Archives: Quiz
978-1506358031 Test Bank Chapter 9 Part 2
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 39. In advance of building its second headquarters in the U.S., Amazon will likely hire a public relations team to build community relations. What is the team’s first […]
978-1506358031 Test Bank Chapter 9 Part 1
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 9: Corporate Social Responsibility and Community Relations Test Bank Multiple Choice 1. Nothing But Donut Holes, a specialty doughnut franchise, is donating 20% of all profits to […]
978-1506358031 Test Bank Chapter 8
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 8: Social Media and Emerging Technologies Test Bank Multiple Choice 1. Unlike traditional media, social media gives PR professionals 24/7 direct access to ______. a. publishers b. […]
978-1506358031 Test Bank Chapter 7
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 7: Media Relations in a Digital World Test Bank Multiple Choice 1. Cord cutting involves discontinuing which of the following? a. social media usage b. a newspaper […]
978-1506358031 Test Bank Chapter 6
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 6: PR Writing: Persuasive and Audience-Focused Test Bank Multiple Choice 1. What is the first question to ask before beginning to write a PR tactic? a. Why […]
978-1506358031 Test Bank Chapter 5
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 5: Implement Your Strategic PR/CSR Plan Test Bank Multiple Choice 1. Which statement best describes the overall purpose of the situation analysis in strategic PR? a. demonstrates […]
978-1506358031 Test Bank Chapter 4
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 4: Foundations in PR: Research and Theory Test Bank Multiple Choice 1. What is the first step in the public relations campaign process? a. developing a strategy […]
978-1506358031 Test Bank Chapter 3
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 3: Ethics and Law in Public Relations Test Bank Multiple Choice 1. A code of ethics for the PR profession serves which of the following functions? a. […]
978-1506358031 Test Bank Chapter 2
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 2: The History of Modern Public Relations Test Bank Multiple Choice 1. Which of the following contributed to the rise of press agentry in the 1800s? a. […]
978-1506358031 Test Bank Chapter 16
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 16: Global Public Relations and Public Diplomacy Test Bank Multiple Choice 1. Which of the following terms is used to describe strategic communications and actions carried out […]
978-1506358031 Test Bank Chapter 15
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 15: Public Affairs, Government Relations, and Political Communications Test Bank Multiple Choice 1. What communication focus does a public affairs professional have in common with a Public […]
978-1506358031 Test Bank Chapter 14 Part 2
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 a. Chandler Chicco Agency b. Spectrum c. GCI Health d. TogoRun 38. An organization that encourages its employees to talk about their employer on social media is practicing […]
978-1506358031 Test Bank Chapter 14 Part 1
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 14: Public Relations in Grassroots Organizations Test Bank Multiple Choice 1. What organization serves as a clearinghouse to support alliances between nonprofits and business? a. Nonprofit HR […]
978-1506358031 Test Bank Chapter 13 Part 2
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 d. promo 37. Based on information in the text, which of the following has been funded by the Entertainment Industry Foundation and its Stand Up to Cancer (SU2C) […]
978-1506358031 Test Bank Chapter 13 Part 1
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 13: Sports, Tourism, and Entertainment Test Bank Multiple Choice 1. PR activities related to sporting events and sports teams are primarily intended for which purpose? a. promoting […]
978-1506358031 Test Bank Chapter 12
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 12: Issues Management and Crisis Communication Test Bank Multiple Choice 1. Which of the following describes issues management? a. preparing for problems in advance b. analyzing historical […]
978-1506358031 Test Bank Chapter 11 Part 2
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 37. What is one of the principal differences between corporate communications and working in other settings? a. telling the company’s story to the financial community b. developing global […]
978-1506358031 Test Bank Chapter 11 Part 1
