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978-1506358031 Test Bank Chapter 1
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 1: What Is Public Relations? Test Bank Multiple Choice 1. In the past, what was the primary focus of public relations? a. generating publicity b. educating the […]
978-1506358031 Test Bank Chapter 10
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 10: Employee Relations, Corporate Culture, and Social Responsibility Test Bank Multiple Choice 1. Which of the following is an internal communications task? a. motivating employees b. developing […]
978-1506358031 Test Bank Chapter 11 Part 1
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 11: Corporate Communication and Reputation Management Test Bank Multiple Choice 1. Which institutions are examined in the Edelman Trust Barometer? a. NGOs, media, government, and business b. […]
978-1506358031 Test Bank Chapter 11 Part 2
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 37. What is one of the principal differences between corporate communications and working in other settings? a. telling the company’s story to the financial community b. developing global […]
978-1506358031 Test Bank Chapter 12
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 12: Issues Management and Crisis Communication Test Bank Multiple Choice 1. Which of the following describes issues management? a. preparing for problems in advance b. analyzing historical […]
978-1506358031 Test Bank Chapter 13 Part 1
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 13: Sports, Tourism, and Entertainment Test Bank Multiple Choice 1. PR activities related to sporting events and sports teams are primarily intended for which purpose? a. promoting […]
978-1506358031 Test Bank Chapter 13 Part 2
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 d. promo 37. Based on information in the text, which of the following has been funded by the Entertainment Industry Foundation and its Stand Up to Cancer (SU2C) […]
978-1506358031 Test Bank Chapter 14 Part 1
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 14: Public Relations in Grassroots Organizations Test Bank Multiple Choice 1. What organization serves as a clearinghouse to support alliances between nonprofits and business? a. Nonprofit HR […]
978-1506358031 Test Bank Chapter 14 Part 2
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 a. Chandler Chicco Agency b. Spectrum c. GCI Health d. TogoRun 38. An organization that encourages its employees to talk about their employer on social media is practicing […]
978-1506358031 Test Bank Chapter 15
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 15: Public Affairs, Government Relations, and Political Communications Test Bank Multiple Choice 1. What communication focus does a public affairs professional have in common with a Public […]
978-1506358031 Test Bank Chapter 16
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 16: Global Public Relations and Public Diplomacy Test Bank Multiple Choice 1. Which of the following terms is used to describe strategic communications and actions carried out […]
978-1506358031 Test Bank Chapter 2
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 2: The History of Modern Public Relations Test Bank Multiple Choice 1. Which of the following contributed to the rise of press agentry in the 1800s? a. […]
978-1506358031 Test Bank Chapter 3
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 3: Ethics and Law in Public Relations Test Bank Multiple Choice 1. A code of ethics for the PR profession serves which of the following functions? a. […]
978-1506358031 Test Bank Chapter 4
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 4: Foundations in PR: Research and Theory Test Bank Multiple Choice 1. What is the first step in the public relations campaign process? a. developing a strategy […]
978-1506358031 Test Bank Chapter 5
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 5: Implement Your Strategic PR/CSR Plan Test Bank Multiple Choice 1. Which statement best describes the overall purpose of the situation analysis in strategic PR? a. demonstrates […]
978-1506358031 Test Bank Chapter 6
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 6: PR Writing: Persuasive and Audience-Focused Test Bank Multiple Choice 1. What is the first question to ask before beginning to write a PR tactic? a. Why […]
978-1506358031 Test Bank Chapter 7
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 7: Media Relations in a Digital World Test Bank Multiple Choice 1. Cord cutting involves discontinuing which of the following? a. social media usage b. a newspaper […]
978-1506358031 Test Bank Chapter 8
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 8: Social Media and Emerging Technologies Test Bank Multiple Choice 1. Unlike traditional media, social media gives PR professionals 24/7 direct access to ______. a. publishers b. […]
978-1506358031 Test Bank Chapter 9 Part 1
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 Chapter 9: Corporate Social Responsibility and Community Relations Test Bank Multiple Choice 1. Nothing But Donut Holes, a specialty doughnut franchise, is donating 20% of all profits to […]
978-1506358031 Test Bank Chapter 9 Part 2
Instructor Resource Page, Introduction to Strategic Public Relations, 1e SAGE Publishing, 2019 39. In advance of building its second headquarters in the U.S., Amazon will likely hire a public relations team to build community relations. What is the team’s first […]