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Freberg, Social Media for Strategic Communication, 1e
SAGE Publishing, 2019
Chapter 4: Industry Qualifications and Roles
Test Bank
Multiple Choice
1. ______ is what many professionals are hiring for today in the social media industry.
A. Influence
B. Dedication
C. Experience
D. Expertise
2. Amanda is working on her bachelor’s degree in public relations at Ohio University
and her ultimate goal after graduation is to work for Diana Prince Enterprises. She
wants to showcase what she has done in her other internships with Aquaman Agency.
What does Amanda need to bring to her interview?
A. She needs to bring coffee.
B. She needs to bring her online portfolio of work.
C. She needs to bring her digital activities and show how much influence she has.
D. She needs to bring her collection of memes and selfies.
3. When applying for jobs, applications need to be aware of the following EXCEPT
______.
A. understanding the culture within the organization
B. know the social media organizational structure
C. look at the influence scores for their colleagues
D. see what their future colleagues have done before
4. The campaign with Oreo showcased the bridge and collaboration effort between
______.
A. an agency and a brand
B. an influencer and an agency
C. a brand and an influencer
D. none of these
5. ______ specialize in a particular industry or function with social media.
A. Boutique agencies
B. Influencers
C. Keynote speakers
D. Large agencies
6. Delmondo focuses on analytics and analysis for a variety of different platforms and
functions. However, they began their focus on content creation, which would classify
them as ______.
A. a large agency
B. an influencer-based agency
C. a boutique agency
D. a small business-oriented agency
7. ______ is one industry that has been considered to be “an early adapter” for having
formalized roles in social media.
A. Business
B. Sports
C. Entertainment
D. Government
8. What are the key differences between a community manager and a social media
manager?
A. Community managers advocate for the brand.
B. Social media managers advocate for the brand.
C. Community managers focuses on the brand on social media.
D. There is no difference between a community manager and a social media manager.
They are the same.
9. Maggie is working in social media for Buffer. She is in charge of listening and
overseeing the campaigns for Buffer, but also focuses on addressing customer
Freberg, Social Media for Strategic Communication, 1e
SAGE Publishing, 2019
messages and inquiries on all of the platforms they are on. What social media role is
Maggie in?
A. She is a social media manager.
B. She is a community manager.
C. She is a social media strategist.
D. She is a writer and content creator.
10. ______ focuses on the strategic planning and execution of social media content for
the organization
A. Content creator
B. Social media coordinator
C. Social media strategist
D. Content curator
11. Matt is working as a freelancer for the NY Mets. He wants to make sure his content
goes out at specific times, and realizes he needs to create, maintain, and share these
pieces of content with the rest of the team. What does Matt need to create?
A. He needs to create a strategic plan.
B. He needs to create an editorial calendar.
C. He needs to create a content calendar.
D. He needs to create a brand kit.
12. ______ focused on social media but they are also primarily look at how to get key
business, communication, and social media objectives accomplished.
A. Community manager
B. Social media coordinator
C. Freelancer
D. Social media strategist
13. Emily is working for BuzzFeed and is an effective storyteller. She has experience
writing scripts, production, and assists in creating various content to go across social
media channels for BuzzFeed. What role is Emily in?
A. She is a social media strategist.
B. She is a social media influencer.
Freberg, Social Media for Strategic Communication, 1e
SAGE Publishing, 2019
C. She is a multimedia producer.
D. She is an intern.
14. Sabrina wants to have the flexibility and independence of which clients she wants to
work with in the social media industry. So far, she has experience working on projects
with BBC, Star Wars, City of Dublin Tourism Department, and Starbucks all focused on
social media strategy. What role does Sabrina work in?
A. She is a social media influencer.
B. She is a freelancer.
C. She is a social media strategist.
D. She is a social media coordinator.
1. Social media is an established field that has not seen any growth or changes in the
hiring roles.
2. Being self-employed in the social media space is very easy to do since you can
charge organizations and clients a variety of different ways.
3. General Motors and Yum! Brands have designated departments for social media
professionals since they see the value of having social media in-house as well as hiring
agencies to help out with social media activities.
4. Writers do not have to be prepared to write in all social media channels, but they
have to be a master in one.
5. There is a standard salary for social media professionals to make across industries.
6. A side hustle while working in social media is something to consider having if you’re
in the industry.
1. Define what a social media content creator is.
2. What are the two skills a social media coordinator needs to have?
3. What are the requirements to be able to freelance in social media?
4. Name three skills necessary to work in social media?
5. What is an example of a side hustle?
1. You have been asked to take on the role of a social media strategist at Under
Armour. Discuss the necessary skills you will need to demonstrate in order to be
successful in this field.
2. What is the current state of social media jobs and roles?
3. You have been asked to justify your role and presence as a social media professional
at an interview setting. Discuss how you would make an argument you are the right
person for the job based having certain qualifications.
4. You have worked in various roles like working as a social media coordinator and
community manager, and realize it is time to go on your own. How would you approach
this?
5. When getting an offer for a social media job, you are given a flat salary cap of
$40,000. However, when you are going on PayScale, you realize the average salary for
this job is $55,000. How would you approach having this discussion with the company
who has offered you this salary and offer?
