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Freberg, Social Media for Strategic Communication, 1e
SAGE Publishing, 2019
Chapter 7: Strategic Writing for Social Media
Learning Objectives
• Evaluate the importance of writing for social media.
• Define storytelling and explain its role in social media writing practices.
• Distinguish among content creation, content curation, and content marketing.
Areas to Cover
• Start the class with this statement: Writing is not important in social media. Break the class up
into two groups (one pro this statement and one con for this statement) for this statement and
create a debate exercise for the class.
• Have the class review MailChimp’s Writing and Style Guide
(https://styleguide.mailchimp.com/voice-and-tone/). Have them review the principles, and then
evaluate their presence on their social and digital media platforms. Ask the students if they are
following their own guidelines, and what should they improve.
Multimedia Resources
• #CATmageddon--The Shorty Awards http://ow.ly/RMtB30htzoB
• What Is A Style Guide For Writing? http://ow.ly/jYIX30hv7RR
Additional Materials
• This Is How To Write For Social Media To Create The Best Posts
https://coschedule.com/blog/how-to-write-for-social-media/
• Writing for Social Media | MailChimp Content Style Guide http://ow.ly/ARDD30hv7Cg
• Build the Ultimate Brand With These 5 Style Guide Steps | Brit + Co http://ow.ly/HbXy30hv7UB
• NASA Graphics Standards Manual | NASA http://ow.ly/Hw6x30hv7Y9
• Social Media at NASA | NASA http://ow.ly/2SRV30hv80l
Assignments and Exercises from Portfolio-Building Activities in Social Media
• Style and Writing Guide Assignment
• Blogging Assignment
• Community Copywriting Assignment
• Infographics Assignment
