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_____ involves campaigns that encourage people to adopt beneficial behaviors such as
safe driving, eating more nutritious food, or improving the working conditions of
people half a world away.
a. environmental scanning
b. environmental management
c. competitive environment
d. timebased competition
e. economic environment
f. demarketing
g. consumerism
h. marketing ethics
i. social responsibility
j. green marketing
k. oligopoly
l. gross domestic product
m. planned obsolescence
n. inflation
o. socially responsible marketing
p. politicallegal environment
q. VoIP
r. discretionary income
s. antitrust
t. strategic alliance
A certain social networking corporation has the highest number of users in the social
networking industry. This is an example of the firm’s:
a. opportunity.
b. constraint.
c. strength.
d. threat.
A(n) _____ is a file that holds items the online shopper has chosen to buy.
a. wiki
b. extranet
c. encryption
d. emarketing
e. private exchange
f. bot
g. search marketing
h. electronic signature
i. phishing
j. blog
k. clickthrough rate
l. conversion rate
m. electronic shopping cart
n. firewall
o. eprocurement
p. vishing
q. spam
r. podcast
s. preroll video ad
t. engagement
Social media is not just for profitoriented companies. Notforprofit companies have
discovered a variety of effective uses for social media in their business models. For
example, nonprofits use social media to ___________ the public about a situation or
cause. They also use social media to _________ donations or other types of funding.
Most often, they will use social media to _________ an event for fundraising or
educational purposes.
a. interview; organize; record
b. motivate; consolidate; review
c. alert; return; schedule
d. educate; generate; promote
e. poll; distribute; broadcast
Businesses choose outsourcing as an alternative to making goods in-house or providing
in-house services when:
a. they want to reduce the amount of depreciation indicated on their books of account.
b. proprietary technology has the potential to raise security concerns.
c. conflicts arise between nonunion outside workers and in-house union employees.
d. the company needs to reduce costs to remain competitive.
The quadrant of the BCG market share/market growth matrix that represents both a
high market share and a high rate of market growth represents the:
a. cash cows.
b. innovators.
c. stars.
d. strivers.
Marco decided to write down all his expenses for one day. He had a lot of errands: he
filled his car with gas, and he did his grocery shopping for the week, including items to
host a TGIF party with beer, wine, and soda. Even though Marco is trying to cut down
on his smoking, he did buy a carton of cigarettes. Every time he paid a tax, he recorded
it, so his notes include both the words "sales tax" and "excise tax."
Required:
What is the difference between excise taxes and sales taxes?
a. Sales taxes are levied only on certain items in specific stores.
b. Excise taxes are calculated as a percentage of the base price.
c. Excise taxes can limit sales and reduce product demand.
d. Sales taxes are included in the base price of products.
e. Sales taxes and excise taxes are terms for the same levy.
A manufacturer of a well-known brand of cosmetics offering buyback allowances to its
retailers for a new line of lip color is an example of:
a. guerrilla marketing.
b. product placement.
c. trade promotion.
d. personal selling.
Developing a completely new product to take advantage of a unique foreign
opportunity is called product:
a. prototyping.
b. commercialization.
c. invention.
d. origination.
A full-service research supplier is a marketing research organization that performs all
the steps in the marketing research process for a client.
a. True
b. False
The growth of wireless technology has given rise to a new marketing strategy called
_____.
a. utility
b. buzz marketing
c. exchange process
d. seller’s market
e. buyer’s market
f. marketing myopia
g. social responsibility
h. relationship marketing
i. person marketing
j. place marketing
k. event marketing
l. organization marketing
m. interactive marketing
n. lifetime value of a customer
o. social marketing
p. onetoone marketing
q. strategic alliances
r. notforprofit organizations
s. ethics
t. mobile marketing
u. wholesalers
v. transactionbased marketing
In addition to the four forces of the Five Forces Model, which of the following
influences rivalry among competitors?
a. Decreased availability of information of competitors
b. Decreased consumption during a lull in the economy
c. Lack of differentiation between products
d. Lack of major differences in pricing strategies
Some Web pages display counters that measure the number of visits. These counters
can also measure the amount of time users spend on those sites.
a. True
b. False
You and your business partner own a chain of restaurants in the Midwest. You started
out with one restaurant over twenty years ago, and thru smart acquisitions, you now
own 35 establishments in the area. You are currently in discussions to buy a profitable
steakhouse in the Chicago area from an owner who is getting ready to retire. One of the
most important things you focus on when considering an acquisition is the customer
base of the acquisition target company. You want to make sure that you are buying a
business that has a loyal base of customers who have a long-term association with the
business. You have instructed your financial advisors to give extra consideration to the
quality and quantity of the customer base in their assessment of the business.
