Social Media for Strategic Communication: Creative Strategies and Research-Based Applications 1th Edition

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 10: Measurement, Evaluation, Budget, and Calendar Considerations for Social Media Learning Objectives: Explain the connections between measurement and evaluation in a social media campaign, initiative, or role. Discuss and explain the main components of social media

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 13: What Does the Social Media World Have That Is New? Learning Objectives Summarize the areas covered in previous chapters. Identify emerging trends to note for the future in social media. Explain best practices and next

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Ice Breaker Questions and Exercises Ask the students if they had one platform they could be on and get off others, which one would it be? Have the class define social media. List the attributes and characteristics they

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 3: Personal and Professional Branding for Social Media Learning Objectives Define personal brand and explain the importance of establishing a community. Differentiate the key characteristics of a personal brand. Understand the different types of personal brands

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 4: Industry Qualifications and Roles in Social Media Learning Objectives Identify trends in the social media industry. Differentiate between social media roles. Explain the key responsibilities of each social media role. Discuss best practices and

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 5: Research in Social Media: Monitoring, Listening, and Analysis Learning Objectives Discuss the importance of research in social media practices. Define social listening and social monitoring. Explain the connections between listening and monitoring in social media.

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 6: Strategic Planning for Social Media Learning Objectives Identify the key components of a strategic plan. Explain the importance and significance of conducting a thorough background evaluation, situational analysis, competitive analysis, and social media communication audit.

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 7: Strategic Writing for Social Media Learning Objectives Evaluate the importance of writing for social media. Define storytelling and explain its role in social media writing practices. Distinguish among content creation, content curation, and content marketing.

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 8: Audience Segmentation and Analysis Learning Objectives Define audience segmentation and explain why it is important for social media professionals. Identify audience segmentation categories and how to apply them in a social media context. Explain the

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 9: Creating, Managing, and Curating Content (Strategies, Tactics, and Key Messages) Learning Objectives Understand the importance of content marketing for social media. Explain the difference between content creation and content curation. Discuss the steps necessary to

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 1: Introduction to Social Media: An Art and Science Test Bank Multiple Choice Questions 1. ______ is a wide range of online, word-of-mouth forums including blogs, company- sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 10: Measurement, Evaluation, Budget and Calendar Test Bank Multiple Choice 1. ______ focus on what you want to accomplish during the course of a social media plan A. Outputs B. Outtakes C. Inputs D. Outcomes Ans: D Learning

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 11: How Social Media Is Applied: Exploring Different Specializations, Part I Test Bank Multiple Choice 1. The ultimate purpose of using social media for the entertainment industry is to ______. A. generate buzz and motivate others to take

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 12: How Social Media Is Applied: Exploring Different Specializations, Part II Test Bank Multiple Choice 1. Social care is focused on primarily doing ______ on social media. A. fundraising B. customer service C. crisis

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 13: What Does the Social Media World Have That Is New? Test Bank Multiple Choice 1. Social media professionals are actively changing the field as we speak, but we have to ______. A. be fluid and

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 2: Ethical and Legal Fundamentals in Social Media Test Bank Multiple Choice 1. ______ are the set of moral guidelines and principles that influence our behaviors and interactions A. Values B. Norms C. Ethics D. Personal

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 3: Personal and Professional Branding Test Bank Multiple Choice 1. ______ allows you to have a distinguishable voice and community on social media. A. Brand voice B. Brand presence C. Personal brand D. Personality Ans: C Learning Objective:

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 4: Industry Qualifications and Roles Test Bank Multiple Choice 1. ______ is what many professionals are hiring for today in the social media industry. A. Influence B. Dedication C. Experience D. Expertise Ans: C Learning Objective: 4-1:

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 5: Research in Social Media: Monitoring, Listening, and Analysis Test Bank Multiple Choice 1. Data collected by the social media professional are called ______ A. updates B. metrics C. information D. research Ans: B Learning Objective: 5-1:

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 6: Strategic Planning For Social Media Test Bank Multiple Choice 1. Taking steps to make up a creative and systematic approach for social media purposes is also known as a ______. A. strategic plan B. message map

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 7: Strategic Writing for Social Media Test Bank Multiple Choice 1. As discussed in the textbook, there are six Cs for effective writing for social media EXCEPT ______. A. content B. creation C. creativity

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 8: Audience segmentation and analysis Test Bank Multiple Choice 1. ______ is the process of categorizing people into certain groups based on certain criteria. A. Creator analysis B. Influencer marketing C. Audience segmentation D. Consumer behavior

Freberg, Social Media for Strategic Communication, 1e SAGE Publishing, 2019 Chapter 9: Creating, Managing, and Curating Content Test Bank Multiple Choice 1. For the purpose of content marketing, the ______ portion of strategic planning focuses on how content marketing can help achieve certain goals and objectives. A. strategies