Archives: Quiz

An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal. A) rational B) structural C) emotional D) moral E) standard The first step of the business buying process is […]

In a(n) ________, the vast majority of people engage in simple agriculture and consume most of their output. A) raw material economy B) subsistence economy C) industrializing economy D) emerging economy E) industrial economy Subcultures include nationalities, religions, geographic regions, […]

If a company is a market leader in one category, and a market challenger or market nicher in other categories, it will follow ________ strategies for each category. A) different B) the same C) unique D) multiple E) complex A […]

The stage of the business buying process in which the chosen supplier(s) is given the final order is the ________ stage. A) performance review B) proposal solicitation C) order-routine specification D) vendor-managed inventory E) product specification Which of the following […]

Which of the following is most likely a fixed cost? A) sales representative commissions B) product distribution costs C) manufacturing input costs D) temporary worker salaries E) facility rental payments Failure to enter the current price into a retailer’s system […]

Marissa Hopkins, a hospital nurse, notices that the gurneys used in the hospital are not durable enough. She informed the hospital authorities about Grace Care Inc., a new company selling lightweight and durable gurneys. In this instance, Marissa played the […]

Mansfield Pharmaceuticals markets Zipro, an antibiotic. The firm has fixed costs of $1,000,000 and variable costs of $2 per bottle of 50 tablets priced at $10 per bottle. What is the break-even volume? A) 25,000 B) 55,000 C) 100,000 D) […]

Under ________, buyers share sales and inventory information directly with key suppliers who monitor and replenish the buyer’s stock automatically as needed. A) supplier selection B) proposal solicitation C) general need specification D) vendor-managed inventory E) procurement The relationship between […]

Which of the following statements is true of the selling concept? A) It requires minimum promotion efforts. B) It creates long-term, profitable customer relationships. C) It takes an outside-in perspective. D) It is typically practiced with unsought goods. E) It […]

________ allows consumers to gain additional information about a product through the use of a remote control. A) Telemarketing B) Kiosk marketing C) Podcasting D) Video conferencing E) Interactive television ________ are a specialized means of shipping petroleum, natural gas, […]

________ are useful articles imprinted with an advertiser’s name, logo, or message that are given as gifts to consumers. A) Rebates B) Cents-off deals C) Premiums D) Promotional products E) Sweepstakes Rex Steelworks makes steel sheets which the firm markets […]

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer’s environment? A) economic B) technological C) social D) political E) cultural For concept test, companies will frequently present […]

A company is guilty of ________ if the company forgets latent competitors and only focuses on current competitors. A) perfect competition B) self-competition C) Cournot competition D) competitor backlinking E) competitor myopia More and more, companies are shifting their brand […]

________ provides a complete analysis of the company’s situation. A) A SWOT analysis B) A marketing audit C) Regression analysis D) Return on marketing investment E) Marketing budget evaluation ________ marketing tailors brands and promotions to the needs and wants […]

Which of the following is a digital medium that is used by advertisers to reach consumers directly? A) smartphone B) direct mail C) newspapers D) billboards E) television Which of the following can help a company create direct procurement accounts […]

________ means adjusting the marketing strategy and mix elements to each international target market. A) Standardized global marketing B) Ambush marketing C) Adapted global marketing D) Mass marketing E) Whole channel viewing Which of the following is NOT part of […]

When sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia. At Price & Wallace Inc., a pharmaceuticals company, members of the sales force and marketing department tend to have disagreements when things […]

Which of the following is a type of identity theft that uses deceptive e-mails and fraudulent Web sites to fool consumers into revealing their personal data? A) bait-and-switch B) cyber spying C) viral marketing D) phishing E) spam A(n) ________ […]

A charitable trust’s appeal which states, “While you are trying to figure out what to get the man who has everything, don’t forget the man who has nothing” is an example of a(n) ________ appeal. A) structural B) awareness C) […]

________ refers to the standard that establishes the amount each salesperson should sell and how sales should be divided among the company’s products. A) Conditional sale B) A bill of sale C) A sales quota D) Prospecting E) Satisficing Different […]

The managers of Alfredo’s Pizza, a popular pizzeria in New York City, have been increasingly encouraging senior citizens to visit the pizzeria’s numerous outlets spread across the city. Anticipating a rise in the population of senior citizens in the area, […]

Since companies want to work together to attract customers, marketers do not need to practice partner relationship management. Online-only companies are more successful than omni-channel marketing companies. FALSE The difference between human needs and wants is that needs are not […]

The affordable method involves setting promotion budgets to match competitors’ outlays. Sales of products decline because of technological advances, shifts in consumer tastes, and increased competition. TRUE The federal government may prevent a company from adding products through acquisitions if […]

The competitive intelligence system of a company supplies key information to relevant decision makers about the company’s competitors. Product quality is harder to define and judge than service quality. FALSE The goal of supervision is to encourage salespeople to “work […]

A product’s position is the place it occupies relative to competitors’ products in consumers’ minds. Brand name products give buyers assurances of consistent quality. TRUE Local publics include consumer organizations, environmental groups, minority groups, and others. FALSE A group of […]

