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Instructor Resource
Page, Introduction to Strategic Public Relations, 1e
SAGE Publishing, 2019
Chapter 13: Sports, Tourism, and Entertainment
Test Bank
Multiple Choice
1. PR activities related to sporting events and sports teams are primarily intended for
which purpose?
a. promoting fantasy leagues
b. turning viewers into fans
c. balancing network programs
d. educating viewers about rules
2. Cameron works in the communications department of the Seattle Seahawks football
team. In his job, he develops and maintains strong relationships with sports writers and
broadcasters, compiles media kits with team statistics, and provides content for the
Seahawks’ website. Which of the following is most likely Cameron’s job title?
a. creative director
b. media planner
c. strategist
d. publicist
3. Which of the following is a task performed by a sports information director?
a. negotiating contracts with players
b. writing feature articles about players
c. developing team logos and apparel
d. creating advertisements for the team
4. Conner works as a publicist for the San Antonio Spurs, an NBA team. Which of the
following would be one of Conner’s job tasks?
a. compiling media kits with player statistics
b. selling season tickets on the team website
c. developing artwork for billboards and print ads
d. providing input about the team roster
5. PR departments for professional sports teams typically use Facebook, Twitter, and
Instagram for which purpose?
a. booking player appearances
b. organizing team events
c. attracting collegiate athletes
d. interacting with team fans
6. Which of the following enable the PR department of a sports team to engage with
fans?
a. daily press kits
b. social media platforms
c. fantasy sports leagues
d. player and team websites
7. The firm that makes and sells X-ERT, a new energy bar, wants to build awareness of
the product through PR efforts. Which of the following would likely accomplish this goal?
a. offering coupons for X-ERT in local newspapers
Instructor Resource
Page, Introduction to Strategic Public Relations, 1e
SAGE Publishing, 2019
b. tracking the sales of X-ERT through online retailers
c. developing strong relationships with X-ERT channel members
d. partnering with professional athletes to promote X-ERT
8. Speedy Shoes, an athletic footwear company, provided $80,000 to the Chicago
Marathon. The company name will appear on the back of t-shirts provided to marathon
participants. Which term describes this PR activity?
a. product endorsement
b. corporate sponsorship
c. retail placement
d. venue sponsorship
9. Which of the following tasks are performed by PR departments at universities with
nationally ranked football programs?
a. negotiating contracts with professional teams
b. developing campaigns for Heisman candidates
c. concealing information about player scandals
d. working with the NCAA to set game schedules
10. Firms such as Under Armour, Nike, and Adidas have PR campaigns connected to
celebrity athletes to ______.
a. form corporate sponsorships
b. publicize their CSR activities
c. generate positive brand images
d. reduce advertising expenses
11. What is the benefit of a sports apparel company providing a university sports team
with uniforms?
a. interacting with team fans
b. generating brand recognition
c. promoting its CSR efforts
d. engaging with sports celebrities
12. By quickly and honestly addressing a sports team’s crisis or scandal, a PR
professional is able to accomplish which of the following?
a. maintain public support
b. reduce monetary penalties
c. prevent a litigation crisis
d. cover up the incident
13. What is the function of a PR professional whose client, a professional athlete,
behaves badly?
a. directing the media to investigate other professional athletes
b. denying the facts of the incident to reduce media investigations
c. issuing false statements from the client to minimize damage
d. emphasizing the positive aspects and actions of the client
14. Which statement about the naming rights for athletic venues is true?
a. Few MLB venues have corporate names.
b. Corporate naming rights are permanent.
c. Most NFL venues are named for a corporation.
d. League venues have equivalent naming rights fees.
15. Which type of business is considered the worst for sports venue names?
a. fast-food
b. communications
c. automobile
d. electronics
16. According to a 2015 report by the World Economic Forum, which industry accounts
for almost 10% of the world’s gross domestic product and is expected to employ more
than 10% of the world’s workforce by 2022?
a. agriculture
b. tourism
c. entertainment
d. chemical
17. Which statement about the tourism industry is true?
a. Tourism accounts for one-fourth of GDP in the U.S.
b. Tourism is the largest industry and employer in the world.
c. Tourism has grown slowly since the economic recession.
d. Tourism is a key source of revenue in developing countries.
