trends do you notice? How could these trends impact your firm’s sales in countries
that use the euro?
One resource which can be used is “OANDA.com: The Currency Site”. This website
can be found by entering the search term “exchange rate table” at the globalEDGE™
Resource Desk search box located at http://globaledge.msu.edu/resourceDesk/. Once
at the OANDA website, click on FXHistory (located on the left side of the screen).
After accessing the exchange rate data between the United States Dollar (USD) and
the Euro, analysis can take place. Generally, as the USD reduces in value versus the
Euro, goods and services from the United States are less expensive. As a result, this
can encourage more sales in countries using the Euro. Likewise, as the USD increases
in value versus the Euro, goods and services from the United States become more
expensive – thus discouraging sales in countries using the Euro.
Search Term: “exchange rate table”
Resource Name: OANDA.com: The Currency Site
Website: http://www.oanda.com/
globalEDGE™ Tags: Reference, Standards and Conversions, Currency
2. Your company is examining possible market opportunities in the Asia Pacific region.
As a part of this possible strategic shift, the benchmark currencies of the region must be
identified to diversify currency risk for future operations. Using a resource that examines
foreign exchange, determine which predominant currencies are likely candidates for your
analysis.
One resource which can be used is “Bloomberg Online: Foreign Exchange”. This
website can be found by entering the search term “foreign exchange” at the
globalEDGE™ Resource Desk search box located at
http://globaledge.msu.edu/resourceDesk/. Once at the Bloomberg website, click on
Currencies and Benchmark Currency Rates (located on the left side of the screen).
After comparing the currencies listed, students may determine that the three most
likely currencies which could be used for regional currency diversification are: the
Hong Kong Dollar, the Australian Dollar, and/or the Japanese Yen.
Search Term: “foreign exchange”
Resource Name: Bloomberg Online: Foreign Exchange
Website: http://www.bloomberg.com/markets/currencies/fxc.html
globalEDGE™ Tags: Money, Finance
Further Readings
At the end the chapter, suggested further readings are provided. The primary aim is to
provide students a starting point for further work, for example when preparing a class
assignment or dissertation. These references also are recommended for instructors not
familiar with the topic and wishing to ‘get ahead of the students’ before lecturing on a topic.