Archives: Quiz

A mission can be defined as an essential purpose that differentiates one company from others. a. True b. False The performance framework developed by the Boston Consulting Group (BCG) plots: a. market share against market growth potential. b. market attractiveness […]

As Markel drives buy a local restaurant, he realizes that he hasn’t eaten all day and is famished. He stops at the restaurant, and without referring to the menu, orders a burger because that’s what he typically buys at this […]

Melissa is campaigning for Janet, her friend, who is contesting for the presidency of the student council at Riverdale Junior College. Melissa’s effort is an example of _____ marketing. a. cause b. person c. place d. organization “Buy three shock […]

Mobile computer tablets were introduced a few years ago. Due to its increasing popularity and high profit levels, the number of companies making these tablets has increased. At the same time, differentiated products for different market segments have begun to […]

People who want to learn about a product and its features in detail are more likely to search out this information on Twitter, while those interested in a promotional event are more likely to follow Facebook. a. True b. False […]

_____ is a type of personal selling in which salespeople use well-planned strategies to seek new customers by proposing innovative solutions to customer’s needs. a. span of control b. field selling c. inside selling d. order processing e. virtual sales […]

A schedule of the amounts of a good or service that will be offered for sale at different prices during a specified period is referred to as _____. a. demand b. supply c. surplus d. ration _____ are the retail […]

Bots are search programs that hunt the Web for a specific vendor and then print out a list of products and their prices at that source. a. True b. False _____ is an accounting term that refers to charging a […]

Consumers are most likely to exhibit routinized response behavior while purchasing low-involvement products. a. True b. False Netflix has become a popular media streaming company and provides consumers the opportunity to view programming at their leisure whenever it’s convenient for […]

A business product with large unit sales, for which transportation accounts for only a small percentage of the total cost, is usually distributed using the producer-agent-business user channel. a. True b. False Which of the following will improve the quality […]

Creating _____ utility is the responsibility of the production function. a. place b. form c. time d. ownership Freight carriers often charge class rates as a reward for either regular business or a large shipment. a. True b. False False […]

Which of the following is an example of a volume pricing objective? a. A value-pricing objective b. A profit maximization objective c. A market-share objective d. A target-return objective A Swedish telephone maker transfers phones costing $10 to produce to […]

A product is said to have achieved brand preference when: a. the product becomes familiar to the consumer. b. the marketers start selling the product at a discount. c. the consumer sees or recognizes the product and chooses it over […]

When marketing partners share the cost of a promotional campaign that meets their mutual needs, they are said to be engaged in: a. ambush marketing. b. cross-promotion. c. guerrilla promotion. d. personal selling. Which of the following is a customer-oriented […]

Geographic information systems (GIS) simplify the job of analyzing marketing information by relating data to their locations. a. True b. False The progression of a product through introduction, growth, maturity, and decline stages is called its _____. a. marketing mix […]

Forming a joint venture is the best way to enter into foreign markets that are regarded as developing economies. a. True b. False Which of the following focuses on the environment in which the marketing plan is to be implemented? […]

_____ is a cooperative arrangement in which two or more businesses team up to closely link their names on a single product. a. strategic alliance b. relationship marketing c. cobranding d. frequency marketing e. value chain f. database marketing g. […]

_____ is a form of exporting in which a firm barters products rather than selling them for cash. a. Subcontracting b. Free trade c. Countertrade d. Franchising When Tom decided to buy a washing machine, he had very little knowledge […]

Describe the three principal methods used by researchers to collect primary data. Prices of electronic equipment and automobiles tend to fluctuate far less than prices of crops such as sugarcane and bananas. a. True b. False True A congressional candidate’s […]

Which of the following is not affected by big data? a. Market share b. Company revenues c. Advertising budgets d. Customer interests The first step in the marketing research process is to conduct exploratory research, and then use the information […]

Carson cares deeply about the environment and strives to eat clean by choosing foods that are natural and contain no artificial ingredients. When buying fresh produce, he’s willing to pay more for organic and loves that organic produce is more […]

Focused public relations activities that directly support marketing goals are called _____. a. noise b. advertising c. promotion d. publicity e. sales promotion f. guerrilla marketing g. posttesting h. split runs i. cooperative advertising j. marketing public relations k. media […]

Solaris works for a beverage company in the western part of the United States. Solaris’s superiors ask him to chart the competitive environment as well as market trends on a quarterly basis, and to forecast the company’s sales. Because he […]

When a consumer purchases an item that she previously bought and found acceptable, it would be considered an example of _____________. a. modified rebuying b. straight rebuying c. new-task buying d. reciprocity e. vendor analysis New-task buying situations require considerable […]

All firms attempt to maximize profits. a. True b. False You are about to launch a digital advertising startup. Your former marketing professor warns you to get the first element in the marketing strategy right because otherwise, your new company […]

