Freberg, Social Media for Strategic Communication, 1e
SAGE Publishing, 2019
Chapter 7: Strategic Writing for Social Media
Test Bank
Multiple Choice
1. As discussed in the textbook, there are six C’s for effective writing for social media
EXCEPT ______.
A. content
B. creation
C. creativity
D. connection
2. A social media professional not only has to have a strong writing style, but they have
to be able to create good ______
A. content
B. ideas
C. voice
D. perspectives
3. ______ is a group of individuals who come together based on common interests,
values, and characteristics.
A. Content
B. Connectors
C. Community
D. Creators
4. Matt is working with the NY Mets as part of a summer internship program. He is in
charge of responding to informal conversations on social media with fans and other key
audiences. What type of social media writing does this capture?
A. content
B. community
C. creation
D. conversation
5. Peter Parker is working with Stark Enterprises for his internship in social media. He
has been tasked by Mr. Stark to collect and strategically select content to share from
various sources that may be relevant for Stark Enterprise’s audiences on social media,
particularly articles and topics focusing on Iron Man. What is Peter trying to do?
A. He is trying to create content for the audiences.
B. He is trying to curate content for the audiences.
C. He is trying to engage with the audiences of DC Comics.
D. He is trying to communicate with the audiences.
6. ______ is often confused with ______,but they are interconnected.
A. Brand voice; tone
B. Tone; community
C. Brand voice; community
D. Tone; content creation
7. Having a standard approach for social media content, policies, and overall approach
in writing is called a ______.
A. content calendar
B. style guide
C. creative plan
D. social media calendar
8. Brands that are traditional yet consistent with their social media presence would be
considered to have this ______ style to their writing.
A. professional
B. snarky
C. audience focused
D. conversational
9. Wendy’s got their fame on social media by interjecting their attitude with messages
on social media to provide entertainment and value. What writing style are they using?
A. professional
B. audience focused
C. snarky
D. witty
10. Daenerys is trying to create a sense for her brand Dragon Glass Cosmetics on
social media. She wants to focus on what they say and how their products help their
bottom line. Daenerys wants to make sure there is a call–to-action statement for all of
her messages to make sure her social media audience group responds in a particular
way. What style is Daenerys using?
A. professional
B. snarky
C. product and brand focused
D. witty
11. Sherlock is having a conversation with Watson about their detective business. He is
stating that storytelling and sharing what is going on with audiences on social media
about their work needs to be at the forefront of their messages to make them unique.
They have created a specific hashtag for their detective stories with #221Bstories. What
style is Sherlock and Watson using?
A. professional
B. snarky
C. witty
D. audience focused
12. Tasty has a strong following due to teaching their audiences through videos about
various recipes they can make at any occasion. What style are they using?
A. snarky
B. audience focused
C. educational
Freberg, Social Media for Strategic Communication, 1e
SAGE Publishing, 2019
D. professional
13. The type of writing that brands, like Dunkin Donuts, use to strike up conversations
and embrace the notion that social media is “social” is ______.
A. conversational
B. witty
C. professional
D. audience focused
14. Katniss is a young entrepreneur who wants to create her new business called “The
MockingJay Gym” that is a fitness program that trains athletes in arenas. Katniss
realizes her voice is creative and she wants to embrace a new normal for her business
on social media. She wants to make her messages challenge the norm of what
businesses can do on social media. What style is Katniss using?
A. witty
B. professional
C. snarky
D. audience focused
1. Writing for social media is one of the most challenging things social media
professionals need to do.
2. When a trending topic or hashtag is trending, it is key to make sure to jump on the
bandwagon and be part of the conversation regardless of the situation.
3. Researching a hashtag before engaging in a conversation is a key strategy to take.
4. Promotional ads and updates are successful especially for brand who are going for
the hard sell.
5. Social care is part of the conversation piece of effective writing for social media.
6. A brand voice that is presented on social media does not need to be aligned with how
the audience perceives it.
1. Why is writing for social media important?
2. What is the difference between content creation and content curation?
3. Discuss the role brand voice plays for a brand on social media.
4. What is the difference between the promotional style of writing and the snarky style of
writing?
5. Why does spelling and grammar still are key principles to follow in social media
writing?
Freberg, Social Media for Strategic Communication, 1e
SAGE Publishing, 2019
Ans: First impressions matter, and these guiding principles help in taking the best step
forward to help foster strong relationships and be consistent with the professional image
and reputation you want to have on social media.
Essay
1. A group of colleagues want you to be more diverse in the content that is shared on
social media for your client, which is Coca-Cola. You will want to outline their brand
voice, what type of writing style they have, and what are some best practices you would
recommend for them.
2. Analyze the differences between a brand like Wendy’s and General Motors has on
social media. What are the distinctive factors that need to be considered here for both of
these brands as far as their writing style goes?
3. What are some of the risks you see when it comes to embracing a “snarky” voice on
social media? Outline three key risks that are associated with this type of writing style
on social media.
4. Outline the differences and implications of each of the writing styles proposed, and
which ones are the most effective and why? Which ones are the ones that can be the
most risky?
5. You are asked to propose a writing style for a new client of yours, which is Vineyard
Vines. Propose a writing style that fits this brand and discuss your rationale for it.