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Instructor Resource
Page, Introduction to Strategic Public Relations, 1e
SAGE Publishing, 2019
Chapter 9: Corporate Social Responsibility and Community
Relations
Test Bank
Multiple Choice
1. Nothing But Donut Holes, a specialty doughnut franchise, is donating 20% of all
profits to Doctors Without Borders as sponsorship for surgeries to repair congenital
heart defects. This is an example of ______.
a. community volunteering
b. cause-related marketing
c. cause promotions
d. corporate philanthropy
2. Corporate social responsibility can be defined as the sum of ______ taken by a
company to address the impact of its business operations on the triple bottom line as
well as its key stakeholders.
a. required steps
b. profits and losses
c. voluntary actions
d. marketing tactics
3. Stakeholders are often the catalyst for more ethical behavior and ______ from
organizations.
a. mediocrity
b. transparency
c. evaluation
d. discretion
4. When beginning discussions about corporate social responsibility, PR professionals
often need to first counsel upper management on the benefits of relationship-building
programs, and why they need to be aligned with ______.
a. corporate and stakeholder values
b. employee expectations
c. managerial bonuses
d. human relations policy
5. Corporate social responsibility considers the triple bottom line by making public
interest a part of an organization’s business decisions. This includes honoring _____ ,
profit and people.
a. planet
b. promotion
c. power
d. progress
6. In addition to regular shipping options, an online retailer now also offers customers
drop-shipping to different locker locations through metropolitan areas as one way to
help reduce the company’s overall carbon footprint. This new shipping option represents
which type of corporate social responsibility engagement?
a. corporate philanthropy
b. corporate social marketing
c. socially responsible business practices
d. cause-related marketing
7. Community building is a natural result of ______ because of the priority placed on
transformational benefits to society and valuing relationships.
a. business relevant tactics
Instructor Resource
Page, Introduction to Strategic Public Relations, 1e
SAGE Publishing, 2019
b. promotional marketing
c. corporate social responsibility
d. social entrepreneurship
8. Legally classified, a ______ corporation must publish a report annually to
demonstrate the material positive benefit it has had on society and the environment.
a. B
b. nonprofit
c. benefit
d. traditional
9. Unlike Europe, which of these factors does not impact the decision for U.S.
companies to engage in corporate social responsibility?
a. social
b. legislative
c. environmental
d. economic
10. To help launch a new socially conscious children’s KidsCares television network,
PR Firm CSRx created an interactive World Rescue bingo game. Parents print the
World Rescue Bingo card. For the first month of programming, children look for a
special rescue code to appear during their favorite new shows and match the code to
the bingo card. Three codes matched down, across, or diagonally wins. Children enter
the winning codes into a child-safe World Rescue Decipher app and learn which World
Rescue KidsCares will be donating to: Project Water, Doctors Without Borders, or
Endangered Species Adoptions. No purchase is required to play. Which type of
corporate social responsibility engagement does this represent?
a. community volunteering
b. corporate social marketing
c. cause-related marketing
Instructor Resource
Page, Introduction to Strategic Public Relations, 1e
SAGE Publishing, 2019
d. cause promotions
11. It is recommended that a company engaging in corporate social responsibility
should serve and ______ the three performance areas make up the triple bottom line.
a. measure
b. promote
c. exploit
d. create
12. When developing a social responsibility strategy, PR professionals will determine
which stakeholders can both affect corporate operations and are ______.
a. intentionally uninvolved
b. motivated to act
c. affluent
d. trustworthy
13. Primary stakeholders have a(n) ______ interest in an organization.
a. indirect
b. provisional
c. direct
d. media
14. Which of these is an example of corporate social marketing?
Instructor Resource
Page, Introduction to Strategic Public Relations, 1e
SAGE Publishing, 2019
a. McDonald’s matches customer donations for Ronald McDonald House Charities.
b. Dunkin Donuts donates $1 to Stop Hunger for every coupon book purchased in store.
c. Apple provides iPads to every elementary-aged student in New York City’s lower
income school districts.
d. Mondavi Winery sponsors a campaign designed to reduce drunk driving among
college students.