Category killers are a type of limited-line retailer that offer huge selections and low prices in single product lines. a. True b. False The lumber that a carpenter purchases to make a table for a customer can be classified as […]

A multidomestic marketing approach brings the advantage of economies of scale to production and marketing activities. a. True b. False To be most effective, a firm’s social media marketing campaign should be wellstructured, and it should include a number of […]

The chief financial officer (CFO) of an automotive manufacturer is reviewing the revenue earned from the sale of all-terrain vehicles in South America. Because the selling price of the vehicles has been changed frequently, the CFO wanted to analyze the […]

The top marketing manager of your company has asked you to make recommendations about your sales representatives who make up the sales force for your business-to-business auto parts customers. These territories are geographically structured and the goal is to move […]

_____ is the process of collecting information about the external marketing environment to identify and interpret potential trends. a. environmental scanning b. environmental management c. competitive environment d. timebased competition e. economic environment f. demarketing g. consumerism h. marketing ethics […]

The terms “transportation” and “physical distribution” can be used interchangeably because these terms carry the same meaning. a. True b. False The nature of relationships between B2B marketers and their customers is similar to that of firms that market products […]

A firm is most likely to opt for a family brand to market its products when the products are: a. sold only to a single large retail chain to protect the manufacturer’s reputation. b. sufficiently different so as not to […]

At the second level of relationship marketing, buyers and sellers develop a dependence on one another that continues to grow over time. a. True b. False Horizontal conflict causes problem between different types of marketing intermediaries that handle similar products. […]

Carlos, CEO of Fresh Foods, wants a qualitative forecasting technique that is quick, inexpensive, and can be effectively used to forecast sales in the short run and for new product development. Which of the following techniques will best suit his […]

Marketers must constantly monitor their competitors’ products, prices, distribution, and promotional efforts because: a. competitors may be violating truthinadvertising laws. b. it can lower a firm’s command over the market price. c. it will help prevent indirect competition. d. firms […]

QR codes can be scanned only with the help of a dedicated QR code reader. a. True b. False Which of the following is true regarding leasing needed products from other organizations? a. It requires a high level of capital […]

An important advantage of personal selling is that it gives the customer the opportunity to try a product before making a purchase. a. True b. False The term “societal marketing” refers to buyer–seller communications in which the customer controls the […]

Jack does not buy his shoes from any company other than Unparalleled, a leading shoe manufacturer, because of the comfort they offer and their unique style features. Jack is in the brand insistence stage of brand loyalty. a. True b. […]

Which of the following is true of an IMC strategy? a. It begins with the organization’s goods and services. b. It sends product-focused messages. c. It views the parts of a promotional mix as isolated components. d. It begins with […]

Fastenal was one of the first business-to-business suppliers to offer vending machines or kiosks in manufacturing facilities to enable their customers’ employees to “purchase” supplies such as gloves and safety equipment including goggles, ear protection, and masks. This innovation enabled […]

The ability to adapt products to local preferences and culture is the key to success in foreign markets. a. True b. False How has the general shift from a manufacturing economy to a service economy in the United States affected […]

The term _____ refers to the turnover in a company’s customer base. a. strategic alliance b. relationship marketing c. cobranding d. frequency marketing e. value chain f. database marketing g. exponential smoothing h. customer relationship management i. trend analysis j. […]

TechnoMarket, a retailer of consumer electronics, has its branches worldwide in around 25 countries. The company is looking for a website that will allow it to communicate with its employees worldwide. The website should also enable the employees to access […]

Ebusiness is the most popular Web function, followed by communication. a. True b. False SimplyFyde Shopping’s website has an online catalog with the details of the products on offer. When customers pick their choices from the list, the items are […]

A pricing strategy that allows marketers to vary prices based on such factors as demand, even though the cost of providing those goods or services remains the same is called a. yield management b. break-even point c. supply analysis d. […]

Horch is the biggest manufacturer of consumer goods in Germany. The company segments its business customers into new and existing customer groups based on the stage of relationship between the company and the customer. This helps the company develop different […]

Which of the following can be categorized as a social media tool? a. A social news site b. A social networking site c. An app d. An online forum Direct mail and advertising campaigns are effective in identifying prospective customers. […]

It’s often less expensive to attract new customers than to market different products to existing customers. a. True b. False The term industrial distributor commonly refers to intermediaries in the business market that take title to the goods. a. True […]

Market segmentation has interested you ever since your first marketing course, and you want to work for the type of organization that uses this technique. This means you should avoid pursuing a job with: a. Retail business organizations b. Wholesale […]

When most of a firm’s costs are fixed over a wide range of outputs, the primary determinant of profitability will be the: a. control the firm can exercise over costs. b. amount of variable cost that can be recovered with […]