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The Russian government imposed a ban on the wines imported from Georgia, claiming
that heavy metals and pesticides were found in their products. The government also
claimed that the wine samples did not comply with their sanitary standards. This is an
example of a(n) _____.
a. revenue tariff
b. embargo
c. import quota
d. exchange control
Dr. Johnson is advising a sophomorelevel student about obtaining an entrylevel job in
social media marketing. Which of the following is most likely a recommendation that
Dr. Johnson would make?
a. gain experience through an internship
b. take courses in accounting
c. post Instagram and Facebook photos of her nights out at local bars
d. delete her Facebook page
Businesses follow a defined buying decision process in order to ensure the goods and
services they purchase will meet their organization’s needs. The process has multiple
stages; in one of the stages the business will consider a proposal usually given to them
in writing by a supplier. This stage may include competitive bidding depending on the
company. This proposal consideration takes place in which of the following stages of
the business buying decision process?
a. first stage
b. seventh stage
c. third stage
d. sixth stage
e. fifth stage
Which of the following is true of secondary data used in marketing research?
a. It is the data collected for a specific market study.
b. It provides richer and more detailed information compared to primary data.
c. It is usually collected and compiled by the investigator conducting the study.
d. It requires less time and is less expensive to gather.
MedicaPlus, a pharmaceutical company, is finding it difficult to track and locate slow
moving medicines. Pharmaceutical distributors have been complaining about the time it
takes for their orders to arrive. One technology that can be used effectively to shorten
this waiting period, locate, and track items easily is:
a. VoIP.
b. Logistics.
c. RFID.
d. GPS.
Which of the following is a disadvantage associated with product-line pricing?
a. It does not provide flexibility for making price changes on individual items.
b. It results in consumers having difficulty in making purchase decisions.
c. It is ineffective in differentiating between products.
d. It does not allow shoppers to choose desired price ranges.
Unfortunately, some of the bread used in your sandwich shop turned out to be stale.
Many customers complained by posting nasty comments online. Which of the following
responses is (are) appropriate?
a. Delete the comments.
b. Ignore the comments.
c. Delete comments that are obscene or profane.
d. Respond to the comments.
e. Respond only to comments from loyal customers.
You work for a local community garden and have been asked to showcase some of the
produce from the garden at the local mall. You decide to use nonprobability sampling to
identify study participants. As families walk into the mall, you stop them and ask them
to try the produce that you have grown in the garden to complete a survey on healthy
eating.
Which of the following is a potential drawback of using nonprobability sampling?
a. The sample is random.
b. Respondents may self-select into the study.
c. Nonprobablity sampling relies on objectivity.
d. Researchers find nonprobability sampling inconvenient.
e. Each participant has an equal chance of being selected into the study.
In marketing, _____ involves accepting an obligation to give equal weight to profits,
consumer satisfaction, and social wellbeing in evaluating a firm’s performance.
a. green washing
b. consumerism
c. social responsibility
d. demarketing
A tourism ad promoting Vermont as a winter holiday destination is an example of
product advertising.
a. True
b. False
Jiffy peanut butter is a favorite brand and is owned by the J.M. Smucker Company
since 2001 when it was purchased from Procter and Gamble. The J.M. Smucker
Company believes that peanut butter is universally enjoyed across the globe and does
not make any modifications to its marketing strategy when exporting to international
markets. Thus, the Jiffy packaging, product line and commercials are standardized with
the exception of providing translation in the local country's dominant dialect. The J.M.
Smucker Company is utilizing ________ strategy for Jiffy peanut butter.
a. global marketing
b. multidomestic marketing
c. holistic marketing
d. dominant marketing
The linkage between demand for a company’s output and its purchases of resources
such as machinery, components, supplies, and raw materials is referred to as a(n)
_____.
a. joint demand
b. versatile demand
c. inelastic demand
d. derived demand
Installations’ marketers typically focus their promotional efforts on employing highly
trained sales representatives, often with technical backgrounds.
a. True
b. False
A company can modify a strategy when its actual performance is not in line with
expected results by:
a. redefining the firm’s mission.
b. focusing exclusively on longrange strategic issues.
c. putting the marketing strategy into action and monitoring performance.
d. interpreting the mission, vision, and values of the company differently.
