Archives: Quiz

Which of the following terms refers to the development of individual offerings that appeal to different market segments while remaining closely related to the existing product line? a. Line penetration b. Line innovation c. Line extension d. Line cannibalization A […]

Concept testing is a marketing research project that attempts to measure consumer attitudes and perceptions about the new product idea. a. True b. False Kiera’s dog walking business is booming, and she is interested in expanding. In order to expand, […]

Bremer Jewelry has two locations in Illinois within 60 miles of each other and is the only jewelry store to carry the Hearts on Fire diamond jewelry line. Bremer has negotiated with Hearts on Fire to be the only retailer […]

Your first exposure to channel conflict came when you decided to offer your handmade soap through your own website in addition to the skin care boutiques that carry it. The retailers lost no time complaining to your sales representatives. You […]

Fred Foods Inc. provides free cereals and biscuits to support a program that aims to end hunger in various emerging nations. This is an example of _____ marketing. a. organization b. person c. cause d. place Rachel, an advertising executive, […]

Through direct selling, manufacturers completely bypass retailers and wholesalers and set up their own channels to sell their products directly to consumers. a. True b. False Nonpersonal stimulation of demand for a good, service, person, cause, or organization through unpaid […]

Sales personnel must be well versed in the technical features of their products, to effectively address the concerns of all people involved in the buying decision. a. True b. False _____ involves two-way promotional messages transmitted through communication channels that […]

Venus Inc., a software consulting firm, had depreciation of $20.8 million and a net interest expense of $3.2 million for the past year. The firm’s operating profit for the same year was $319.0 million. What was the firm’s taxable income […]

The Russian government imposed a ban on the wines imported from Georgia, claiming that heavy metals and pesticides were found in their products. The government also claimed that the wine samples did not comply with their sanitary standards. This is […]

A product’s package color, size and label shapes are all part of its trade dress. a. True b. False The three basic strategies for entering foreign markets are import/export, contractual agreements, and international direct investment. a. True b. False True […]

Interpretive research focuses on understanding the meaning of a product in a consumer’s everyday life. a. True b. False An offering within a product line, such as a specific size of liquid detergent, is known as a(n) _____. a. product […]

Which of the following would fall under the category of personal determinants of consumer behavior? a. The culture in which a person is raised b. The needs and motives of the individual c. The subculture to which one belongs d. […]

Which of the following would qualify as an example of a firm’s weakness? a. A bill passed by the government regarding the work timings of all organizations b. A competitor planning to open a new branch close to the firm’s […]

The interpersonal influences on consumer behavior include a person’s _____. a. attitudes b. perceptions c. family d. self-concept Viral marketing involves efforts that allow satisfied customers to spread the word about products to other customers. a. True b. False True […]

Institutions constitute another important market. Institutional buyers include a wide variety of organizations, such as schools, hospitals, libraries, foundations, clinics, churches, and not-for-profit agencies. A small software company develops computer programs for different business institutions. Which of the following challenges […]

Which of the following trade promotion techniques give especially effective opportunities to introduce new products and generate sales leads? a. Dealer incentives b. Point-of-purchase advertising c. Trade shows d. Specialty advertising The assortment of product lines and individual product offerings […]

Which of the following market structures involves a heterogeneous product and product differentiation among competing suppliers, allowing the marketer some degree of control over prices? a. Pure competition b. Monopolistic competition c. Complementary monopoly d. Monopoly Environmental scanning is the […]

Banks have recently begun to install ATMs in supermarkets to address customers’ wants for instant cash when they go shopping. What type of utility are banks creating for customers? a. Form b. Possession c. Place d. Ownership The overview of […]

The Italian government imposed duties on products imported from Canada such as automobiles and consumer electronics to raise their prices in the local market and to protect the local companies from competition. This type of trade barrier being used by […]

The set of activities that move production inputs and other goods within factories, warehouses, and transportation terminals is called the _____. a. distribution channel b. forward integration c. logistics d. dual distribution e. direct selling f. intensive distribution g. selective […]

Which of the following U.S. laws makes it illegal to bribe a foreign official in an attempt to solicit new or repeat sales abroad? a. The Securities Exchange Act b. The Foreign Corrupt Practices Act c. The Export Trading Company […]

The consumer market equivalent of new-task buying is limited problem solving. a. True b. False A(n) _____ role is seen when the partners independently make equal numbers of decisions regarding household purchases. a. syncratic b. husband-dominant c. autonomic d. wife-dominant […]

Competitive pricing is one of the main reasons for consumers preferring to shop online than from a brickandmortar store. a. True b. False Rebates are usually granted to customers by retailers. a. True b. False False When Think Green, a […]

Which of the following variables of service quality best represents the readiness to serve one’s customers? a. Tangibles b. Assurances c. Responsiveness d. Empathy You are asked by a non-marketing executive of your hip-hop music company to clarify some financial […]

The Robinson-Patman Act was intended primarily to save jobs. a. True b. False At the _____ stage of brand loyalty, marketers use advertising as a means to increase consumer awareness of a brand. a. brand recognition b. brand preference c. […]