15. Measuring corporate social responsibility efforts includes examining the impact on
end-recipients as well as how ______ perceive the activities.
a. competitors
b. stakeholders
c. researchers
d. PR professionals
16. Which of these is a key building block to engaging in successful, ongoing corporate
social responsibility?
a. corporate fit
b. CEO activism
c. Millennials
d. profitable partnerships
17. Crossover applications such as advertising and merchandising tie-ins, business
partnerships, even internal communications to employees are all excellent ______ to
corporate social responsibility initiatives.
a. measurements
b. extensions
Instructor Resource
Page, Introduction to Strategic Public Relations, 1e
SAGE Publishing, 2019
c. sources
d. signals
18. One strategic benefit to engaging in corporate social responsibility is the ______
which reinforces the need for initiatives that adapt well to social media.
a. excellent PR potential
b. reduced marketing budget
c. streamlined team responsibilities
d. upper management buy-in
19. Corporate social responsibility can positively impact an organization’s ______, while
CEO activism might risks negatively impacting it.
a. visibility
b. hierarchy
c. management
d. reputation
20. The Nielsen 2015 Global Survey on CSR reinforced the connection between
consumers’ environmental concerns and ______.
a. travel choices
b. personal footprint
c. purchase intent
d. society
21. According to the Global CSR RepTrak® 100 report, larger, established companies
like Target, Google, and Pottery Barn should utilize ______ communications to most
affect corporate social responsibility perception.
a. third-party
b. shared
c. gap
d. controlled
22. ______ conducted through videos can demonstrate relevance and personal fit with
key stakeholders, and help reduce misperceptions about corporate social responsibility
messages and the motivation behind them.
a. Storytelling
b. Promotional marketing
c. Research
d. Sustainability
23. Foundational to corporate social responsibility is stakeholder engagement, and
initiatives should be ______ for customers, employees and volunteers.
a. mandatory
b. universal
c. participatory
d. economic
24. Which of these statements is most accurate about millennials?
a. Millennials are not likely to switch to brands associated with a cause.
b. Millennials prefer to pay less for sustainable brands.
c. As a generation, millennials care the most about sustainability.
d. Millennials form their own opinions and are indifferent to CEO activism.
25. One risk to corporate social responsibility is that activities could be perceived as
______ versus benefiting society or the environment.
a. activism
b. cause-related
c. altruistic
d. promotionally motivated
26. Americans often see the motivation behind CEO activism as desiring ______.
a. special corporate perks
b. media attention
c. increased salary
d. competitive response
27. Engaging in corporate social responsibility also means being alert to ______ and
how they may or may not affect a business’ corporate social responsibility activities.
a. fleeting trends
b. competitive one-way dialogues
c. emerging social issues
d. technology budgets
28. Choose one option that applies to all open answers: A strategically sound
communications plan for corporate social responsibility will not only take into account
______ values, but also anticipate ______ expectations to best encourage ______
engagement.
a. media
b. marketing
c. political
d. stakeholder
29. Because corporate social responsibility is connected to every area of an
organization’s operations, the outcome can have a significant impact on employee
recruiting, corporate ______ and shareholder value.
a. reputation
b. bonuses
c. promotions
d. innovations
30. Particular to corporate social responsibility, public relations professionals must plan
activities that ______, and communicate these activities to key stakeholders.
a. create new company values
b. reinforce a company’s purpose
c. hinge on profitable gains
d. ignore the triple bottom line
31. Tire Tent, a national franchise, states on every invoice and in every commercial that
old tires are recycled into a long-lasting, flexible material used to pave roads in third
world countries. A news outlet discovered the recycling process is still in development
and recycled tires are currently being stored on barges traveling continuously
throughout the Pacific Ocean. Although Tire Tent wasn’t aware of the fraud behind the
corporate mission, this is still an example of ______.
a. greenspotting
b. greenflagging
c. greenwashing
d. greengate
32. In communicating corporate social responsibility to key stakeholders, two-way,
______ dialogue is best, particularly when communicated via social media.
a. transparent
b. discreet
c. calm
d. passive
33. ______ is an important factor in corporate social responsibility engagement because
consumers want to know the impact their preferred brands make on social and
environmental issues.
a. Competition
b. Brand loyalty
c. Promotions management
d. Shelf presence
34. A company moves its annual report online and sends only a postcard to
stakeholders announcing the change and why, tying the decision to their corporate
social responsibility practices. In addition, they convert the printed annual report into
online soundbites across various platforms. This change not only helps ______ their
content, but can also increase the lifespan of key messages.
a. optimize
b. dilute
c. color code
d. minimize
35. Public relations professionals managing corporate social responsibility engagement
for clients are characterized by both company and professional ______.
a. budgets and markets
b. attire
c. codes of conduct
d. references
36. Formulating ______ for a corporate social responsibility client involves not only
recommending how to best communicate CSR initiatives to stakeholders, but also which
communication channels to use.
a. talents
b. strategies
c. photography
d. transparency
37. Researching what customers believe and know about a company or product will
assist public relations professionals develop corporate social responsibility messages
that are communicated in a ______ voice.
a. genuine
b. practical
c. social
d. platonic
38. For the PR professional who specializes in community relations, being immersed in
a business’ surrounding community is key to ______ the business and making it more
visible.
a. expanding
b. humanizing
c. elevating
d. targeting
