1) With respect to the roles in the family decision-making process, all the members of a
family who use a car are referred to as the:
A.purchasing agents.
B.consumers.
C.influencers.
D.information providers.
E.initiators.
2) According to Young’s version of the stages in the creative process, which of the
following is considered the final step?
A.Incubation
B.Dramatization
C.Illumination
D.Reality
E.Digestion
3) Garrett Inc., an oil retailer, claimed its Clear Index gasoline cleaned car engines,
boosted mileage, and reduced pollution emissions better than any other gas. Vaughn
Corp., an energy corporation, contended that its products were just as good as Garrett’s.
The _____ is likely to make it easier for Vaughn to sue Garrett for this perceived
misrepresentation.
A.Wheeler-Lea Amendment
B.Federal Trade Commission Improvements Act
C.Clayton Antitrust Act
D.Lanham Act
E.Competitor Trademark Act
4) Swivel Inc., a manufacturer of consumer goods, markets its shampoo brand, Valerie,
in several developing countries by making it available in single-use sachets. These
sachets are sold through local shops in small towns and villages. In this scenario,
Swivel is attempting to:
A.eliminate existing distribution networks.
B.adapt its products for these markets.
C.create diseconomies of scale.
D.create market segmentation.
E.diversify its product offerings.
5) Critics say that by surrounding consumers with images of extravagant lifestyles and
by showing products as symbols of status and success, advertising is likely to:
A.promote a sense of patriotism.
B.initiate positive consumer socialization.
C.raise awareness against stereotypes.
D.reduce people€s needs and wants.
E.encourage materialism.
6) The owner of Elan Style Inc., a global fashion house, features in all of his stores’
commercials. He explains how his company differs from other chain stores and gives
advice on buying fashion clothing and accessories. Since he is recognized as a
professional style expert, his presence in his company’s ads can enhance the ads’ source:
A.credibility.
B.attractiveness.
C.power.
D.differentiability.
E.likability.
7) Which of the following is a limitation of using on-package sampling?
A.It will not reach nonusers of the carrier brand.
B.It cannot be used by multiproduct firms.
C.It is highly expensive.
D.It can be used only for food products.
E.It requires extensive product guarantees.
8) Which of the following factors has increased the effectiveness of mailing lists?
A.Rapid technological development and new product innovations
B.Social networking sites
C.Segmentation on the basis of geography and demographics
D.Limiting consumer segregation
E.Improved lifestyle characteristics and increased purchasing power of consumers
9) Which of the following divisions of the Federal Trade Commission (FTC) protects
consumers from deceptive and unsubstantiated advertising and enforces the provisions
of the FTC Act that forbid misrepresentation, unfairness, and deception in general
advertising at the national and regional level?
A.The Division of Consumer Advertising & Protection
B.The Division of Advertising Broadcasts
C.The Division of Marketing Practices
D.The Division of Advertising Practices
E.The Division of Economic Practices
10) Promotional expenditures on advertising, sales promotion, and personal selling:
A.are the three main components of marketing mix.
B.are incomes that must be covered in a firm’s pricing structure.
C.contribute to a product’s cost and price, which in turn will affect a company’s return
on investment.
D.are expenses that must be covered as they help by creating demand for a product.
E.are examples of fixed costs on an organization’s income statement.
11) Chill, a beverage manufacturer, offers varied versions of its products that include
diet, cherry flavored, vanilla flavored, and caffeine-free versions in addition to its
original product. With respect to market coverage alternatives, the given scenario
reflects the company’s decision to cater to:
A.a concentrated market.
B.a differentiated market.
C.a buzz market.
D.an undifferentiated market.
E.a mass market.
12) According to the work of sociologist Graham Wallas, the four-step approach to the
creative process includes:
A.preparation, incubation, illumination, and verification.
B.immersion, brainstorming, creation, and reality check.
C.preparation, illumination, creation, and verification.
D.preparation, immersion, creation, and verification.
E.immersion, incubation, illumination, and creation.