marketing objectives that may be aided by _____ activities include raising awareness, informing and educating, gaining understanding, building trust, giving consumers a reason to buy, and motivating consumer acceptance. A.sales promotion B.public relations C.advertising D.human resources E.outdoor marketing 2) […]

1) As a part of their creative strategy, advertisers of Vittle’s Nuts use “Snippy-The Bunny” as the brand’s symbol in its ad campaigns. Through this strategy, the company aims to enhance brand identification and recognition. In this scenario, Snippy is […]

1) Venus Corp. is a company that sells collectible plates. If you order one plate from the company, you will receive multiple mails each month providing you with information relating to new products and offers. Which promotional element is Venus […]

1) Planet Beverage’s heavy financial involvement with freestyle skiing competitions and support of beach volleyball tournaments are examples of: A.premiums. B.field marketing. C.exhibitions. D.event marketing. E.contests. 2) Which of the following statements about product placement advertising is true? A.The product […]

1) A sales force is a major part of an organization’s integrated marketing communications mix (IMC) when: A.the channel system is very long and indirect to the end users. B.product trial by customers is unnecessary to make purchase decisions. C.the […]

1) All the television commercials and print ads that urge customers to pick up their phone and call a toll free number to place an order immediately make use of the _____ approach of direct marketing. A.one-step B.two-step C.one-to-one D.indirect […]

1) Expertise and trustworthiness are very important when focusing on source _____, one of the categories of source attributes developed by Herbert Kelman. A.power B.attractiveness C.credibility D.identification E.image 2) In _____, marketers use nudity, sexual suggestiveness, or other startling images […]

1) Which of the following is true of in-store couponing? A.It is a highly expensive method of couponing. B.It is typically distributed through checkout counters. C.It is typically a long-term strategy used during the maturity stage. D.It is also known […]

1) Which of the following statements is true of self-regulation of advertising? A.Self-regulation of advertising is typically restricted to liquor and tobacco advertisements. B.Self-regulation was initially introduced to eliminate the problem of puffery. C.Self-regulation of advertising has led to the […]

1) Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: A.gatefolds. B.bleed pages. C.overscans. D.overruns. E.total page ads. 2) A(n) _____ refers to each and every opportunity the customer […]

1) Which of the following is true of theater testing? A.Theater testing is a popular field method of pretesting finished commercials. B.Theater testing is used to test animatic and photomatic roughs. C.The methods of theater testing operations vary, though all […]

1) Symbols, rhymes, associations, and images that assist in the learning and memory processes are known as: A.drives. B.cues. C.mnemonics. D.trigger points. E.memes. 2) The best way to reach a narrowly defined group of customers or a market niche is […]

1) Which of the following statements describes a disadvantage of publicity? A.Publicity is expensive to implement as it is directly paid for and run under identified sponsorship. B.Publicity has relatively low credibility. C.Publicity is not always under the control of […]

1) _____ are individuals who act as salespersons for a number of local stations and represent them in their dealings with national advertisers. A.Station managers B.Affiliates C.Negotiators D.Station reps E.Sponsors 2) Which of the following statements is true of infomercials? […]

1) Track Inc., a bike manufacturer, decides to launch a new model. If Track decides to use a persuasive rather than informational strategy, which of the following components is likely to be the focus of the advertisement? A.Price B.Performance C.Durability […]

1) To encourage customers to open a mail offering them a subscription to Home Companion, a home furnishings magazine, the front of the envelope suggested that there was a gift inside. The envelope contained an attractively laminated bookmark. This is […]

1) Leslie works for a local ad agency as an intern. The agency is hired to develop an advertising campaign for a chain of coffee shops and she is given the task of coming up with a “big idea.” With […]

1) Critics of advertising argue that barriers to entry are likely to: A.decrease market concentration. B.assist new brands in gaining a market share. C.make larger brands give up market dominance. D.increase consumer awareness of smaller, more efficient brands. E.cause entrants […]

1) Many decision makers are offended by salespeople asking for competitors’ quotes. Which of the following traits is most closely associated with this attitude? A.Aggression B.Undependability C.Presumptuousness D.Unpreparedness E.Promptness 2) _____ are moral principles and values that govern the actions […]

1) Who among the following contributed to the classical conditioning theory by conducting studies on animals and providing well-known examples for the theory? A.Maslow B.Pavlov C.Vroom D.McClelland E.Freud 2) Which of the following types of salespeople are most likely to […]

1) A television ad for Savory Sandwich instructs its viewers to look in their mailbox for coupon offers that will save them money on their next sandwich order. This is an example of: A.ambient promotion. B.support advertising. C.a one-step direct […]

1) Shopping cart signage is a type of in-store media. 2) With respect to the various generational differences in shopping behaviors, which of the following is true of Gen Y? A.They prefer mass merchandisers and supercenters. B.They have the highest […]

1) According to the elaboration likelihood model, the _____ to process a message depends on such factors as involvement, personal relevance, and individuals’ needs and arousal levels. A.dissonance B.motivation C.ability D.attitude E.competency 2) The manufacturer of “Allay” pain reliever offered […]

1) Which of the following is true of e-commerce? A.It is typically considered an ancillary sales medium. B.It cannot be used as a business-to-business medium. C.It is a direct sales strategy. D.It is synonymous with “brick-and-mortar” stores. E.It is a […]

1) PR information about technological innovations, medical breakthroughs, and the like results almost immediately in a multitude of inquiries that result in: A.high marketing costs. B.loss of credibility. C.high clutter. D.quality sales leads. E.loss of market share. 2) The _____ […]

1) An advertiser bought a 15-second spot during prime time, but realized that there was very low recall for the advertisement. This could be due to: A.the presence of commercial clutter. B.the lack of demographic selectivity of television. C.the low […]

1) In a communication process, _____ is the part of a receiver’s response that is communicated back to the sender. A.feedback B.noise C.sourcing D.encoding E.decoding 2) With respect to common television dayparts for eastern and Pacific time zones, the slot […]

1) Which of the following statements is true of the recall method used in testing print ads? A.Recall tests are not affected by interviewer bias. B.Brand-associated scores are valuable measures of recall tests. C.Recall tests are useful when measuring an […]

1) “Pamper yourself with Silk Sheen body lotion. It’s better for your skin than Inflame, Genesis, or Dusk body lotions.” This headline from a Silk Sheen ad in Belle Manage Magazine is an example of: A.confrontational advertising. B.two-sided advertising. C.comparative […]

1) In companies which follow a centralized organizational system, who among the following is likely to be given the title “marketing communications manager”? A.Art director B.Brand manager C.Advertising manager D.Product manager E.Copywriter 2) While considered a form of advocacy advertising, […]

1) _____ is defined as the estimated total number of different people who listen to a radio station for a minimum of five minutes in a quarter-hour period within a reported daypart. A.A shill B.An interconnect C.Station rep D.Cume E.An […]

1) _____ is the extent to which a recipient sees a source as having relevant knowledge, skill, or experience and trusts the source to give unbiased, objective information. A.Source attractiveness B.Source popularity C.Source credibility D.Source power E.Source identification 2) The […]

1) Electronically dispensed checkout coupons: A.generate impulse buying and product trial. B.have no redemption deadline. C.are available on a company’s website and must be printed out to be used. D.are cost-effective and can be targeted to specific categories of consumers. […]

1) Which of the following is the methodology that a manufacturer of computer game software could use to test the concepts applied to create an ad to appeal to preteens? A.A split-run test B.A storyboard C.The Delphi technique D.Computer simulation […]