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The convenience goods and services that consumers constantly replenish to maintain a
ready inventory are called _____.
a. marketing mix
b. specialty products
c. product
d. services
e. convenience products
f. impulse goods
g. installations
h. wholesalers
i. business-to-business (B2B)
j. supplies
k. emergency goods
l. shopping products
m. component parts and materials
n. staples
o. product mix
p. product line
q. line extension
r. total quality management
s. product lifecycle
t. benchmarking
Direct selling is an important option for goods requiring extensive demonstrations in
persuading customers to buy.
a. True
b. False
A(n) _____ is a platform that allows users to post messages and hold conversations on
specified topics.
a. influencers
b. social networking sites
c. social media monitoring
d. app
e. online forum
f. demographics
g. social media tool
h. return on investment
i. microblog
j. social media marketing
k. social media
l. transparency
m. social media marketing plan
n. bookmarking site
o. social media strategist
p. social media analytics
q. social media platform
r. content marketing
s. social news site
t. QR codes
Nordstrom carefully combines defined product lines and services in an attempt to
convince consumers to expend considerable effort shopping at their stores. Nordstrom
can be regarded as a specialty retailer.
a. True
b. False
Data analysis companies work with other businesses to fine tune marketing strategies in
real time.
a. True
b. False
A frequent-flyer program usually announced by airlines is a form of purchasing
reinforcement.
a. True
b. False
Jonathan Grey, who has experience in graphics design, was hired by a firm to oversee
the look and feel of its Facebook page. Jonathan was most likely hired as a _____.
a. social media designer
b. copywriter
c. social media developer
d. brand manager
The Republic of Eastern Africa imposes a duty on imported goods to pay for
government expenditure. This is best described as a(n) _____.
a. protective tariff
b. revenue tariff
c. import quota
d. subsidy
Rigala.com is an online shopping store that sells a wide variety of products. The
company saves the shipping information of customers when they place orders to save
time during future purchases. The company sends an email to the customer after the
purchase of the product and provides a tracking number that allows them to track their
order. All these strategies have helped the company to increase the sale of their products
online. Which of the following features of online shopping is attracting consumers to
the website in the above scenario?
a. Access and convenience
b. Competitive pricing
c. Security
d. Personalized service
A customer shopping at Sports Authority for new running gear is assisted by a
salesperson in the shoe department. This is an example of inside selling.
a. True
b. False
Erica is a marketing researcher involved in improving retail store layouts. Erica would
like to know the order in which various types of products are purchased by customers.
Erica also wants to find out what type of assistance is required by the customers while
purchasing products. The best method for Erica to collect this data would be by:
a. observation.
b. telephonic surveys.
c. voluntary mail-back questionnaires.
d. Delphi technique.
Gatekeepers in the buying center affect the buying decision by determining which
individuals within the organization will be part of the buying process.
a. True
b. False
Which of the following business products would be classified as an installation?
a. Paper clips
b. Office filing cabinets
c. Liquid inkjet printers
d. Underground mining loaders
A salesperson assigned to answer the telephone and take orders or answer customers’
questions is involved in outbound telemarketing.
a. True
b. False
In which stage of a product's life cycle is the firm focused on establishing and fortifying
the product’s market position by encouraging brand loyalty?
a. decline stage
b. growth stage
c. rebirth stage
d. maturity stage
e. introduction stage
Caleb followed a friend's Facebook link to a CNN video featuring a story about a
political candidate. However, after about 30 seconds he stopped watching because prior
to the CNN video a _______ advertisement for Coca Cola was playing.
a. preroll
b. popup
c. display
d. banner
Which of the following is a sales promotion technique that places the manufacturer’s
name, address, and marketing message on useful articles that are then distributed to
target customers?
a. Sampling
b. Point-of-purchase advertising
c. Trade shows
d. Specialty advertising
General Services Administration is responsible for procuring goods and services for the
U.S. government’s Department of Defense.
a. True
b. False
SBUs in the category of _____ promise poor future prospects, and marketers should
withdraw from these businesses or product lines as quickly as possible.
a. planning
b. marketing planning
c. strategic planning
d. tactical planning
e. cash cows
f. first mover strategy
g. SWOT analysis
h. strategic window
i. marketing mix
j. product strategy
k. strategic business units
l. Porter’s Five Forces
m. marketing strategy
n. dogs
o. stars
p. annual growth rate
Which of the following is true of focus groups used by marketers to gather primary
data?
a. They elicit information from the customers through a question-and-answer format.
b. They allow participants to respond at their leisure.
c. They are typically used for measuring the success of a new product introduced in a
specific area.
d. They are valuable tool for exploratory research and development of new product
ideas.