A company that makes marketing decisions by considering consumers’ wants and long-run interests, the company’s requirements, and society’s long-run interest is said to be practicing consumer-oriented marketing. Consumers can easily explain what influences their purchases. FALSE Although products that remain […]

A firm can obtain new products through acquisition or new product development efforts. Sellers must understand the ways that consumers in different countries think about and use certain products before planning a marketing program. TRUE Using a segmented marketing strategy, […]

Digital and traditional direct marketing forms must be blended into an integrated marketing communications program for best results. As baby boomers reach their peak earning and spending years, they become lucrative markets for financial services, travel, and entertainment. TRUE In […]

Nontariff trade barriers include restrictive product standards. Causal research involves sending observers to watch and interact with consumers in their natural environments. FALSE The first step in the selling process is preapproach—learning about an organization and its buyers. FALSE The […]

Direct marketing seldom occurs on a one-to-one, interactive basis. Profits drop during the growth stage of the PLC because per customer promotion costs are high. FALSE The macroenvironment consists of the factors close to the company that affect its ability […]

In segmented pricing, the difference in prices is based on differences in costs. The newer the buying task, and the more complex and costly the item, the lesser the amount of time the buyer will spend searching for suppliers. FALSE […]

Prices have a direct impact on a firm’s bottom line. Advertisements for prescription drugs often feature potential benefits and negative side effects that consumers may experience with use of the medication. These ads present two-sided arguments. TRUE In a retailer […]

A discount store buys at less-than-regular wholesale prices and charges consumers less than retail. Good marketing communications can speed the demise of a poor product. TRUE Psychographic segmentation divides buyers into different segments based on lifestyle or personality characteristics. TRUE […]

Intermodal transportation refers to the combination of two or more modes of transportation. Because of strict consumer privacy regulations, invasion of privacy is no longer a concern for the direct marketing industry. FALSE The affordable method of setting advertising budgets […]

In the general needs description of the buying process, the buyer describes the characteristics and quantity of the needed item. A product line consists of unrelated products that are sold to diverse customer groups. FALSE A specific communication task to […]

The demographic environment is of major interest to marketers because it involves people, and people make up markets. If Audi develops a new low-priced model for entry-level consumers in Europe, it would be an example of straight product extension. FALSE […]

Marketers drive traffic to the company Web sites solely through using other online and digital marketing tools. A market segment consists of consumers who respond in different ways to a given set of marketing efforts. FALSE When segmenting by user […]

Sequential product development has the advantage of not only being a team-oriented approach, but also of being faster in bringing products to market. Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population […]

Buying practices can differ among institutions of the same type. a. True b. False In a cold calling situation, the approach and presentation often take place at the same time. a. True b. False True The only inputs that affect […]

Kendra is the office manager for a large legal firm and performs a variety of functions for the office. She manages purchases of copying machines and printers and is responsible for placing orders for supplies such as toner cartridges and […]

During which of the following stages in the product lifecycle, do industry sales of the product level out? a. Introductory stage b. Growth stage c. Maturity stage d. Decline stage Charles Schwab, an equity investment company, will face the risk […]

A(n) _____ is a software program that allows online shoppers to compare the price of a particular product offered by several online retailers. a. wiki b. extranet c. encryption d. emarketing e. private exchange f. bot g. search marketing h. […]

_____ is a Webbased system that enables all types of organizations to improve the efficiency of their bidding and purchasing processes. a. Private exchange b. Electronic data interchange c. Extranet d. Eprocurement Products that can be produced, used, and disposed […]

The convenience goods and services that consumers constantly replenish to maintain a ready inventory are called _____. a. marketing mix b. specialty products c. product d. services e. convenience products f. impulse goods g. installations h. wholesalers i. business-to-business (B2B) […]

Wild Escape advertises jungle safaris, chimpanzee tracking, and gorilla tracking tours. This is an example of _____. a. form utility creation b. place marketing c. organization utility d. sports marketing The marketing concept focuses on the objective of achieving shortterm […]

Chris decides to proceed with a majority decision, even though the decision goes against his beliefs. Chris is exhibiting the Asch phenomenon in this scenario. a. True b. False Production, promotion, and reclamation of environmentally sensitive products is the basic […]

Marketers classify goods and services by considering the purchase patterns of the majority of buyers. a. True b. False Ethnographic studies involve researchers spending time studying culture. a. True b. False True A life insurance salesperson explaining the benefits of […]

A sponsor purchases access to the sponsored activity’s audience and the image associated with the activity. a. True b. False A company that practices differentiated marketing can generate more sales compared to those generated by undifferentiated marketing. a. True b. […]

Downstate Drug Company relies heavily on fear appeals in its advertising for prescription medications. As the new promotions director, you will soon advise the CEO to begin transitioning to different kinds of messages. Choose the argument(s) you are unlikely to […]

The process of determining an organization’s primary objectives and adopting courses of action that will achieve these objectives is known as _____. a. planning b. marketing planning c. strategic planning d. tactical planning e. cash cows f. first mover strategy […]