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1) Ruminate Inc., an architectural design firm, pays for name association on a section of
placeproperty.com, a real estate website. Ruminate also sponsors a section on
assetplus.com, another real estate website. Ruminate is using:
A.guerrilla sponsorship.
B.paid search.
C.regular sponsorship.
D.pay-per-click advertisement.
E.content sponsorship.
2) Which of the following is true of an in-house advertising agency?
A.It avoids top management involvement with the marketing communications function.
B.It increases advertising and promotion costs.
C.It provides greater stability.
D.It provides more objectivity and range of services in comparison to outside agencies.
E.It offers more access to top creative talent.
3) Wafers Lounge Inc., a manufacturer of packaged foods, specializes in potato-based
snacks, features ads which acknowledge the perception that potatoes are fattening.
However, they subsequently present information that counters this belief. This is an
example of:
A.conclusion drawing.
B.a fear appeal.
C.a refutational appeal.
D.a humorous appeal.
E.an affective conclusion.
4) Regular sponsorship occurs:
A.when a sponsor buys pop-ups.
B.when a sponsor buys banners and headliners.
C.when a sponsor takes a corporate sponsorship of a page.
D.when a sponsor buys pop-unders.
E.when a sponsor provides part of the content for a website.
