Archives: Quiz

1) An automobile dealer gives away promotional calendars to customers. The calendars show scantily clad female models posing in suggestive poses alongside expensive cars. Critics of advertising would argue that such calendars are: A.untruthful. B.misleading. C.deceptive. D.in poor taste. E.antisocial. […]

1) Premium Sports Apparels came up with an ad for shorts which is specially designed for athletes. The ad which was featured in a sports magazine shows how these shorts do not shrink over time and are made of a […]

1) Which of the following is true of saliency of beliefs? A.It provides insight into ways markets can stimulate consumer attitudes. B.It helps consumers diagnose the underlying basis of marketers€attitudes. C.It tends to vary across different consumption situations. D.It does […]

1) Which of the following is true of retail advertising? A.It is done by large companies on a nationwide basis or in most regions of the country. B.It takes the form of direct-response advertising. C.It is done to build store […]

1) A way to gather consumers’ opinions of concepts is _____, where consumers in shopping centers are approached and asked to evaluate rough ads via questionnaires, rating scales, and/or rankings. A.laboratory testing B.Delphi groups C.focus groups D.mall intercepts E.consumer juries […]

1) _____ is a marketing approach that assumes that the needs satisfied by a product or service and the ways it is used are the same everywhere in the world, and therefore utilizes a common approach in all countries. A.Global […]

1) International advertisers can best deal with problems arising from language diversity and differences in signs and symbols with the help of: A.expat employees. B.research manuals. C.local expertise. D.government authority. E.language training. 2) According to the Federal Trade Commission (FTC), […]

1) The tagline on an ad for Baker Grill, a manufacturer of gas grills, reads, “The Ultimate Durable Grill” Baker Grill is using a positioning strategy based on: A.product class. B.product attributes and benefits. C.price/quality. D.competitor. E.cultural symbol. 2) Which […]

1) An international football player invites the media to hear his decision to retire from professional football. In front of a live audience, he announces his decision and explains his future plans as well. Which of the following public relations […]

1) The _____ has been running a campaign for several years to convince consumers around the world of the economic value of advertising. A.Advertising Research Foundation B.Consumers International C.American Psychological Association D.Outdoor Advertising Association of America E.International Advertising Association 2) […]

1) The _____ of the Council of Better Business Bureaus focuses on areas that include product performance claims, superiority claims against competitive products, and all kinds of scientific and technical claims made in countrywide advertising. A.National Advertising Division B.National Review […]

1) Advertising appeals that relate to consumers’ social and/or psychological needs for purchasing a product or service are known as _____ appeals. A.informational B.rational C.product popularity D.emotional E.product feature 2) Robert performs sales activities such as prospecting, assessing the situation […]

1) Patron’s Paradise, an amusement park, advertises itself as a vacation spot throughout the year, but it advertises heavily during the summer months and during the Christmas season when more people are likely to take a vacation. This is an […]

1) The proponents of creative advertising argue that: A.the more information in the ad, the more effective the ad is. B.the only purpose of advertising is to sell the product. C.advertising should be designed to make consumers buy products that […]

1) In 1971, the Federal Trade Commission’s (FTC’s) _____ program required advertisers to have supporting documentation for their claims and to prove the claims are truthful. A.Central Hudson B.Lanham C.cease-and-desist D.advertising substantiation E.affirmative disclosure 2) DigiCell Inc. sells computer equipment […]

1) Yevon Inc., a manufacturer of fruit based beverages, runs its ad on a particular news station. It packages the drinks in boxes and plastic bottles. A recent study done by a local doctor reveals that there is a direct […]

1) After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. Which of the following is likely to be true of the product class […]

1) A(n) _____ doesn’t actually deliver a message but draws attention to and enhances the appearance of an ad. A.direct source B.indirect source C.message shaper D.source mirage E.source echo 2) Which of the following is the best example of place-based […]

1) Which of the following is the most relevant internal psychological process associated with the alternative evaluation stage of the consumer decision-making process? A.Motivation B.Attitude formation C.Assimilation D.Integration E.Differentiation 2) Advertisements often seek to create needs rather than merely show […]

1) The U.S. government has passed laws regulating the use of e-mail marketing because: A.it results in high volumes of spam and many consumers consider it a nuisance. B.of the huge costs involved in monitoring Internet traffic. C.it violates the […]

1) Which of the following is at the base of the GfK International purchase funnel that is used as a diagnostic model of consumer decision making? A.Awareness B.Purchase C.Familiarity D.Consideration E.Imagery 2) Which type of sales personnel would most likely […]

1) The written version of a television commercial that provides a detailed description of its video and audio content is known as a: A.layout. B.jingle. C.voice-over. D.script. E.storyboard. 2) Which of the following is a cultural factor affecting international marketing? […]

1) Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? A.Samples and coupons B.Premiums C.Contests and sweepstakes D.Event sponsorships E.Bonus packs 2) […]

1) The _____ model proposed by Michael Ray involves selective learning, whereby a consumer seeks information that supports a purchase choice made and avoids information that would raise doubts about the decision. A.standard learning B.dissonance/attribution C.low-involvement D.cognitive response E.5-Ws 2) […]

1) Which of the following is true of the Internet as an advertising medium? A.Blogs and discussion boards are considered particularly useful for providing information to evaluate products and brands. B.Typically, the Internet does not enable marketers to stimulate trial […]

1) With respect to the roles in the family decision-making process, all the members of a family who use a car are referred to as the: A.purchasing agents. B.consumers. C.influencers. D.information providers. E.initiators. 2) According to Young’s version of the […]

