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978-1473758438 Case
1 Instructor Manual Integrated Cases (Prepared by Klaus E. Meyer, March 2019) Learning Objectives 1. Enhance the understanding of theoretical concepts through application in real world business situations 2. Learn to apply concepts and frameworks to real world situations 3. […]
978-1473758438 Chapter 1
For use with Peng and Meyer, International Business 3e, 9781473758438, © Cengage Learning EMEA 2019 1 Instructor Manual Chapter 1: Globalizing Business (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Explain the concept of […]
978-1473758438 Chapter 10
Instructor Manual Chapter 10: Socially Responsible Business (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Articulate a stakeholder view of the firm 2. Articulate CSR challenges faced by firms operating in the global economy […]
978-1473758438 Chapter 11
Instructor Manual Chapter 11: Starting International Business (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Explain the different options for firms to start engaging in international business 2. Explain how firms develop resources for […]
978-1473758438 Chapter 12
Instructor Manual Chapter 12: Foreign Entry Strategies (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Explain why MNEs establish subsidiaries abroad (why to enter) 2. Identify relevant location-specific advantages that attract foreign investors (where […]
978-1473758438 Chapter 13
Instructor Manual Chapter 13: Competitive Dynamics (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Explain how attacks and counterattacks are used in dynamic competition 2. Explain how and why firms sometimes like to collude. […]
978-1473758438 Chapter 14
Instructor Manual Chapter 14: Global Strategies and Acquisitions (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Articulate the strategic advantages and types of strategies of globally operating firms. 2. Explain why global firms engage […]
978-1473758438 Chapter 15
Instructor Manual Chapter 15: Organizing and Innovating in the MNE (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Articulate the relationship between multinational strategy and structure 2. Outline the challenges associated with learning, innovation, […]
978-1473758438 Chapter 16
Instructor Manual Chapter 16: People in the MNE (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Distinguish ethnocentric, polycentric and geocentric management practices 2. Explain how MNEs manage expatriates 3. Explain how MNEs manage […]
978-1473758438 Chapter 17
Instructor Manual Chapter 17: Customers and Suppliers of the MNE (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Explain how companies may analyze consumer behaviour abroad 2. Articulate four Ps in international marketing (place, […]
978-1473758438 Chapter 2
Instructor Manual Chapter 2: Formal Institutions: Political, Economic and Legal Systems (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Explain the concept of institutions and their key role in reducing uncertainty 2. Explain the […]
978-1473758438 Chapter 3
Instructor Manual Chapter 3: Informal Institutions: Culture, Religion and Languages (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Discuss how cultures systematically differ from each other 2. Explain how language competences shape intercultural interactions […]
978-1473758438 Chapter 4
Instructor Manual Chapter 4: Firm Resources: Competitiveness and Growth (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Explain what firms’ resources are 2. Assess the resources of a firm using the VRIO framework 3. […]
978-1473758438 Chapter 5
Instructor Manual Chapter 5: Trading Internationally (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Use the resource-based and institution-based views to explain why nations trade 2. Understand classical and modern theories of international trade […]
978-1473758438 Chapter 6
For use with Peng and Meyer, International Business 3e, 9781473758438, © Cengage Learning EMEA 2019 Instructor Manual Chapter 6: Investing Abroad Direct (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Understand the vocabulary associated […]
978-1473758438 Chapter 7
Instructor Manual Chapter 7: Exchange Rates (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Understand the determinants of exchange rates 2. Track the evolution of the international monetary system 3. Identify firms’ strategic responses […]
978-1473758438 Chapter 8
Instructor Manual Chapter 8: European Integration (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Explain the origins and the evolution of the EU 2. Explain how and why the institutional framework created by the […]
978-1473758438 Chapter 9
Instructor Manual Chapter 9: Global Integration and Multilateral Organizations (Prepared by Klaus E. Meyer, March 2019) Introduction to the Topic Learning Objectives 1. Explain the multilateral institutions of the global trade system, and their current challenges 2. Explain the multilateral […]