18. What is the primary goal of the tourism industry?
a. spreading goodwill
b. developing relationships
c. attracting visitors
d. creating experiences
19. Which PR tactic is increasingly used to attract tourists to a destination?
a. developing video news releases
b. placing articles in magazines
c. creating printed travel brochures
d. providing social media content
20. The Coleman PR Group has been hired to promote the Rocky Top Marathon, which
will take place in six months. Which of the following should be the first step the agency
takes to promote the event?
a. working with local motels to participant discounts
b. creating a website with a schedule and course map
c. assembling goodie bags for participating runners
d. writing news stories about the history of the race
21. What is the most effective way to use YouTube to promote a country music festival?
a. showing videos from previous festivals
b. providing festival schedule updates
c. answering questions about musicians
d. updating visitors about parking
22. The PR team for a three-day film festival in Cincinnati needs to update potential
visitors about schedule additions and changes. Which social media platform would be
most appropriate for this goal?
a. YouTube
b. Snapchat
c. Tumblr
d. Twitter
23. The Daytona 500, a NASCAR motor race, runs over a one-week period in February.
What is the first step the Daytona 500 PR team should take to promote the event?
a. forming partnerships with Daytona hotels and restaurants
b. establishing a website and Facebook page to attract racing fans
c. setting up kiosks around Daytona with information for visitors
d. creating a race blog that will be updated hourly with race results
24. The PR team for the Bixby County Annual Food and Wine Festival wants to
encourage interaction among festival visitors, potential visitors, and the PR team. The
team also needs to be able to provide festival hours, ticket prices, and parking
information. Which social media platform would be most appropriate for these
objectives?
a. YouTube
b. Instagram
c. Twitter
d. Facebook
25. Which term refers to environmentally responsible travel to natural areas that
promote conservation and provide for beneficially active socioeconomic involvement of
local peoples?
a. greenwashing
b. staycation
c. ecotourism
d. green tourism
26. Which of the following illustrates ecotourism?
a. staying at a Costa Rican hotel that conserves water
b. hiking in Botswana to see elephants and hippos
c. taking a helicopter over a Hawaiian volcano
d. backpacking and camping in Yellowstone National Park
27. Which term refers to a radio broadcast made from outside a radio studio?
a. spot
b. relay
c. promo
d. remote
28. Which term refers to actors, musicians, designers, authors, and models?
a. celebrities
b. talent
c. entertainers
d. content producers
29. Which term refers to films, TV programs, video games, and magazines?
a. media relations
b. publicity
c. media products
d. general entertainment
30. Which term refers to filmmakers, publishing companies, and music studios?
a. content producers
b. brand developers
c. directors
d. publicists
31. The home stadium of the Miami Dolphins was once known as Joe Robbie Stadium
but is now called Hard Rock Stadium. Which PR activity by the Hard Rock Cafe
organization does this example best illustrate?
a. positioning a product
b. sponsoring an event
c. purchasing naming rights
d. engaging in media relations
32. The Fiesta Bowl, a college football bowl game, takes place every year at the
University of Phoenix Stadium. Since 2016, the game has been known as the
PlayStation Fiesta Bowl, but it has previously been known as the Vizio Fiesta Bowl and
the Tostitos Fiesta Bowl. Which PR tactic has been employed by PlayStation, Vizio, and
Tostitos?
a. product endorsement
b. corporate sponsorship
c. product placement
d. naming rights ownership
33. What is the purpose of most radio station remotes?
a. driving listeners to a location
b. sponsoring a charity event
c. using multiplatform media
d. integrating a message
34. Dave, the DJ for KXYZ Radio, is broadcasting his morning show from the local
library which is holding a community blood drive run by the American Red Cross. What
is most likely the goal of Dave’s broadcast today?
a. promoting reading events at the library
b. drawing listeners to the library to donate blood
c. providing merchandise to blood drive volunteers
d. describing the benefits of donating blood regularly
35. Dave, the DJ for KXYZ Radio, is broadcasting his morning show from the local
library, which is holding a community blood drive run by the American Red Cross.
Which term describes Dave’s activity?
a. satellite
b. word-of-mouth
c. remote
d. promo
36. Dave, a DJ for KXYZ Radio, has a morning broadcast called “Drive Time.” On
today’s show, Dave interviews Blake Shelton, a country music singer-songwriter. After
the interview, the station records Blake making the following statement: “This is Blake
Shelton, and I love Drive Time on KXYZ Radio.” Which term describes Blake’s
recording?
a. press release
b. commercial
c. remote
