978-1506387109 Chapter 13

Unlock access to all the studying documents.

View Full Document

Freberg, Social Media for Strategic Communication, 1e

SAGE Publishing, 2019

Chapter 13: What Does the Social Media World Have That Is New?

Learning Objectives

• Summarize the areas covered in previous chapters.

• Identify emerging trends to note for the future in social media.

• Explain best practices and next steps for continuing to learn about the science and art of social

media.

Ice Breaker Questions and Exercises

• Ask the students to reflect on the class material. Which session did they like the most? Which

section did they not like and why?

• What are going to be some of their next steps moving forward? Have the students write down

three things they are going to do next to continue their education and share with the class.

• What were the class takeaways from the social media class? What advice would they give to

future classes? Crowdsource these ideas to collect as memoir of the class experience.

Areas to Cover

• Social media is going to constantly change and evolve. What is important is to make sure to have

the skills to be able to adapt and react to these changes.

• In addition, while trends may come and go, there are some that are going to be more stable

than others. It is key to evaluate each of these and determine if the investment and fit is most

appropriate for the audience and for the brand voice.

Multimedia Resources

• Chris Kluwe: How augmented reality will change sports … and build empathy | TED Talk |

TED.com http://ow.ly/wIvO30hvebl

• Chris Milk: The birth of virtual reality as an art form | TED Talk | TED.com

http://ow.ly/P1MO30hvec7

• Chris Milk: How virtual reality can create the ultimate empathy machine | TED Talk | TED.com

http://ow.ly/3uNz30hve9a

• Samsung + Ostrich: Do What You Can’t: https://youtu.be/fWQvS8JZlmk

• HaagenDazs + Honeybees: https://www.youtube.com/watch?v=DUt2PC0Ks4Y (Press Release:

Haagen-Dazs Honey Bee Virtual Reality Experience http://ow.ly/cwnR30hvdoZ)

Additional Materials

• NextVR: https://www.facebook.com/NextVR/

Freberg, Social Media for Strategic Communication, 1e

SAGE Publishing, 2019

• Upload VR: https://www.facebook.com/uploadvr/

• New York Times VR: http://www.nytimes.com/marketing/nytvr/

• Marriott + VR: http://framestorevr.com/marriott/

• Healthcare Industry w/AR + VR: http://healthiar.com/

• AR + Star Wars: How Disney Managed the Tricky Marketing of Star Wars: The Last Jedi—Adweek

http://ow.ly/lPuV30hvdRc

• How GE Uses Virtual Reality To Train Nuclear Engineers—GE http://ow.ly/oYOV30hvdu5

• IKEA and VR: http://ow.ly/Ubku30hvek3 + Ikea employees are getting VR headsets for Christmas

http://ow.ly/Z6cj30hvemc

• Visualization—Lowe’s Innovation Labs http://ow.ly/S1QW30hvduQ

• Virtual Reality | FOX Sports http://ow.ly/8Sv530hvdxd

• Global: Gillette launches in-store VR experience http://ow.ly/yz0Z30hvdEv

• Book: Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality

Marketing, Branding, & Communications: Cathy Hackl, Samantha G. Wolfe:

http://ow.ly/f5ej30hvedM

• Follow Cathy Hackl (@cathyhackl) and Kristi Hansen Onkka (@get_kristi) on Twitter.

Assignments and Exercises from Portfolio-Building Activities in Social Media

• Future Trends Pitch Assignment

• Social Media Checklist for Continued Education