Consumer Behavior Global Edition 11th Edition

Conducting motivational research tends to be less expensive than conducting a large-scale, quantitative survey because interviewing and data-processing costs are relatively minimal. Answer: TRUE Answer: TRUE Answer: TRUE The fact that some customers will pay three to four times as much as others to fly first class, even though the plane arrives at

Which of the following statements is most likely true about styles? A) A style typically starts in a large group of people as a safe but unique statement. B) Styles are often a reflection of more fundamental societal trends. C) Influential people play only a minor role in deciding which styles will succeed. D)

What do we call the learning process when we learn the beliefs and behaviors endorsed by our own culture? A) acculturation B) enculturation C) immersion D) modeling Answer: B Answer: B Answer: B The ________ a group is, the more likely members are to engage in social loafing. A) more homogeneous B) smaller C) bigger D) less homogeneous Answer: C Answer: C Answer:

The hundreds of millions of consumers around the world who can now afford higher quality products belong to the ________. A) prestige class B) mobile demanders C) ruling class D) mass class Answer: D Answer: D Answer: D Innovative merchants have turned to retail theming to provide new ways to stimulate and encourage consumers during their shopping

Asian Americans look closely at brands but are not very brand loyal. This is likely the result of heightened status consciousness. Answer: TRUE Answer: TRUE Answer: TRUE Neuromarketing refers to the use of software tools that try to understand and then apply a human decision maker's multiattribute preferences for a product category. Answer:

A fad has a relatively long acceptance cycle in today's marketplace because of the money necessary to develop the fad. Answer: FALSE Answer: FALSE Answer: FALSE Profane consumption involves consumer objects and events that are ordinary. Answer: TRUE Answer: TRUE Answer: TRUE The worldwide popularity of McDonald's suggests that there is a global consumer culture that

An individual's motivation to distance himself from a negative reference group is never as powerful as his motivation to please a positive group. Answer: FALSE Answer: FALSE Answer: FALSE Shari Gomez sees the big red heart on the front of a Cheerios box and immediately thinks of an ad she has seen that

According to the exposure factor leading to adaptation, frequently encountered stimuli ________ as the rate of exposure increases. A) adapt B) habituate C) prime D) overload Answer: B Answer: B Answer: B One of the principles of psychophysics is that changes in the physical environment are not always matched by equal changes perceptually. If Madison Wilson were

Of the following products, which one would typically carry high psychological risk for the average consumer? A) lawn mower B) kitchen blender C) expensive mink coat D) family vacation to a theme park Answer: C Answer: C Answer: C The theory of cognitive dissonance is based on the ________. A) knowledge function B) principle of cognitive consistency C) principle of

The shoe company TOMS gives a pair of shoes to a needy child for every pair that it sells. This is an example of a company which has integrated ________ into its business model. A) correction marketing B) environmental marketing C) corporate social responsibility D) ethical marketing requirements Answer: C Answer: C Answer: C Researchers who argue

Approximately 60% of Hispanic Americans are of ________ descent. A) Mexican B) Puerto Rican C) South American D) Dominican Answer: A Answer: A Answer: A The immediate response by our eyes, nose, mouth, or fingers to such basic stimuli as light, color, sound, odor, and texture is called ________. A) reception B) awareness C) perception D) sensation Answer: D Answer: D Answer: D A

Materialism refers to the importance people attach to the fabric used in their clothing. Answer: FALSE Answer: FALSE Answer: FALSE Social class appears to be a poor predictor of purchases that have symbolic aspects and low to moderate prices (such as liquor and cosmetics). Answer: FALSE Answer: FALSE Answer: FALSE Conspicuous waste is the opposite of

Green marketing refers to a strategy of promoting how environmentally friendly a product is. Answer: TRUE Answer: TRUE Answer: TRUE Consumers' physical and social environments have little to do with the motives consumers have for product usage. Answer: FALSE Answer: FALSE Answer: FALSE Shira wants to prove that even the most mundane of objects can be

More than half of all Hispanic Americans are of Cuban descent. Answer: FALSE Answer: FALSE Answer: FALSE When a company engages in a "piggybacking strategy," it is hoping that customers will be able to discriminate between the company's product and a competitor's product. Answer: FALSE Answer: FALSE Answer: FALSE Dove's Campaign for Real Beauty features women

The sociological perspective of role theory can be used to explain why people who engage in certain activities seem to have a "uniform." For example, cyclists have spandex and helmets, while fly fishermen have vests and floppy hats. Answer: TRUE Answer: TRUE Answer: TRUE In the standard learning hierarchy model, attitude is based

The story goes that George Washington (as a small child) cut down his father's cherry tree with a hatchet. When asked who might have committed this act (even though young Washington was afraid of punishment for the act), George replied, "I cannot tell a lie; I cut down the cherry

A marketing manager who wants to identify opinion leaders for her product category should do which of the following? A) She should find government officials who use the product. B) She should find socially active persons who are very interested in the product category. C) She should find intellectuals who can write academic

Personality refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his or her environment. Answer: TRUE Answer: TRUE Answer: TRUE When a transaction occurs between two or more organizations or people who give and receive something of value, an exchange has taken place. Answer:

Richard worked very hard on his grades and worked after school part time to be able to afford tutors to help him advance his education. When he was named valedictorian of his class, he earned a certain status. The best term to describe the form of status that Richard earned