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 11: Corporate Communication and Reputation Management Test Bank Multiple Choice 1. Which institutions are examined in the Edelman Trust Barometer? a. NGOs, media, government, and business b. […]
978-1506358031 Test Bank Chapter 10
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 10: Employee Relations, Corporate Culture, and Social Responsibility Test Bank Multiple Choice 1. Which of the following is an internal communications task? a. motivating employees b. developing […]
978-1506358031 Test Bank Chapter 1
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 1: What Is Public Relations? Test Bank Multiple Choice 1. In the past, what was the primary focus of public relations? a. generating publicity b. educating the […]
978-1506351643 Test Bank Chapter 9
Chapter 9: Organizing Your Speech Test Bank Multiple Choice 1. How does organization affect a speech? a. It empowers the speech. b. It hinders the speech. c. It muddies the speech. d. It burdens the speech. 2. Creating a speech […]
978-1506351643 Test Bank Chapter 8
Chapter 8: Integrating Support Test Bank Multiple Choice 1. The primary use of ______ is to support specific points, to engage the audience. a. examples b. definitions c. analogies d. statistics 2. The primary use of ______ is to explain […]
978-1506351643 Test Bank Chapter 7
Chapter 7: Finding and Evaluating Research Test Bank Multiple Choice 1. An effective speech integrates in support of the speechmaker’s thesis a. an array of relevant research. b. only informal research. c. only formal research. d. only information from personal […]
978-1506351643 Test Bank Chapter 6
Chapter 6: Select a Topic and Purpose Test Bank Multiple Choice 1. Choosing the right topic means choosing a topic that is appropriate for all of the following EXCEPT a. you. b. your detractors. c. your audience. d. the occasion. […]
978-1506351643 Test Bank Chapter 5
Chapter 5: Analyzing and Adapting to the Audience Test Bank Multiple Choice 1. Your success as a speaker depends on all of the following EXCEPT a. reaching the audience. b. building your relationship with the audience. c. sharing your message […]
978-1506351643 Test Bank Chapter 4
Chapter 4: Listening Critically Test Bank Multiple Choice 1. Despite being our most frequent activity, ______is also one of our least developed skills. a. hearing b. listening c. speaking d. arguing 2. All of the following are stages of listening […]
978-1506351643 Test Bank Chapter 3
Chapter 3: Ethics and Public Speaking in a Global World Test Bank Multiple Choice 1. ______ is the recognition and valuing of difference. a. Cultural diversity b. Culture c. Audience diversity d. Audience culture 2. Winning public speakers practice certain […]
978-1506351643 Test Bank Chapter 27
Chapter 27: Answering Questions Test Bank Multiple Choice 1. The question-and-answer (Q&A) session a. plays an integral role in most business and professional talks. b. plays no role in most business and professional talks. c. plays a minimal roles in […]
978-1506351643 Test Bank Chapter 26
Chapter 26: Presenting Online Test Bank Multiple Choice 1. Which of the following is NOT true of online presentations? a. Uploading presentations online extends their life b. Presenting online constraints your presentation to a specific time and place c. Online […]
978-1506351643 Test Bank Chapter 25
Chapter 25: Speaking in College Courses Test Bank Multiple Choice 1. In every class in which an oral presentation is assigned, students need to define all of the following EXCEPT a. the purpose of the assignment. b. the professor’s expectations. […]
978-1506351643 Test Bank Chapter 24
Chapter 24: Storytelling Test Bank Multiple Choice 1. Which of the following is NOT true of effective stories? a. They can pass on understandings and dreams. b. They are often a bit dry. c. They can help bridge barriers. d. […]
978-1506351643 Test Bank Chapter 23
Chapter 23: Business and Professional Speaking Test Bank Multiple Choice 1. Speaking ability influences all of the following EXCEPT a. whether you get the job you want. b. whether you hold onto the position. c. whether you advance in your […]
978-1506351643 Test Bank Chapter 22
Chapter 22: Special Occasion Speeches Test Bank Multiple Choice 1. Which of the following is rarely a function of a special occasion speech? a. To celebrate b. To entertain c. To inspire an audience d. To inform an audience 2. […]
978-1506351643 Test Bank Chapter 21
Chapter 21: Planning and Presenting in Groups Test Bank Multiple Choice 1. All of the following characterize a small group EXCEPT a. a limited number of people. b. communication over a period of time. c. communication through electronic media. d. […]