Given your acquisition strategy, which of the following metrics should you use to assess
the quality of the acquisition target’s customer base?
a. The company’s gross profit margin
b. The company’s return on investment
c. The company’s sales growth percent over the last five years
d. The average customer lifetime value
e. The company’s net income over the last five years
_____ is the amount of money people have to spend after buying necessities such as
food, clothing, and housing.
a. environmental scanning
b. environmental management
c. competitive environment
d. timebased competition
e. economic environment
f. demarketing
g. consumerism
h. marketing ethics
i. social responsibility
j. green marketing
k. oligopoly
l. gross domestic product
m. planned obsolescence
n. inflation
o. socially responsible marketing
p. politicallegal environment
q. VoIP
r. discretionary income
s. antitrust
t. strategic alliance
_____ is the process of collecting and using information for marketing decision making.
a. big data
b. exploratory research
c. secondary data
d. primary data
e. sampling
f. hypothesis
g. simple random sample
h. interpretative research
i. focus group
j. marketing decision support system
k. key performance indicator
l. predictive analytics
m. metrics
n. marketing research
o. quota sample
p. test marketing
q. cluster sample
r. data mining
s. convenience sample
t. controlled experiment
While implementing the strategy of category management, a category manager oversees
an entire product line and is responsible for the profitability of the product group.
a. True
b. False
Internet advertising includes banner ads, popup ads, and links listed with major search
engines.
a. True
b. False
Which of the following statements is true of category management?
a. Category managers are responsible for the profitability of their product groups.
b. Category managers help a retailer’s category buyer maximize sales for a particular
manufacturer’s product rather than the whole category.
c. Category managers are usually assigned to a single brand rather than each retail
chains.
d. Category managers are oriented toward mass market advertising, not in--store
merchandising.
Patients cannot sue a pharmaceutical company over the alleged defects of its products,
if the FDA has approved the use of the medication.
a. True
b. False
Providers can maintain inventories of their services.
a. True
b. False
The tagline used by Blue Jet cleaners, “Pay for Performance,” is an example of a
positioning strategy that is based on _____.
a. product homogeneity
b. product users
c. price/quality
d. competitors
A micropolitan statistical area is an area that:
a. includes a set a counties within an area of 1-million-plus population.
b. has a urban center of 50,000 or more inhabitants.
c. includes two or more primary metropolitan statistical areas.
d. has at least one town of 10,000 to 49,999 people.
The federal government has imposed strict regulations on food advertising for children
based on their nutritional standards.
a. True
b. False
Small manufacturers usually assign a category manager to each major channel such as
grocery stores or drugstores, instead of each retail chain.
a. True
b. False
Once a search for suppliers is completed and the company makes the suppliers aware of
its needs, the company will begin:
a. obtaining feedback from its customers.
b. notifying the distribution channels of the new product introduction.
c. acquiring and analyzing proposals.
d. selecting an order routine.
The expanded concept of marketing activities permeates all functions in businesses and
notforprofit organizations.
a. True
b. False
The product manager for a line of mousetraps informs the board of directors at the
company’s annual meeting that the product has been classified as a “dog” according to
the BCG market share/market growth matrix. This means the product:
a. requires a “go/no go” decision within the next several years.
b. has low market share of a highgrowth rate market.
c. should be withdrawn from the market or sold off as quickly as possible.
d. needs heavy investment to make it a star.
A(n) _____ sample is a nonprobability sample selected from among readily available
respondents.
a. quota
b. stratified
c. convenience
d. simple random
The manager of a retail furniture store desires to increase the number of prestige sales
of pieces handcrafted from natural materials. Which strategy should the manager use to
meet this sales objective?
a. place the pieces near the main entrance for customers to see first
b. identify an area near the cash registers where the pieces are displayed
c. stage an area on the floor in each room highlighting the pieces and their uses
d. place a sign on the door advertising environmentally friendly furniture for sale
e. provide customers with a marketing piece explaining the materials used to make the
items
Maintaining an artificially low price for a period of time leads consumers to expect it as
a customary feature of the product.
a. True
b. False
Discuss the NAFTA, CAFTA-DR, and FTAA.
In which of the following steps of the consumer decision-making process does the
marketer try to help prospective buyers identify and identify potential needs?
a. Search
b. Problem or opportunity recognition
c. Evaluation of alternatives
d. Postpurchase evaluation
Trade industries are a component of business markets that include:
a. manufacturers.
b. resellers.
c. end users.
d. services providers.
