Instructor Resource
Marieke de Mooij, Consumer Behavior & Culture, 3e
2. Find a business or general news journal like Newsweek or BusinessWeek and see how
3. Discuss the concept of Global Consumer Culture; find products or brands that might
attract similar people with respect to their values, interests, behaviors etc.
5. Make an inventory of the current popular songs of your country. How many are national
and how many are international?
6. Find out the number of local versions of MTV and in which countries the US version is
available.
7. Can you receive television channels from other nations in other languages than your
own? If so, can you see differences in programming?
9. Kentucky Fried Chicken in the past had difficulties in some Asian markets. Find out how
they are doing now. Do they adapt the menu and restaurant design as McDonald’s does?
10. When you search for interesting information on YouTube, in which language do you do
so?