978-1506351643 Test Bank Chapter 20
Chapter 20: Methods of Persuasion Test Bank Multiple Choice 1. According to the Greek philosopher Aristotle, what makes one person more persuasive than another are all of the following EXCEPT a. ethos. b. pathos. c. logos. d. mythos. 2. Ethos […]
978-1506351643 Test Bank Chapter 2
Chapter 2: Give Your First Speech Test Bank Multiple Choice 1. Which of the following is NOT one of the four “key plays” to delivering your first speech? a. Topic selection b. Speech development, support, and organization c. Practice and […]
978-1506351643 Test Bank Chapter 19
Chapter 19: Prepare to Persuade Test Bank Multiple Choice 1. ______ and change characterize our lives. a. Choice b. Chance c. Clarity d. Commodity 2. The positions we take on the issues of the day and our efforts to convince […]
978-1506351643 Test Bank Chapter 18
Chapter 18: Speak to Inform Test Bank Multiple Choice 1. Categories in which informative speech are divided include all of the following EXCEPT a. speeches about objects and ideas. b. speeches about people and events. c. speeches about processes and […]
978-1506351643 Test Bank Chapter 17
Chapter 17: Using Presentation Aids Test Bank Multiple Choice 1. Today’s audiences are more attuned to messages that have ______ appeal than to ones appealing solely to their ears. a. visual b. physical c. humorous d. logical 2. The purpose […]
978-1506351643 Test Bank Chapter 16
Chapter 16: Physical Aspects of Delivery Test Bank Multiple Choice 1. Which of the following is NOT a way your audience can respond nonverbally? a. Smiling or frowning b. Eyes looking at you or away c. Heads nodding in agreement […]
978-1506351643 Test Bank Chapter 15
Chapter 15: The Speaker’s Voice Test Bank Multiple Choice 1. Audience members are better able to concentrate on what you have to say when a. they are attracted by the sound of your voice. b. they are distracted by the […]
978-1506351643 Test Bank Chapter 14
Chapter 14: Styles of Delivery Test Bank Multiple Choice 1. Poor delivery of a speech a. does not affect good ideas. b. kills good ideas. c. enhances good ideas. d. creates new ideas. 2. A well-delivered speech accomplishes all of […]
978-1506351643 Test Bank Chapter 13
Chapter 13: Wording the Speech Test Bank Multiple Choice 1. All of the following are wrong choices of words that contribute to audience’s boredom or confusion during your speech, EXCEPT a. words that lack vividness. b. words that are difficult […]
978-1506351643 Test Bank Chapter 12
Chapter 12: Concluding Your Speech Test Bank Multiple Choice 1. Which of the following is NOT true regarding the conclusion to a speech? a. It can drive home the message of the speech. b. It is less important than the […]
978-1506351643 Test Bank Chapter 11
Chapter 11: Introducing Your Speech Test Bank Multiple Choice 1. When do audience members generally begin to form their impressions of both the speaker and the speech? a. After the first piece of evidence b. At the end of the […]
978-1506351643 Test Bank Chapter 10
Chapter 10: Outlining Your Speech Test Bank Multiple Choice 1. An outline helps you with all of the following EXCEPT a. organizing your ideas. b. clarifying your ideas. c. assessing the relationships among your ideas. d. developing the visual aids […]
978-1506351643 Test Bank Chapter 1
Chapter 1: Public Speaking and You: Building Confidence Test Bank Multiple Choice 1. The idea of providing students with a “playbook” implies that to be an effective public speaker you need a. athletic ability. b. a game plan. c. natural […]
978-1305968356 Test Bank Chapter 9
38 CHAPTER 9 PROJECTING FINANCIAL STATEMENTS True-False Questions F. 1. Long-term financial planning begins with a forecast of annual working capital needs. building value, obtaining additional financing, and examining exit opportunities. T. 3. Forecasting for firms with operating histories is […]
978-1305968356 Test Bank Chapter 8
52 CHAPTER 8 SECURITIES LAW CONSIDERATIONS WHEN OBTAINING VENTURE FINANCING True-False Questions T. 1. The securities Exchange act of 1934 provides for the regulation of securities exchanges and over–the-counter markets. excludes them from using some of the registration exemptions originating […]
978-1305968356 Test Bank Chapter 7
45 CHAPTER 7 TYPES AND COSTS OF FINANCIAL CAPITAL True-False Questions F. 1. The accounting emphasis on accrued revenue and expenses and depreciation is the same emphasis as that of finance managers. the required capital gains to complement dividends. However, […]