Instructor Resource
Marieke de Mooij, Consumer Behavior & Culture, 3e
SAGE Publishing, 2019
Questions, Discussion Points and Student
Activity
Chapter 3: Convergence and divergence in consumer behavior
1. Is postmodernism a practical concept?
2. Is the modernization process a universal process?
3. Norway’s GNI/capita at PPP (2016) is US$ 62,510, whereas that of Nigeria is US$ 5,740.
Both countries have natural resources (Norway: gas; Nigeria: oil). Give one explanation
of the difference. (Norway is PDI, FEM, extreme equality, so differences between people
are small. Nigeria is the opposite.)