Instructor Resource
Marieke de Mooij, Consumer Behavior & Culture, 3e
SAGE Publishing, 2019
Questions, Discussion Points and Student
Activity
Chapter 7: Culture, communication, and media behavior
1. Analyze the communication theories and models used in your country’s universities and if
these are presented as universally valid across the world. Are they valid for your own
country/culture?
2. Discuss the different interpersonal communication styles. What are the greatest dangers of
miscommunication between East Asians and Westerners?
3. Compare the communication styles of people in your country and a neighboring country.
Are they similar or different?
