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Freberg, Social Media for Strategic Communication, 1e
SAGE Publishing, 2019
Chapter 2: Ethical and Legal Fundamentals in Social Media
Test Bank
Multiple Choice
1. ______ are the set of moral guidelines and principles that influence our behaviors
and interactions
A. Values
B. Norms
C. Ethics
D. Personal brand
2. Jumping onto a trend, similar to creating a popular meme like Crying Jordan or
Running Man, is an example of what type of deadly social media sin?
A. misappropriation
B. manipulation
C. narcissism
D. uniformity
3. Being consistent across social media platforms, whether it is look or even content, is
important, but sharing exact same piece of content on all platforms is not appropriate.
This is considered ______ of the deadly sins of social media.
A. uniformity
B. narcissism
C. misappropriation
D. abandonment
4. ______ are a popular trend in striking a heated discussion with someone else on
social media.
A. Bullying
B. Buying fake followers
C. Flame wars
D. Automation
Freberg, Social Media for Strategic Communication, 1e
SAGE Publishing, 2019
Ans: C
Learning Objective: Identify key concepts
Difficulty Level: Easy
5. When accounts like AltNationalParkServices are created, they are not necessarily the
real voice of the organization they represent and do not have permission to so. What
new trend is this referring to?
A. They are starting a flame war.
B. They are going rogue.
C. They are being narcissistic.
D. They are misinforming audiences of who they are.
6. The agreement you sign up for when creating a social media account is called a
______.
A. parody account
B. alternative account
C. terms of services agreement
D. access to platform agreement
7. In 2014, Facebook got into trouble when they disclosed they ran an experiment that
shared certain pieces of content to their users without their knowledge. This was an
issue of ______.
A. not providing consent to participate in the study
B. not providing an adoption to their terms of services agreement
C. not acknowledging their role in the process
D. not acknowledging how the data was going to be used
E. none of these
8. The case involving Anthony Elonis focused on ______.
A. privacy
B. first amendment rights
C. cyberbullying and online threats
D. influencer advertisement
9. Like Chad Shanks and Justine Sacco, the lessons for both of these cases should be
all EXCEPT______.
A. it is okay to post anything you want because there are no consequences
B. be aware of what you post on social media since it is public
C. others may perceive posts differently than you, and may not consider it to be
humorous
D. you can get fired for posting on social media
10. ______ is someone who writes reviewers and posts in the context of their friends.
A. Consumer
B. Brosumer
C. Prosumer
D. Influencer
11. The NFL went after Deadspin for their use of game coverage on their social media
channels, specifically their GIFs. What was the claim the NFL had against Deadspin?
A. They were using original footage of their game without permission, which was a
copyright infringement act.
B. They were using original footage of their game without permission, which was a
privacy act.
C. They were using original footage of their game with permission, but did not have the
appropriate hashtags.
D. They were using original footage of their game with permission but did not include all
of the branded names and hashtags.
E. none of these
12. Influencers, particularly DJ Khalid, have been a key focus of the ______ when it
comes to endorsements.
A. SEC
B. FTC
C. FCC
D. FDA
5. A social media policy is good to have to set the guidelines and standards for a brand
and all employees on social media.
6. Domino’s did not have a Twitter account before two employees went rogue in 2009,
which then prompted them to create a social media policy.
1. Identify two main issues we are seeing in the legal and ethical landscape.
2. There are several new deadly sins of social media. Identify two that are most
prevalent for today’s social media landscape.
3. What are the risks associated with “rogue” social media accounts?
4. What is automation and how does this tie to ethical practices on social media?
5. What are two legal implications for influencers NOT disclosing their sponsorship on
social media?
Freberg, Social Media for Strategic Communication, 1e
SAGE Publishing, 2019
Essay
1. Outline the key deadly sins Parker mentioned in the chapter. What are some of the
main takeaways here?
2. You are working for a brand and want to share a piece of content that is out there
(e.g., Meme, Gif, etc.), but you do not have rights to it. Your boss says that this is a
great way to get traffic and impressions on your site, so they want you to share this.
How would you respond to this?
4. Justine Sacco has been the poster child for what not to do on social media, but has
paid the price with public shaming around the world. What are two other takeaways
from this case?
5. You have been asked to create a social media policy for yourself. Write down three
core principles you will make sure to address in your own policy based on the readings.
