Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 1st Edition

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 1: What Is Public Relations? Test Bank Multiple Choice 1. In the past, what was the primary focus of public relations? a. generating publicity b. educating the public c. influencing media behavior d. driving business

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 10: Employee Relations, Corporate Culture, and Social Responsibility Test Bank Multiple Choice 1. Which of the following is an internal communications task? a. motivating employees b. developing PR campaigns c. creating press releases d.

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 11: Corporate Communication and Reputation Management Test Bank Multiple Choice 1. Which institutions are examined in the Edelman Trust Barometer? a. NGOs, media, government, and business b. education, hospitals, and government c. military, education,

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Ans: D Learning Objective: 11.3: Illustrate how social responsibility enhances corporate communications. Cognitive Domain: Comprehension Answer Location: Corporate Communications and Corporate Social Responsibility (CSR) Difficulty Level: Medium Ans: D Learning Objective: 11.3: Illustrate how social responsibility enhances

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 12: Issues Management and Crisis Communication Test Bank Multiple Choice 1. Which of the following describes issues management? a. preparing for problems in advance b. analyzing historical trends c. monitoring customer needs and wants

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 13: Sports, Tourism, and Entertainment Test Bank Multiple Choice 1. PR activities related to sporting events and sports teams are primarily intended for which purpose? a. promoting fantasy leagues b. turning viewers into fans

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 d. promo Ans: D Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies. Cognitive Domain: Comprehension Answer Location: Entertainment Public Relations--Publicity and

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 14: Public Relations in Grassroots Organizations Test Bank Multiple Choice 1. What organization serves as a clearinghouse to support alliances between nonprofits and business? a. Nonprofit HR b. NSPRA c. Engage for Good d.

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 a. Chandler Chicco Agency b. Spectrum c. GCI Health d. TogoRun Ans: D Learning Objective: 14.2: Review the scope of health communication and its need for specialized content. Cognitive Domain: Knowledge Answer Location: Health Communication Difficulty Level:

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 15: Public Affairs, Government Relations, and Political Communications Test Bank Multiple Choice 1. What communication focus does a public affairs professional have in common with a Public Information Officer? a. organization-to-government b. citizen-to-government c.

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 16: Global Public Relations and Public Diplomacy Test Bank Multiple Choice 1. Which of the following terms is used to describe strategic communications and actions carried out by organizations to build and maintain relationships

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 2: The History of Modern Public Relations Test Bank Multiple Choice 1. Which of the following contributed to the rise of press agentry in the 1800s? a. growth of the newspaper industry b. support

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 3: Ethics and Law in Public Relations Test Bank Multiple Choice 1. A code of ethics for the PR profession serves which of the following functions? a. providing standards for decision making b. identifying

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 4: Foundations in PR: Research and Theory Test Bank Multiple Choice 1. What is the first step in the public relations campaign process? a. developing a strategy b. conducting research c. determining objectives d.

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 5: Implement Your Strategic PR/CSR Plan Test Bank Multiple Choice 1. Which statement best describes the overall purpose of the situation analysis in strategic PR? a. demonstrates your understanding of the company or industry

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 6: PR Writing: Persuasive and Audience-Focused Test Bank Multiple Choice 1. What is the first question to ask before beginning to write a PR tactic? a. Why are you writing? b. When is the

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 7: Media Relations in a Digital World Test Bank Multiple Choice 1. Cord cutting involves discontinuing which of the following? a. social media usage b. a newspaper subscription c. internet surfing d. a cable

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 8: Social Media and Emerging Technologies Test Bank Multiple Choice 1. Unlike traditional media, social media gives PR professionals 24/7 direct access to ______. a. publishers b. gatekeepers c. target audiences d. client databases

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 9: Corporate Social Responsibility and Community Relations Test Bank Multiple Choice 1. Nothing But Donut Holes, a specialty doughnut franchise, is donating 20% of all profits to Doctors Without Borders as sponsorship for surgeries

Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Cognitive Domain: Comprehension Answer Location: Community Relations and Corporate Social Responsibility Difficulty Level: Easy Cognitive Domain: Comprehension Answer Location: Community Relations and Corporate Social Responsibility Difficulty Level: Easy Cognitive Domain: Comprehension Answer Location: Community Relations