978-1506358031 Test Bank Chapter 13 Part 2

Instructor Resource

Page, Introduction to Strategic Public Relations, 1e

SAGE Publishing, 2019

d. promo

37. Based on information in the text, which of the following has been funded by the

Entertainment Industry Foundation and its Stand Up to Cancer (SU2C) initiative?

a. videos about celebrity cancer survivors

b. celebrity PSAs about smoking risks

c. clinics for overcoming nicotine addiction

d. anti-smoking billboards with sports stars

38. The #NoFoodWasted campaign was initiated by ______.

a. NBC Universal

b. Sony Picture Entertainment

c. American Red Cross

d. 21st Century Fox

39. What role did food trucks play in the #NoFoodWasted campaign?

a. providing free meals to homeless children and adults

b. creating dishes from food that was normally thrown away

c. raising funds by selling recipes for dishes made from scraps

d. developing healthy, organic dishes on a limited budget

40. Which of the following primarily facilitated the #NoFoodWasted campaign?

a. remote radio broadcasts

b. digital and social media

c. mass media commercials

d. celebrity press conferences

41. Sport Sox is a new company that makes comfortable, breathable socks for runners.

The owners of the firm want to use PR to make the targeted audience aware of Super

Sox. Which of the following activities would be most effective?

a. creating a video news release

b. sponsoring a local marathon

c. placing an ad in a running magazine

d. buying naming rights to a stadium

42. If a university has two swimmers who have qualified for the Olympics, what would

be a likely task of the university’s PR department?

a. negotiating contracts with swim apparel firms

b. writing feature articles about the swimmers

c. arranging the travel schedules of the swimmers

d. working with the NCAA to clarify swimming rules

43. Which of the following worsened Penn State’s reputation after the Jerry Sandusky

scandal was publicized?

a. the media failing to present the case honestly

b. athletes hiding information from coaches

c. victims communicating directly with the press

d. the university attempting to cover up the situation

44. The actions of Maria Sharapova and Ryan Lochte both resulted in which of the

following?

a. losing endorsement deals

b. being fined by the NCAA

c. establishing foundations

d. acquiring more sponsors

45. According to the text, why does Northwestern University promote the volunteer

efforts of its student athletes?

a. to attract corporate sponsors

b. to fulfill program requirements

c. to build community awareness

d. to facilitate two-way communication

46. Ecotourism involves environmentally responsible travel to which of the following?

a. regions that are minimally developed

b. outdoor areas that encourage activity

c. natural habitats that promote conservation

d. hotels that are committed to sustainability

47. What is a benefit of buying the naming rights to an athletic venue?

a. receiving both onsite and offsite name mentions

b. eliminating the risk of negative associations

c. holding the naming rights permanently

d. being an inexpensive PR investment

48. Colleen and her family decide that their budget is too tight to afford a summer

vacation. Instead, the family visits free concerts in the park, takes day trips to nearby

zoos, and spends time in the neighborhood pool. Which of the following does this

situation describe?

a. staycation

b. ecotourism

c. conservation

d. virtual tourism

49. Andrea recently returned from a one-week trip to Antarctica that involved

snowshoeing to see and photograph penguin colonies up close. Which term describes

Andrea’s trip?

a. green tourism

b. ecotourism

c. global tourism

d. sustainable tourism

50. PR professionals must clarify which of the following when promoting ecotourism?

a. Which social media sites promote environmentalism?

b. How local agencies protect the environment?

c. Where tourists should make charitable donations?

d. How visitors should respect the environment?

True/False

1. Soccer, football, baseball, and other sports are the most frequently watched events

on television around the world.

2. Currently, less than half of all venues for NFL and MLB teams are sponsored by

corporations, but athletic stadium sponsorship is a growing area of PR.

3. Tourism is one of the fastest-growing business sectors in the world.

4. Although social media is useful in most areas of PR, the tourism industry relies

primarily on traditional tactics such as vacation brochures and feature stories in travel

magazines.

5. Vacationing at a hotel that encourages guests to reuse towels and that reduces water

and electricity usage is a form of ecotourism.

6. In the last few years, tourism to Greece has increased due in part to PR efforts that

have emphasized how the financial crisis in Greece makes travel to the country

affordable.

7. Publicists are responsible for arranging personal appearances and TV interviews for

celebrities.

8. Actors, fashion models, and recording artists are considered content producers.

9. Surveys indicate that the best sports arena and stadium names are ones that belong

to fast-food chains and telecommunication firms.

10. In the entertainment industry, PR services include crisis management, product

launches, and brand enhancement.

Short Answer

1. Assume you are a PR professional in the sports industry, and one of your clients is

arrested for driving under the influence and causing a serious accident. What should

you do and not do in this situation?

2. How do the PR departments for professional sports teams make the public aware of

the team’s community outreach and charitable giving? Why is it important to

communicate this information?

3. What is the role of PR in the tourism industry? Which PR tools are applied?

4. The Austin City Limits Music Festival runs through two weekends in October. Why

would the event’s PR team continue promoting the festival on the final weekend?

5. Choose a celebrity and discuss the tasks that you would perform as this person’s

publicist.

Instructor Resource

Page, Introduction to Strategic Public Relations, 1e

SAGE Publishing, 2019

Essay

1. In a brief essay, discuss the role of PR in a sports organization. What are the

responsibilities of sports information directors? How do PR departments use social

media?

2. Although expensive, why is it efficient for a corporation to purchase the naming rights

to a sports venue? What are the potential risks to teams and corporations of purchasing

these naming rights? Provide specific examples to illustrate your response.

3. As the PR expert hired to promote a film festival, describe the steps you would take

to attract as many visitors as possible.

4. In a brief essay, define and provide examples of ecotourism. Why is ecotourism

becoming more popular? What are the potential drawbacks of this rising popularity?

What role does PR play in ecotourism?

5. In a brief essay, discuss how and why the entertainment industry is visibly engaged in

CSR. Illustrate your response with specific examples of CSR efforts by individuals and

firms in the entertainment industry.