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International Business Chapter 1 Instructor Resource Marieke Mooij Consumer Behavior Amp Culture Sage Publishing Questions Discussion
Instructor Resource Marieke de Mooij, Consumer Behavior & Culture, 3e Questions, Discussion Points and Student Activity Chapter 1: Consumer behavior across cultures 1. Discuss the concept of globalization. Find different definitions or different points of view from which to describe […]
International Business Chapter 2 Instructor Resource Marieke Mooij Consumer Behavior Amp Culture Sage Publishing Questions Discussion
Questions, Discussion Points and Student Activity Chapter 2: Values and culture 1. Why are values and value differences stable over time? 2. Sum up the differences between the models by Hofstede, Schwartz and GLOBE. Why are these differences important for […]
International Business Chapter 3 Instructor Resource Marieke Mooij Consumer Behavior Amp Culture Sage Publishing Questions Discussion
Instructor Resource Marieke de Mooij, Consumer Behavior & Culture, 3e SAGE Publishing, 2019 Questions, Discussion Points and Student Activity Chapter 3: Convergence and divergence in consumer behavior 1. Is postmodernism a practical concept? 2. Is the modernization process a universal […]
International Business Chapter 4 Instructor Resource Marieke Mooij Consumer Behavior Amp Culture Sage Publishing Questions Discussion
Instructor Resource Marieke de Mooij, Consumer Behavior & Culture, 3e SAGE Publishing, 2019 Questions, Discussion Points and Student Activity Chapter 4: The consumer: attributes 1. Discuss the concept of self-actualization and why this concept may vary across cultures. 2. Why […]
International Business Chapter 5 Instructor Resource Marieke Mooij Consumer Behavior Amp Culture Sage Publishing Questions Discussion
Instructor Resource Marieke de Mooij, Consumer Behavior & Culture, 3e SAGE Publishing, 2019 Questions, Discussion Points and Student Activity Chapter 5: Social processes 1. Are Freud’s concepts used in your country in general? In consumer behavior theories? Are they applied […]
International Business Chapter 6 Instructor Resource Marieke Mooij Consumer Behavior Amp Culture Sage Publishing Questions Discussion
Instructor Resource Marieke de Mooij, Consumer Behavior & Culture, 3e SAGE Publishing, 2019 Questions, Discussion Points and Student Activity Chapter 6: Mental processes 1. Develop association networks for Coca-Cola and Pepsi Cola. List the differences, also the differences with the […]
International Business Chapter 7 Instructor Resource Marieke Mooij Consumer Behavior Amp Culture Sage Publishing Questions Discussion
Instructor Resource Marieke de Mooij, Consumer Behavior & Culture, 3e SAGE Publishing, 2019 Questions, Discussion Points and Student Activity Chapter 7: Culture, communication, and media behavior 1. Analyze the communication theories and models used in your country’s universities and if […]
International Business Chapter 8 Instructor Resource Marieke Mooij Consumer Behavior Amp Culture Sage Publishing Questions Discussion
Questions, Discussion Points and Student Activity Chapter 8: Consumer behavior domains 1. Discuss the different motivations for the use of cosmetics and relationship with the cultural dimensions. 2. Discuss the use of various food processing and household appliances and the […]
International Business Introduce Campaign For Real Beauty Japan This Case Was Written Carolus Praet Professor
1 Campaign for Real Beauty Japan, 2005 This case was written by Carolus Praet, Professor of International Marketing at Otaru University of Commerce in Japan. This is a short case about introducing the Dove ‘campaign for Real Beauty’ in Japan. […]