Buying practices can differ among institutions of the same type.
a. True
b. False
In a cold calling situation, the approach and presentation often take place at the same
time.
a. True
b. False
The only inputs that affect a consumer’s purchasing decisions are those provided by his
or her psychological makeup.
a. True
b. False
_____________ are tiny interactive applications that Internet users can copy and add to
their own pages to play music, video, or slide shows
a. Popup ads
b. Web services
c. Podcasts
d. Widgets
e. Banner ads