One of the functions of marketing channels is to facilitate searches by both buyers and
sellers.
a. True
b. False
Which of the following is an example of a specialty store?
a. A discount house
b. A hypermarket
c. A men’s shoe store
d. An off-price retailer
If a manufacturer offered an intermediary a percentage discount off the list price of
products it handled in exchange for performing certain wholesaling activities, this
would be classified as a:
a. cash rebate.
b. list price.
c. cumulative discount.
d. trade discount.
More than 90 percent of cereal is consumed at breakfast, but ads for Kellogg's Cracklin’
Oat Bran say that it tastes like oatmeal cookies and makes “a great snack anytime.”
Kellogg’s is implementing a strategy of _____ with this product.
a. market penetration
b. market development
c. product development
d. product diversification
Peach, a cosmetic company, sells its products only through some independent
representatives. To buy a Peach product, customers will have to contact a representative
and place an order for the products they need. This information indicates that Peach:
a. uses a direct selling strategy.
b. relies on channel captains to sell its products.
c. employs category managers to sell its products.
d. uses truck jobbers to sell its products.
A new product innovation that is consistent with the values and experiences of potential
adopters and attracts new buyers at a relatively rapid rate is said to have high _____.
a. complexity
b. observability
c. compatibility
d. transparency
Which of the following is true with regard to managing a social media marketing
campaign?
a. It does not require a flexible approach.
b. It does not require familiarity with, or knowledge about the company’s brand.
c. It requires knowledge of the benefits and drawbacks of the different social media
platforms.
d. It is damaging for a firm involved in managing a potential social media crisis to be
transparent.
Which of the following types of advertising is most likely to be used in the latter part of
the maturity stage and throughout the decline stage of the product lifecycle?
a. Informative advertising
b. Reminder advertising
c. Associative advertising
d. Persuasive advertising
The _____ is the blending of the four strategy elements—product, distribution,
promotion, and price—to fit the needs and preferences of a specific target market.
a. marketing mix
b. specialty products
c. product
d. services
e. convenience products
f. impulse goods
g. installations
h. wholesalers
i. business-to-business (B2B)
j. supplies
k. emergency goods
l. shopping products
m. component parts and materials
n. staples
o. product mix
p. product line
q. line extension
r. total quality management
s. product lifecycle
t. benchmarking
The marketing philosophy summarized by the phrase “a highquality product will sell
itself” is a characteristic of the _____ era.
a. production
b. sales
c. marketing
d. relationship
Dividing an overall market into homogeneous groups based on gender and age would
constitute demographic segmentation.
a. True
b. False
For the purpose of transfer pricing, any part of the organization to which revenue and
controllable costs can be assigned, such as a department, is referred to as a:
a. sales department.
b. revenue center.
c. controllable costs center.
d. profit center.
Jayden is a computer programmer who is employed for TekSystems. TekSystems
recruits programmers and other IT specialists to its company so they can fulfill needs on
a contract basis with Fortune 500 companies such as Allstate and Procter and Gamble.
TekSystems is utilizing _____ to place it's IT professionals within Fortune 500 firms for
a limited time to provide agreed-upon work products.
a. outsourcing
b. offshoring
c. nearshoring
d. job placement
Network marketing is a form of field selling in customers’ homes.
a. True
b. False
Your insurance firm depends on trained telemarketers to sell its policies. After a bad
experience with a call center overseas, the company has set aside a large space in its
headquarters which all its callers will use. Your firm is now engaged in:
a. Offshoring
b. Homeshoring
c. Backshoring
d. Tele-design
e. Tele-management
At specific mileage intervals, Capitol sends coupons to owners of their automobiles
offering discounts on repair services through the dealerships. Each repair visit is
overseen by a trained service representative, and the completed repairs are followed up
to ensure customer satisfaction. The attention given by the dealership is called _____.
a. scaling
b. screening
c. shaping
d. shadowing