1) A magazine titled Utopia: A Holiday Digest would have a strong _____ on an ad for destination resorts. A.externally paced impact B.favorable quantitative media effect C.cluttered media effect D.shaping effect E.positive qualitative media effect 2) Energon Inc., a beer […]

1) A sellers’ market is most closely associated with the _____ stage of personal-selling evolution. A.procreator B.prospector C.persuader D.problem-solver E.provider 2) Athletic shoes advertised specifically to be used on tennis courts, for running, or for walking are using positioning strategy […]

1) Which of the following is true of magazine advertising? A.It offers limited geographic selectivity. B.It is typically considered to lack permanence. C.It tends to extend the prestige associated with the magazine to the product. D.It is generally considered unsuitable […]

1) Direct marketing lets an advertiser: A.build a credible image about a company’s product by using direct mails. B.reach a large number of people and reduce or eliminate waste coverage. C.make accurate mailing lists consistently for targeting potential customers. D.create […]

1) Zing candy bar launches an ad that shows people being revitalized after eating its candy bar. The ad attempts to deliver the message of “Instant energy.” Janice Cooper, a viewer of the ad, thinks that the ad reflects people […]

1) _____ refers to the practice of fast-forwarding through commercials on prerecorded programs. A.Zipping B.Zapping C.Multiplexing D.Narrowcasting E.Zooming 2) Jim, an employee of CL Inc., is responsible for planning, marketing, budgeting, sales, and profit performance of a specific brand. He […]

1) Which of the following is a similarity between publicity and advertising? A.Both are non-paid forms of communication. B.Both are run by an unidentified sponsor. C.Both involve nonpersonal communication to a mass audience. D.Both are not directly paid for by […]

1) Which of the following is one of the critical components of the creative brief? A.Formulation of the training program for the creative team B.Calculation of the advertising budget C.Management of the media buying operations D.Development of the major selling […]

1) Top-down budgeting methods are commonly used because of: A.their effectiveness. B.the upper management’s desire for control. C.the growing availability of computer simulations. D.the ease with which a manager can assess the impact of sales on ROI. E.their quantitative nature. […]

1) Which of the following is true of baby boomers? A.They are also referred to as Gen Y. B.They typically prefer mass merchandisers and supercenters. C.They are comfortable with online shopping and e-mail. D.They are those who were born before […]

1) Controversy over the Federal Trade Commission’s (FTC’s) authority to regulate unfair advertising practices began in 1978, when the agency relied on this mandate to formulate its controversial _____ rule restricting advertising to children. A.”cease-and-desist” B.”kid vid” C.affirmative disclosures D.Wheeler-Lea […]

1) Tiffany is the creative director of an ad agency. The agency has just been hired to develop a promotional campaign for a company that produces exercise videos for women. As part of her preparation for developing a creative strategy, […]

1) For which of the following product categories is the advertising most likely to be criticized as promoting materialistic values? A.Consumer goods B.Industrial machinery C.Health products D.Transportation services E.Alcoholic beverages 2) The _____ is considered the heart of a print […]

1) _____ is a figure used by advertisers that represents the medial number of times the target audience reached by a media schedule is exposed to a media vehicle over a specified period. A.Effective reach B.Unduplicated reach C.Average reach D.Average […]

1) A dog that salivates during feeding time does so due to an innate reflex reaction. According to the conditioning theory in relation to this scenario, food will be considered as a(n) _____. A.unconditioned stimulus B.external stimulus C.assimilated stimulus D.programmed […]

1) In order to be successful, marketers need to know the specific needs customers are attempting to satisfy and how they translate into purchase criteria. 2) Behavioral targeting can be done by: A.compiling clickstream data and Internet protocol information. B.providing […]

1) Negotiated commission rates for advertising agencies: A.average between 8 to 10 percent. B.are usually set between 15 to 25 percent. C.are typically not based on a sliding scale. D.are rarely used by consumer-products advertisers. E.are designed primarily to benefit […]

1) An advertising test that measures dilation or constriction of the eyes in response to stimuli is called: A.the Burke’s reflection test. B.Flesch testing. C.the reactive test. D.galvanic eye responses. E.pupillometrics. 2) Which of the following is a similarity between […]

1) _____ refers to commercials on local television stations for which the advertisers negotiate directly with the individual stations. A.Network advertising B.Spot advertising C.Regional advertising D.Syndicated advertising E.Rep advertising 2) There has been a renewed interest in transit advertising over […]

1) The Federal Trade Commission (FTC) requires advertising for any product that is sweetened with saccharin to contain a warning that it may be hazardous to one’s health. This requirement falls under the FTC’s _____ requirement. A.misleading omission B.advertising substantiation […]

1) Which of the following is a limitation of using in-store sampling? A.It can be used only for food products. B.It requires the cooperation of retailers. C.It is a highly ineffective method. D.It must always be used in combination with […]

1) After watching a detergent ad that claimed to remove stains with “Just a few drops,” Jim stated “I doubt any detergent can remove stains with only a few drops.” This scenario is an example of a _____. A.counterargument B.support […]

1) While walking on the street, Carlos sees an animated electronic billboard in Spanish for Amado home appliances on top of a taxicab. This is an example of a(n): A.terminal transit poster. B.inside card. C.outside poster. D.interactive billboard. E.aerial ad. […]

1) _____ advertising is targeted at individuals who influence the purchase of goods and services used to make other products. A.Professional B.Primary demand C.Retail D.Business-to-business E.Direct-response 2) _____ is primarily determined by the ability of the sales force to feed […]