Which of the following U.S. laws makes it illegal to bribe a foreign official in an
attempt to solicit new or repeat sales abroad?
a. The Securities Exchange Act
b. The Foreign Corrupt Practices Act
c. The Export Trading Company Act
d. The North American Free Trade Agreement
Some supermarkets now offer in-store bank branches, photography studios, and
Starbucks or Dunkin’ Donuts outlets. This is an example of:
a. Retail convergence
b. Scrambled merchandising
c. Hypermarkets
d. Supercenters
e. Direct marketing
Most companies today invest heavily in cyber security initiatives to be vigilant about
confidentiality and not allow consumer’s personal information or other data to
accidentally become available to unauthorized parties. The field of cyber security in this
context is related to which of the following ethical and legal issues?
a. respect privacy
b. be accountable
c. ensure workplace ethics
d. be honest
Bailee recently joined a direct sales company as an independent contractor and earns
20% on product sales. She’s excited about the opportunity to earn additional income by
using social media to market her products to friends. Recently, she was a top 10
producer and sold $1000 in product which translates to an extra $200 in income for
Bailee. The type of compensation Bailee receives from the company is called:
a. commission
b. salary
c. quota
d. incentive
Ayden is shopping at the local Costco on a Saturday afternoon and loves trying all the
product samples. He’s learned that he can usually try 5 to 7 different products while he’s
shopping in the store and the samples almost always taste great! He usually purchases
the sampled item because he likes the taste and knows that he’ll use it once he gets the
item home. What type of marketing technique is utilized by offering product samples?
a. shaping
b. subliminal perception
c. perceptual screens
d. motivations
Based on the Young & Rubicam’s BrandAsset Valuator model, _____ is a dimension of
brand personality that refers to a brand’s ability to stand apart from competitors.
a. knowledge
b. differentiation
c. relevance
d. competence
Maxwell has been promoted to an upperlevel management position at QVC. He will be
involved in matters relating to transportation media, order processing, and development
of marketing channels. Maxwell is involved in developing _____ strategies for the
marketing team.
a. product
b. distribution
c. promotional
d. test marketing
In essence, a department store is a series of limited-line and specialty stores under one
roof.
a. True
b. False
KitchenAid has established an electronic storefront so that its customers can purchase
mixers and accessories from its website. This establishment of electronic storefront is
likely to result in a _____ conflict between KitchenAid and its retailers.
a. vertical
b. horizontal
c. exclusive
d. tangential
The process of encoding data for security purposes is called _____.
a. wiki
b. extranet
c. encryption
d. emarketing
e. private exchange
f. bot
g. search marketing
h. electronic signature
i. phishing
j. blog
k. clickthrough rate
l. conversion rate
m. electronic shopping cart
n. firewall
o. eprocurement
p. vishing
q. spam
r. podcast
s. preroll video ad
t. engagement
When a manufacturer of toys uses its own fleet of trucks for transporting its products to
retail stores, it is using _____ carriers.
a. contract
b. common
c. regional
d. private
Procter and Gamble offers several varieties of Tide liquid detergent for high efficiency
washers. It recently added a “Sport” formulation plus Febreeze targeted to active
consumers who have noticed that sports apparel such as dri-fit shirts are difficult to
clean. The “Sport” formulation represents a(n):
a. line extension
b. product fabrication
c. novelty product
d. evolved product
The symptoms of a problem merely alert the marketer that a problem exists.
a. True
b. False
Which of the following buying center participants chooses a good or service, although
another person may have the formal authority to complete the sale?
a. Decider
b. Gatekeeper
c. Boundary spanner
d. Influencer
Opinion leaders are the first consumers to try new products and then share their
experience by word of mouth.
a. True
b. False
The term _____ refers to the visual components that contribute to the overall look of a
brand.
a. trade dress
b. brand preference
c. brand insistence
d. generic product
e. family brand
f. brand equity
g. product diversification
h. trademark
i. brand extension
j. consumer innovator
k. brand name
l. private brand
m. brand manager
n. universal product code (UPC)
o. cannibalization
p. product liability
q. captive brand
r. brand mark
s. line extension
t. label
Samsung has utilized _____ advertising to persuade smartphone buyers to choose
Samsung instead of Apple’s iPhone.
a. comparative
b. celebrity
c. reminder
d. institutional
The purchase of which of the following products will follow a syncratic pattern?
a. Health insurance
b. Shampoo
c. Lawnmower
d. Children’s clothes
The number of alternatives the consumer actually considers in the purchasing decision
is called the _____.
a. evoked set
b. consumer behavior
c. culture
d. reference group
e. Asch phenomenon
f. opinion leader
g. need
h. motive
i. perception
j. attitude
k. learning
l. subliminal perception
m. high-involvement purchase decision
n. closure
o. cognitive dissonance
p. routinized response behavior
q. shaping
r. perceptual screens
s. evaluative criteria
t. self-concept
Companies often reorganize their operations which might include layoffs, divestiture of
business units, or other decisions linked to their ability to maximize profitability. Which
dimension of social responsibility is related to a firm’s desire to maximize profits?
a. economic
b. legal
c. ethical
d. philanthropic
In the context of the sampling process, the universe is also known as the _____.
a. stratified group
b. population
c. cluster
d. quota
Members of Generation Y gravitate to activities that provide constant entertainment and
immediate gratification.
a. True
b. False
Wellwritten social media policies of a firm are consistent with its organizational culture
and values.
a. True
b. False
Global Solutions Inc., an IT firm, regularly organizes meetings for its stockholders to
update them on the firm’s performance and achievements. This is an example of:
a. guerrilla marketing.
b. sales promotion.
c. a product placement program.
d. a public relations program.
Markups are determined partly on the basis of marketers’ judgments of the amounts that
consumers will pay for a product.
a. True
b. False
The Internet has provided more power to customers to control the prices of goods and
services.
a. True
b. False
A well-defined problem allows the researcher to focus on securing the exact
information needed to solve the problem.
a. True
b. False
Paying universities for the use of their logo, team name, and mascot in advertising
products and services to their students is considered ethical.
a. True
b. False
Syncratic role is seen when partners independently make an equal number of purchase
decisions.
a. True
b. False
Transfer pricing becomes especially complex when the global market is involved
because:
a. shipping materials across national lines involves payment of duties and taxes, and
these become part of the total price of the goods.
b. issues of quality control can be serious, even when divisions of the same firm are
involved.
c. a firm with activities in several countries can use transfer pricing as a tax-avoidance
device and governments frown upon such activities.
d. the temperature and humidity differences between origins and destinations often
damage the products.
Which of the following factors is most likely to be included in political environment?
a. Inflation levels in different countries
b. Labor conditions in different countries
c. Exchange rate fluctuations in a country
d. Level of natural resources in a country