The United States Internal Revenue Service is seeking to purchase new desk-top
computers for their offices in Washington, DC. They publish a request for proposals
which includes the specifications they are seeking regarding the number of units,
processing speed, size of hard drive space and monitor size and invite companies to
submit proposals. The company with the lowest price will be awarded the contract. This
is an example of
a. competitive bidding
b. negotiated procurement
c. blind purchasing
d. government bidding
A(n) _____ is a contractual agreement in which a wholesaler or retailer agrees to meet
the operational requirements of a manufacturer.
a. exporting
b. WTO
c. infrastructure
d. exchange rate
e. tariff
f. import quota
g. dumping
h. ISO certification
i. foreign licensing
j. multinational corporation
k. global marketing strategy
l. multidomestic marketing strategy
m. countertrade
n. related party trade
o. exchange control
p. customs union
q. CAFTA-DR
r. importer
s. embargo
t. franchise
In the absence of other cues, price is an important indicator of a product’s quality to
prospective purchasers.
a. True
b. False
The United States is the world’s largest exporter of goods and services followed by
China.
a. True
b. False
Technological advancement helps reduce prices and offers superior, costefficient
distribution methods.
a. True
b. False
Channel intermediaries that take title to goods they handle and then distribute these
goods to retailers, or business or B2B customers are known as _____.
a. marketing mix
b. specialty products
c. product
d. services
e. convenience products
f. impulse goods
g. installations
h. wholesalers
i. business-to-business (B2B)
j. supplies
k. emergency goods
l. shopping products
m. component parts and materials
n. staples
o. product mix
p. product line
q. line extension
r. total quality management
s. product lifecycle
t. benchmarking
A price quotation system that allows the buyer to deduct shipping expenses from the
cost of purchases is known as _____ pricing.
a. uniform-delivered
b. basing-point
c. freight absorption
d. FOB plant
Targeting consumers in specific global markets represents a challenge.
a. True
b. False
_____ refers to buyer and seller exchanges characterized by limited communications
and little or no ongoing relationships between the parties.
a. utility
b. buzz marketing
c. exchange process
d. seller’s market
e. buyer’s market
f. marketing myopia
g. social responsibility
h. relationship marketing
i. person marketing
j. place marketing
k. event marketing
l. organization marketing
m. interactive marketing
n. lifetime value of a customer
o. social marketing
p. onetoone marketing
q. strategic alliances
r. notforprofit organizations
s. ethics
t. mobile marketing
u. wholesalers
v. transactionbased marketing
Which of the following changes is seen as a result of a rise in households with only one
person?
a. Increase in apartment building developments
b. Decrease in the average size of new cars
c. Decrease in the marketing of vacations
d. Increase in single-serve food products
In transportation, a class rate is the standard rate for a specific commodity moving
between any pair of destinations.
a. True
b. False
A sales quota is often tied to the compensation system.
a. True
b. False
The cost of installations for business services is generally high because they tend to be
part of a company’s capital investment strategy.
Required:
Which of the following statements is true of installations?
a. Installations require a very long distribution channel.
b. Installations are the least significant business products.
c. The quality of the product is less of an issue for company executives.
d. Companies promote the sale of installations via extensive advertising campaigns.
e. Company executives spend a lot of time planning before they purchase installations.
Exchange control is an administrative barrier to international trade that:
a. puts a complete ban on the import of specified products.
b. supports domestic industry through grants of money or research support.
c. requires companies that export to sell foreign currencies to the central bank or other
foreign agency, and importers to buy foreign currencies from the same organization.
d. limits the number of units of products in certain categories that can cross a country’s
border for resale.