_____ involves campaigns that encourage people to adopt beneficial behaviors such as safe driving, eating more nutritious food, or improving the working conditions of people half a world away. a. environmental scanning b. environmental management c. competitive environment d. timebased […]

Your coffeehouse is struggling to build a customer base, despite your prime location adjacent to a big university. When you confide in your former marketing professor, he tells you the problem is with insufficient time utility. How can you address […]

Sales promotions often lead to sales and profit growth in the long run. a. True b. False Carlos has always been interested in the medical profession and took advanced biology and human anatomy courses in college so he could pursue […]

At the _____ stage in the consumer adoption process, buyers consider the likely benefits of the product. a. awareness b. trial c. interest d. evaluation Your clients don’t need to be sold a product—they have already subscribed to your expensive […]

_____ are Web pages that are publicly accessible journals for individuals or organizations. a. Electronic bulletin boards b. Podcasts c. Blogs d. Social networks Marketing research is most likely to be outsourced if the: a. outside provider is a government […]

A musician endorses a certain automobile. This is an example of ____. a. utility b. buzz marketing c. exchange process d. seller’s market e. buyer’s market f. marketing myopia g. social responsibility h. relationship marketing i. person marketing j. place […]

Inside sales reps support field representatives in building strong customer relationships. a. True b. False Guerilla marketing is an expensive marketing technique. a. True b. False False Toyota’s introduction of the hybridpowered Prius is an example of how it has […]

As consumers devote little effort to convenience product purchase decisions, marketers must strive to make these exchanges as simple as possible. a. True b. False A present-day marketer is reviewing data attempting to differentiate a target group of consumers that […]

Oriental Insurance promotes identity theft insurance with an advertisement that warns viewers about stolen credit cards and fake Social Security numbers. Which appeal is being used in this commercial to motivate the viewers to act? a. Fact b. Humor c. […]

Which of the following is a critical issue facing governmental agencies regarding ethics in marketing research? a. Personal selling b. Truth in advertising c. Planned obsolescence d. Invasion of personal privacy When you are welcomed back by your name to […]

Retailers such as Bed Bath and Beyond often use the ______ element of the marketing mix to influence consumers to purchase a greater number of products by offering a discount if a customer purchases multiple units such as 3 for […]

_____ states that motivation depends on an individual’s expectations of his/her ability to perform a job and how that performance relates to attaining a desired award. a. span of control b. field selling c. inside selling d. order processing e. […]

You are in the process of starting your own business, a specialty cupcake store. From your study of marketing, you realize that many of your business decisions, such as where to open the store and how to advertise it, will […]

A major assumption of the economic theory is that, firms will focus on: a. minimizing the inventory turnover ratio. b. maximizing gains and minimizing losses. c. providing a minimum return on investment. d. using selective distribution strategies rather than intensive […]

Which of the following factors will increase the importance of personal selling in the promotional mix? a. Increasing emphasis on productivity b. Lower priced products c. Standardized products that are easy to understand d. Transactions that seldom involve trade-ins Within […]

In the sales era, firms attempted to match their output to the potential number of customers who would want it. a. True b. False A well-designed Internet-based marketing research project can cost less than offline research yet yields faster results. […]

You were hired by an office design firm largely on the strength of your success in relationship marketing. To make sure customers are satisfied and make repeat purchases, which of the following relationships will be important? a. Relationships with vendors, […]

Division of an overall market into homogeneous groups based on their locations constitutes socioeconomic segmentation. a. True b. False You work for a national athletic organization whose marketers develop a campaign aimed at promoting the work the organization does in […]

Alumna, a ceramics manufacturing company in Denmark, is trying to market its products in Bulgaria. The company has assigned the production of its goods to a local company in Bulgaria to take advantage of the low labor costs and also […]

An IMC strategy begins with the organization’s goods and services and then works its way toward consumer wants. a. True b. False A firm maximizes its profits when: a. the marginal revenue curve runs much below the marginal cost curve. […]

The latest ad of Crest toothpaste says “Crest is a cavity fighter.” This is an example of a positioning strategy based on: a. product price/quality. b. product homogeneity. c. product application. d. product users. Last summer, the Thomas family had […]

The five dimensions of the marketing environment exert a fairly constant and static influence on marketing strategies. a. True b. False Cabi, a women’s clothing company based in Los Angeles, CA partners with Opportunity International to make small business loans […]

One way the Federal Trade Commission can enforce laws is by issuing a consent order in which a firm accused of violations can agree to voluntary compliance without admitting guilt. a. True b. False Samsung is set to launch a […]

The number of sales representatives who report to a first-level sales manager is referred to as: a. span of control. b. locus of control. c. sphere of influence. d. hierarchy. The NAICS categorizes the business marketplace into more detailed market […]

While determining the target audience for a particular social media marketing campaign, marketers not only pinpoint the products which will best serve the group, but also determine the social media that will be effective in delivering the message. a. True […]