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Instructor Resource
Page, Introduction to Strategic Public Relations, 1e
SAGE Publishing, 2019
d. promo
37. Based on information in the text, which of the following has been funded by the
Entertainment Industry Foundation and its Stand Up to Cancer (SU2C) initiative?
a. videos about celebrity cancer survivors
b. celebrity PSAs about smoking risks
c. clinics for overcoming nicotine addiction
d. anti-smoking billboards with sports stars
38. The #NoFoodWasted campaign was initiated by ______.
a. NBC Universal
b. Sony Picture Entertainment
c. American Red Cross
d. 21st Century Fox
39. What role did food trucks play in the #NoFoodWasted campaign?
a. providing free meals to homeless children and adults
b. creating dishes from food that was normally thrown away
c. raising funds by selling recipes for dishes made from scraps
d. developing healthy, organic dishes on a limited budget
40. Which of the following primarily facilitated the #NoFoodWasted campaign?
a. remote radio broadcasts
b. digital and social media
c. mass media commercials
d. celebrity press conferences
41. Sport Sox is a new company that makes comfortable, breathable socks for runners.
The owners of the firm want to use PR to make the targeted audience aware of Super
Sox. Which of the following activities would be most effective?
a. creating a video news release
b. sponsoring a local marathon
c. placing an ad in a running magazine
d. buying naming rights to a stadium
42. If a university has two swimmers who have qualified for the Olympics, what would
be a likely task of the university’s PR department?
a. negotiating contracts with swim apparel firms
b. writing feature articles about the swimmers
c. arranging the travel schedules of the swimmers
d. working with the NCAA to clarify swimming rules
43. Which of the following worsened Penn State’s reputation after the Jerry Sandusky
scandal was publicized?
a. the media failing to present the case honestly
b. athletes hiding information from coaches
c. victims communicating directly with the press
d. the university attempting to cover up the situation
44. The actions of Maria Sharapova and Ryan Lochte both resulted in which of the
following?
a. losing endorsement deals
b. being fined by the NCAA
c. establishing foundations
d. acquiring more sponsors
45. According to the text, why does Northwestern University promote the volunteer
efforts of its student athletes?
a. to attract corporate sponsors
b. to fulfill program requirements
c. to build community awareness
d. to facilitate two-way communication
46. Ecotourism involves environmentally responsible travel to which of the following?
a. regions that are minimally developed
b. outdoor areas that encourage activity
c. natural habitats that promote conservation
d. hotels that are committed to sustainability
47. What is a benefit of buying the naming rights to an athletic venue?
a. receiving both onsite and offsite name mentions
b. eliminating the risk of negative associations
c. holding the naming rights permanently
d. being an inexpensive PR investment
48. Colleen and her family decide that their budget is too tight to afford a summer
vacation. Instead, the family visits free concerts in the park, takes day trips to nearby
zoos, and spends time in the neighborhood pool. Which of the following does this
situation describe?
a. staycation
b. ecotourism
c. conservation
d. virtual tourism
49. Andrea recently returned from a one-week trip to Antarctica that involved
snowshoeing to see and photograph penguin colonies up close. Which term describes
Andrea’s trip?
a. green tourism
b. ecotourism
c. global tourism
d. sustainable tourism
50. PR professionals must clarify which of the following when promoting ecotourism?
a. Which social media sites promote environmentalism?
b. How local agencies protect the environment?
c. Where tourists should make charitable donations?
d. How visitors should respect the environment?
True/False
1. Soccer, football, baseball, and other sports are the most frequently watched events
on television around the world.
2. Currently, less than half of all venues for NFL and MLB teams are sponsored by
corporations, but athletic stadium sponsorship is a growing area of PR.
3. Tourism is one of the fastest-growing business sectors in the world.
4. Although social media is useful in most areas of PR, the tourism industry relies
primarily on traditional tactics such as vacation brochures and feature stories in travel
magazines.
5. Vacationing at a hotel that encourages guests to reuse towels and that reduces water
and electricity usage is a form of ecotourism.
6. In the last few years, tourism to Greece has increased due in part to PR efforts that
have emphasized how the financial crisis in Greece makes travel to the country
affordable.
7. Publicists are responsible for arranging personal appearances and TV interviews for
celebrities.
8. Actors, fashion models, and recording artists are considered content producers.
9. Surveys indicate that the best sports arena and stadium names are ones that belong
to fast-food chains and telecommunication firms.
10. In the entertainment industry, PR services include crisis management, product
launches, and brand enhancement.
Short Answer
1. Assume you are a PR professional in the sports industry, and one of your clients is
arrested for driving under the influence and causing a serious accident. What should
you do and not do in this situation?
2. How do the PR departments for professional sports teams make the public aware of
the team’s community outreach and charitable giving? Why is it important to
communicate this information?
3. What is the role of PR in the tourism industry? Which PR tools are applied?
4. The Austin City Limits Music Festival runs through two weekends in October. Why
would the event’s PR team continue promoting the festival on the final weekend?
5. Choose a celebrity and discuss the tasks that you would perform as this person’s
publicist.
Instructor Resource
Page, Introduction to Strategic Public Relations, 1e
SAGE Publishing, 2019
Essay
1. In a brief essay, discuss the role of PR in a sports organization. What are the
responsibilities of sports information directors? How do PR departments use social
media?
2. Although expensive, why is it efficient for a corporation to purchase the naming rights
to a sports venue? What are the potential risks to teams and corporations of purchasing
these naming rights? Provide specific examples to illustrate your response.
3. As the PR expert hired to promote a film festival, describe the steps you would take
to attract as many visitors as possible.
4. In a brief essay, define and provide examples of ecotourism. Why is ecotourism
becoming more popular? What are the potential drawbacks of this rising popularity?
What role does PR play in ecotourism?
5. In a brief essay, discuss how and why the entertainment industry is visibly engaged in
CSR. Illustrate your response with specific examples of CSR efforts by individuals and
firms in the entertainment industry.
