Questions, Discussion Points and Student
Activity
Chapter 8: Consumer behavior domains
1. Discuss the different motivations for the use of cosmetics and relationship with the
cultural dimensions.
2. Discuss the use of various food processing and household appliances and the degree to
which usage may vary with culture.
3. Deodorants are more used in individualistic cultures than in collectivistic cultures.
Explain.
4. The ITU continuously measures developments in mobile telephony. Find the most recent
data and look at any trend. Correlate data with the cultural dimensions. Find examples of
how people use their phones for different communication purposes (talking, texting,
video etc.) and the differences across cultures.
5. Explain why collectivists have fewer private gardens and if they have gardens, why they
