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Name: Class: Date: chapter 1 Indicate whether the statement is true or false. 1. Most Americans communicate with business associates at approximately 1½ feet. a. True b. False 2. To improve your listening ability, focus both on what is spoken […]

Guffey & Loewy, Essentials of Business Communication, 11. © 2019 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed […]

Guffey & Loewy, Essentials of Business Communication, 11. © 2019 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed […]

Name: Class: Date: chapter 10 Indicate whether the statement is true or false. 1. In a solicited proposal, your goal is to convince the reader that a problem exists. a. True b. False 2. A database is a collection of […]

cleaning toilets. Punctuality and regular attendance are suitable topics to raise with college students. They sometimes seem to think that if they merely show up to class, they deserve praise and reward. Yet attendance in their courses should be in […]

Name: Class: Date: chapter 11. Indicate whether the statement is true or false. 1. In today’s fast-paced, competitive business world, ethical behavior is not as important as it once was. a. True b. False 2. To avoid being rude, you […]

instead of focusing on just a few principal ideas. To avoid overwhelming their listeners, experienced speakers choose just the right kind of information and sort it into a few main ideas that they then emphasize. Because listeners do not have […]

Name: Class: Date: chapter 12 Indicate whether the statement is true or false. 1. Your goals as a speaker are to make listeners understand, remember, and act on your ideas. a. True b. False 2. In today’s digital environments, business […]

newspapers in their local areas. They prepared beautiful print copies of their résumés and sent them out after seeing jobs advertised. Now, most job seekers start their searches digitally. They can find job listings locally as well as around the […]

Name: Class: Date: chapter 13 Indicate whether the statement is true or false. 1. I hope to hear from you soon is an effective closing for a cover message. a. True b. False 2. More jobs are found through referrals […]

Name: Class: Date: chapter 14 Indicate whether the statement is true or false. 1. As a job applicant, you should never answer an illegal or inappropriate interview question. a. True b. False 2. One of the most important steps in […]

The first two abbreviations (FYI and ASAP) are acceptable in e-mails because most business writers understand their meaning. The last three are informal, and many consider them unprofessional. When business writers rely on shortcuts such as B4 (“before”), they may […]

Name: Class: Date: chapter 2 Indicate whether the statement is true or false. 1. The active voice is generally preferred in business writing. a. True b. False 2. The medium over which the message travels is called the channel. a. […]

assignments, but on the job this permissive attitude doesn’t exist. Additionally, academic assignments often focus on how the writer feels rather than requiring clear organization and presentation of data. Critics of such studies as that of PayScale contend that managers […]

Name: Class: Date: chapter 3 Indicate whether the statement is true or false. 1. The indirect strategy works well with three kinds of messages: (a) bad news, (b) ideas that require persuasion, and (c) sensitive news. a. True b. False […]

It doesn’t matter whether it was fair. You made mistakes, and those mistakes obscured the excellent work you did. Take the criticism graciously, and promise to be more careful in proofreading in the future. This is a good lesson in […]

Name: Class: Date: chapter 4 Indicate whether the statement is true or false. 1. Nearly all text in Western cultures is aligned at the left and reads from left to right. a. True b. False 2. When designing documents, you […]

Name: Class: Date: chapter 5 Indicate whether the statement is true or false. 1. Before using IM or text messaging on the job, be sure you have permission. a. True b. False 2. Blogs can be useful to a company […]

living in a bubble and enable a narcissistic preoccupation with the self (most notably manifest in the ubiquitous selfie). The late Zygmunt Bauman was convinced that “social media don’t teach us to dialogue because it is so easy to avoid […]

Guffey & Loewy, Essentials of Business Communication, 11. © 2019 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed […]

Name: Class: Date: chapter 6 Indicate whether the statement is true or false. 1. A well-crafted and professionally formatted business letter carries a powerful nonverbal message. a. True b. False 2. When writing goodwill messages, you should always use the […]

Name: Class: Date: chapter 7 Indicate whether the statement is true or false. 1. To take the spotlight off the bad news, place it at the end of a paragraph. a. True b. False 2. When you show that the […]

Proactive companies are creating their own Twitter and Facebook accounts and trawling the Web so that they can monitor comments and respond directly to consumers through social networking sites. Tech-savvy staffers search for keywords, complaints, and issues related to their […]

Guffey & Loewy, Essentials of Business Communication, 11. © 2019 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed […]

Name: Class: Date: chapter 8 Indicate whether the statement is true or false. 1. Another name for a complaint message is a claim message. a. True b. False 2. One effective strategy for crafting online sales messages is letting receivers […]

reports may also be organized directly as long as the readers are supportive or are familiar with the topic. Busy executives prefer the direct strategy because they get to the results of the report immediately. However, unless readers are familiar […]

Name: Class: Date: chapter 9 Indicate whether the statement is true or false. 1. The manuscript format is appropriate for longer, more formal reports. a. True b. False 2. Observation can be considered a valuable form of data collection for […]

Name: Class: Date: Unit test Indicate whether the statement is true or false. 1. Most jobs today are found through referrals and person-to-person contacts. a. True b. False 2. The richest communication channel is e-mail. a. True b. False 3. […]